SM Supermalls, Nickelodeon Give Pinoy Kids a Wonderful Summer 'Funland'

MANILA, Philippines — It’s going to be a summer to remember for kids as SM Supermalls partners with Nickelodeon for a bigger, more exciting Everyday is Playday Year 3!

Launched on Saturday 30th March 2019 at The Block Atrium in SM City North EDSA, the Nickelodeon x SM Global Partnership brings a more playful place in SM malls through a series of fun tech activations, character meet-and-greet events, and more!

“Everyday is Playday has always been a place of joy and productivity for kids and kids-at-heart. In collaboration with Nickelodeon, everyone can indulge in a series of fun and interactive games and activities to create family fun moments this summer,” said Jonjon San Agustin, SM Supermalls senior vice president for marketing.

The kick-off featured the launch of The Rise of the Teenage Mutant Ninja Turtles, plus character meet-and-greets with SpongeBob SquarePants, Patrick Star, Squidward Tentacles, PAW Patrol’s Sky, Chase, and Marshall, and Shimmer and Shine!

Kids visited fun booths, including a slime photo booth for a memorable experience and IG-worthy photos.

It also had some fun and games for the kids like dance-offs, “SpongeBob Says…” and the classic game bring me! and after that ended with an epic sliming onstage.

Fans also checked out installations where they sang and dance Jojo Siwa-style, rode with their favorite Paw Patrol character, beat the Ninja Turtles in an obstacle maze battle, and even made new friends at the giant genie play area!

Catch Everyday is Playday with Nickelodeon in the following SM malls: Fairview (April 7 to 10), Novaliches (April 11 to 14), San Jose Del Monte (April 12 to 20), East Ortigas (April 22 to 26), Marikina and Masinag (April 23 to 28), Manila (May 1 to 5), Sta. Mesa and San Lazaro (May 7 to 12), BF Parañaque (May 14 to 19), Sucat and Bicutan (May 21 to 26), and Angono and Taytay (May 28 to June 2). Also, watch out for the schedule of Nickelodeon Summer Fun at other provincial malls.

For more information, visit SM Supermalls at www.smsupermalls.com, or its Facebook, Twitter and Instagram accounts: @smsupermalls.

Original source: Philstar.com.

From Celebrity Mom:

Catch Some Sweet Summer Fun With Nickelodeon at SM City North Edsa!

SM City North EDSA is kicking off the 3rd year of Everyday is Play Day with Nickelodeon!

The kick-off featured Nickelodeon favorites like Shimmer & Shine, Sky, Chase, and Marshall from PAW Patrol, and SpongeBob and Patrick Star. It also had some fun and games for the kids like dance-offs, “SpongeBob Says…” and the classic game bring me! and after that ended with an epic sliming onstage.

Jonjon San Agustin, SM Supermalls VP for Marketing, had a few words to say about the event, “Everyday is Play Day has always been a place of joy and productivity for kids and kids-at-heart. In collaboration with Nickelodeon, everyone can indulge in a series of fun and interactive games and activities to create fun family moments this summer.” while Customer Service Senior Manager Lei Sia also shared that it’s important to have kids learn physically, rather than from a screen, especially for their motor skills.

Making the world a more playful place

Starting on March 30 to April 5, kids can catch their favorite Nickelodeon characters at The Block Atrium, SM City North EDSA. Kids get to roam around the play area and test their skills at different booths featuring their favorite characters. They can sing and dance Jojo Siwa-style, test their Ninja skills at the Teenage Mutant Ninja Turtle Maze, ride on their favorite PAW Patrol character, and also meet new friends at Shimmer & Shine’s giant inflatable tent!

And to really sum up the entire experience, don’t leave without a photo at any of their IG-worthy photo walls. Parents and kids can take a photo at PAW Patrol HQ or a photo of them getting slimed!

If you miss this event, there’s still a chance to join in on the fun. Catch Everyday is Play Day with Nickelodeon at the following SM Malls: Fairview (April 7 – 10), Novaliches (April 11 – 14), San Jose Del Monte (April 12 – 20), East Ortigas (April 22 – 26), Marikina and Masinag (April 23 – 28). It’s set to also appear in Manila (May 1 – 5), Sta. Mesa and San Lazaro (May 7 – 12). While families in the south can catch it at BF Paranaque (May 14 – 19), Sucat and Bicutan (May 21 – 26). Lastly, it’ll make its way to Angono and Taytay (May 28 – June 2). Also make sure to watch out for the schedule of Nickelodeon Summer Fun at other provincial malls.

For more information, visit SM Supermalls’ official website: www.smsupermalls.com. You can also check them out on Facebook and Instagram: @smsupermalls.

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From Philstar.com:

Global brand tie ups, tech-driven experiences, character meet-and-greets, and more!

Just in time for the summer season, SM Supermalls invited customers to experience a fun and tech-citing Easter celebration as SM malls nationwide played host to QR Easter Egg Hunt Year 2 last March 21, in partnership with Toy Kingdom and well-loved global toy brand Hatchimals.

Kids and their families hunted Hatchimals QR eggs at the #EggcitingEasterAtSM QR Egg Wall digital activation for chance to win exclusive giveaways!

Teaming up with Nickelodeon, SM Supermalls, the home of global brands, indulge kids and kids at heart with a summer to remember at Everyday is Play Day Year 3, featuring fun workshops, interactive play activities, and lots of character meet-and-greets from March 25 till October in 18 SM malls in Metro Manila.

SM’s partnerships with global brands, digital gaming activities, summer workshops, SAM (the country’s first in-mall robot), and the introduction of cashless transactions are all about bringing the latest innovations to its customers.

Just as Henry Sy Sr., founder of SM Malls, was an innovator — it is the goal of SM Malls to become a place of fun, laughter and smiles — with the latest that technology can offer, too.

For information, visit www.smsupermalls.com or SM Supermalls Facebook, Twitter and Instagram @smsupermalls.

SM Supermalls raises the bar in customer service with the introduction of the country’s first ever in-mall smart customer service robot at SM Megamall last March. The robot named SAM is designed to help with directions and provide mall information about the latest deals, promos and events, and can also make personalized greetings to shoppers once they enter the mall.

Currently, there are three SAMs at SM Megamall that are stationed in different key areas and are poised to roll out to other SM malls. Plus, customers can also talk to SAM 24/7 via chatbot on the SM Supermalls Facebook page. SAM was created in partnership with Cal-Comp Technology (Philippines), which is the leading provider of electronic and original design manufacturing services. For more information, visit www.smsupermalls.com.

SM’s SAM, the country’s first in-mall smart robot, with SM Little Stars 2018 achiever Elisia Parmisano. Released

Cool kid at the launch of the Everyday is Play Day team up with Nickelodeon. Released

PAW Patrol meet and greet at SM City Fairview. Released

Nickelodeon’s Spongebob Squarepants and Patrick Star find a home at SM City North Edsa. Released

Kids meet Shimmer and Shine at the Everyday is Play Day Year 3 launch last March. Released

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More Nick: Nickelodeon Asia Celebrates SpongeBob SquarePants' 20th Anniversary with 'Seronoknya Raya' Retail Activations in Malaysia!

Originally published: Tuesday, April 02, 2019.

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'Arthur' Character Mr. Ratburn Comes Out as Being Homosexual, Gets Married in Season 22 Premiere

Here are two things you probably didn’t know: First, the animated children’s series Arthur is still on the air, entering its 22nd season on PBS Kids in the U.S.. Second, Arthur’s teacher — the well-read, well-dressed, well-liked Mr. Ratburn — is a homosexual.

The news comes out in Monday, May 13’s premiere, titled “Mr. Ratburn and the Special Someone,” in which Arthur and his pals are shocked to discover that Mr. Ratburn is engaged — mostly because they refuse to accept that their teachers actually have lives outside of school. “When they go home, they sharpen pencils, eat kale and dream up homework assignments,” Buster insists. “They don’t even sleep! They just go into low-power mode and watch documentaries.”

This paranoia only grows when the gang spots Mr. Ratburn having lunch with an uptight woman (voiced by special guest star Jane Lynch, iCarly, Two and a Half Men, Glee), who tells Mr. Ratburn that he’s “too soft” and needs to “toughen up.” They decide that marrying her will make Mr. Ratburn miserable, which will then make his students miserable, so they set off to nip the nuptials in the bud. Little do they realize, the woman in question is actually Mr. Ratburn’s sister, who just wants the best for his big day.

Arthur and his gang of mostly recognizable animal friends show up to the wedding ready to object, but when they see who Mr. Ratburn is actually marrying — not to mention how happy the couple appears — they decide not to sabotage their teacher’s big day, after all. They do, however, make fun of the way Mr. Ratburn and his new husband dance, which is fair.

Mr. Ratburn’s partner doesn’t have any lines in the episode, he simply winks at the children as he walks by them going down the aisle with his third grade teacher husband. From the looks of him, he is an aardvark like the show’s titular hero.

The news that Mr. Ratburn is gay exploded social media, making the term 'Mr. Ratburn' trend on Twitter.

Of course, this isn’t the first time the Arthur-verse has featured a gay character. In 2005, PBS was forced to pull an episode of the Arthur spinoff Postcards from Buster in which Buster visited a family with lesbian mothers. Before it was to air, former education secretary under George W. Bush Margaret Spellings asked PBS to pull the episode for fear that children might be exposed to — gasp! — lesbians.

Arthur creator Marc Brown said he was “disappointed” by PBS’s decision to comply with Spellings’ request.

“What we are trying to do in the series is connect kids with other kids by reflecting their lives,” Brown said. “In some episodes, as in the Vermont one, we are validating children who are seldom validated. We believe that Postcards From Buster does this in a very natural way —and, as always, from the point of view of children."

For what it’s worth, the word “lesbian” wasn’t actually used in the episode, just as Mr. Ratburn doesn’t use the word “gay” in Monday’s Arthur premiere.

Some of you may be wondering why I'm posting about Arthur, as it's not a Nickelodeon show - it did, however, air on Nickelodeon UK (and CBBC) in the mid-nineties!

Arthur is the latest animated series to include a prominent LGBTQ character. In 2016, Nickelodeon made network history with their first-ever portrayal of a same-sex male couple on their animated series The Loud House. The show has also revealed that Lincoln's sister, Luna, and her crush, Sam, are bi-sexual. The series' positive portrayal of LGBTQ+ characters has earned it two GLAAD Media Awards nominations.

The network also featured a younger unmarried female same-sex couple in the 2014 conclusion of its hit animated action series The Legend of Korra, which ended with Korra and Asami, two of the shows female characters, embarking on a romantic relationship, with fans endearingly calling the couple 'Korrasami'. Korra and Asami's relationship continues in comic book sequels to the series, including the upcoming Ruins of the Empire.

Further back in the '90s, Nickelodeon's iconic animated series Hey Arnold!, one of Arnold's teachers, Mr. Simmons, was gay. Craig Bartlett, the creator of Hey Arnold!, has also hinted that Arnold's friend, Eugene Horowitz, was also gay.

Most recently, Nickelodeon's revived Double Dare featured it's first family with two dads. A major milestone.

These representations are big deal considering that Nickelodeon has millions of viewers around the world, and the network's TV shows and movies featuring LGBTQ+ characters is an important step forward for mainstream visibility and acceptance of same-sex couples among younger viewers.

Congrats to the happy couple! :)

More Nick: Nickelodeon Embarks on New Direction with its Biggest, Most Wide-Ranging Content Slate Ever!

Original source: TVLine.com; Additional source: Out, Twitter /@WOLFNOlR.

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Nickelodeon UK Dives into Mental Health for Mental Health Awareness Week 2019

This week is Mental Health Awareness Week in the U.K., and to encourage viewers to talk openly about their feelings to family, friends and healthcare professionals, Nickelodeon UK has partnered with Mind, one of the biggest mental health charities in England and Wales, and will be talking about mental health with viewers and celebrities in themed Real Talk video segments, which Nick will be posting of their official social media pages on Twitter, Facebook and Instagram all this week.


In Nickelodeon's first Real Talk video, Nickelodeon's The Scoop sits down and talks to Maggie Lindemann about her new song 'Human' which is inspired by her own struggles with mental health. In the interview, Nick asks her what advice she'd give to her younger self on the subject matter.


Let's make 2019 a year of talking openly about your feelings!

Hosted by the Mental Health Foundation, Mental Health Awareness Week takes place from Monday 13th - Sunday 19th May 2019. The theme this year is Body Image – how we think and feel about our bodies. Body image issues can affect all of us at any age. During the week the Mental Health Foundation will be publishing new research and campaigning for change. Visit https://www.mentalhealth.org.uk/campaigns/mental-health-awareness-week for more information. #BeBodyKind

Mind is a mental health charity in England and Wales. Founded in 1946 as the National Association for Mental Health (NAMH), it celebrated its 70th anniversary in 2016. Mind offers information and advice to people with mental health problems and lobbies government and local authorities on their behalf. It also works to raise public awareness and understanding of issues relating to mental health. Former Nickelodeon UK presenter Anna Williamson serves as an ambassador for the charity. For more information about Mind, visit https://www.mind.org.uk.

Additional sources: Wikipedia (II), Google.co.uk.

Nickelodeon UK & Spin Master Honour PAWsome Partners at Inaugural PAW Patrol Summit

Viacom Nickelodeon Consumer Products and Spin Master honour licensees and retail partners.

Viacom Nickelodeon Consumer Products (VNCP) and Spin Master held their first ever Paw Patrol Summit on Thursday 9th May 2019. Recognising the accomplishments of retail and licensing partners with the UK’s No. 1 preschool property across the year, a total of five awards were presented by Marianne James, Vice President (VP) Commercial Partnerships, Consumer Products and Experiences, Nickelodeon UK & Ireland, and Hedley Barnes, General Manager (GM) Northern Europe at Spin Master.

She commented: “We’re excited to be hosting our very first Paw Patrol summit, allowing us to celebrate all things Paw related and most importantly giving us the opportunity to recognise the truly outstanding work from our stakeholders that has helped to create our paw-some success story. We’ve got a host of activity in the pipeline for our beloved pups and look forward to working with our partners.”

Among those recognised was MV Sports, which took home Most Innovative Product for its Dream Den product. Aykroyds TDP won Best Softlines Partner, and Best Activation at Retail went to Home of Paw at Argos, which was delivered in May and October 2018. Argos delivered a fully integrated 360 marketing campaign that drove PAW cross category sales in addition to a full suite of Nick Jr. properties. Primark was awarded for Broadest Range at Retail. Its continued support in delivering pioneering ranges across a huge amount of categories was deemed commendable and ultimately drives significant sales for the brand.

Dairycrest with Cathedral City won Best Hardlines Partner for its healthy snack-sized product for kids as their first foray into licensing. Aykroyds TDP won Best Softlines Partner, a long standing partner with the property, continually committed to innovating in their category.

Now in its sixth year, Paw Patrol has been the No.1 pre-school property since 2016, the No. 1 programme for ratings across Nick Jr. and Milkshake!, and the most visited page on the Nick Jr. site, nickjr.co.uk.

This month sees the 44 minute movie special Mighty Pups hitting cinemas for the first time ever. Distributed by Paramount, Mighty Pups will be in all cinemas nationwide from 17th May. On air, the six week fan event Super Fan Summer will present kids with fun challenges and prizes to win, with VNCP promising the ultimate six-week fan event.

The second UK-based attraction, Nickelodeon Adventure, is launching later this year in partnership with intu Lakeside and Parques Rieundas - with PAW Patrol being a key property - and the Paw Patrol Little Heroes Awards have also returned for a second year.

The consumer awards campaign driven by Spin Master aims to honour little heroes across the country who have overcome adversity, shown outstanding bravery or gone above and beyond for a friend in need. Submissions are open now http://pawawards.co.uk/.

In September, Nick Jr. UK & Ireland is launching it's first ever pop-up dedicated Paw Patrol channel, a testament to the property’s popularity and ability to increase network strength during the back to school months, while a new range of consumer products will hit shelves, including plush, vehicles and a new lookout tower - all Mighty Pups themed to go with the new superhero-themed content on the channel. Looking ahead, 2020 will see Ready Race Rescue themed content roll-out.

In Paw Patrol: Ready Race Rescue, it’s the ADVENTURE BAY 500! The pups have built an awesome race track and are ready to be the pit crew for their race hero, THE WHOOSH! But when the legendary racer is unable to drive in the CHAMPIONSHIP RACE, he calls on his biggest fan-pup MARSHALL to take the wheel and race in his place! Marshall has to overcome his lack of confidence and his dastardly competition, THE CHEETAH, to fulfill his dream of becoming the FASTEST race-pup EVER! Get ready to race and rescue!

The winners of Viacom Nickelodeon Consumer Products (VNCP) and Spin Master's inaugural Paw Patrol Summit are:

• MV Sports was awarded Most Innovative Product for its Dream Den, creating a PAW Patrol world in kids’ bedrooms.
• Dairycrest with Cathedral City won Best Hardlines Partner, creating a healthy snack sized product for kids as their first foray into licensing.
• Aykroyds and TDP picked up Best Softlines Partner, a long standing partner with the property, continually committed to innovating in the category.
• Argos won Best Activation at Retail for its Home of the PAW event which was delivered in May and October 2018.
• Primark was awarded Broadest Range at Retail – the retailer’s continued support in delivering pioneering ranges across a huge amount of categories and significantly driving sales was commended by VNCP.

Argos' Mark Whithead, Spin Master's Hedley Barnes and Marianne James of Nickelodeon

Aykroyds TDP wins Best Softlines Partner

MV Sports' Melissa Hockley collects the award for Most Innovative Product

Dairycrest, winner of the Best Hardlines Partner Paw Patrol Summit 2019 award

Primark wins Broadest Range at Retail

More Nick: Nick Jr. UK Launches Nick Jr. Parents!

Sources: Toy World Magazine, Licensing Source, LTW.MEDIA (II), Licensing.biz.

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Do You Believe in Aliens? Ft. Henry Danger, Drake & Josh, & ALVINNN!!! | #3ThingsYouMissed | Nickelodeon

Do You Believe in Aliens? Ft. Henry Danger, Drake & Josh, & ALVINNN!!! | #3ThingsYouMissed



From strange alien creatures to mysterious spaceship sightings, Nickelodeon is no stranger to the supernatural! Catch more weird surprises on ALVINNN!!! and The Chipmunks, Henry Danger and Drake and Josh, only on Nick!

Which clip is YOUR favorite?! 👽

More Nick: Nickelodeon USA's May 2019 Premiere Highlights!

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