Showing posts with label Nickelodeon Family Entertainment Centers. Show all posts
Showing posts with label Nickelodeon Family Entertainment Centers. Show all posts

Friday, October 30, 2026

Nickelodeon Playtime Unveils Reimagined 2.0 Flagship at Shenzhen OCT Harbour During National Day Golden Week

Nickelodeon Playtime Unveils Reimagined 2.0 Flagship at Shenzhen OCT Harbour During National Day Golden Week

Expanded two-level family destination combines immersive play, branded retail and Nickelodeon-themed dining across five globally loved franchises

SpongeBob SquarePants Bikini Bottom | Nickelodeon Playtime 2.0

SHENZHEN, China —October 2 — Play Culture Co., Ltd. today announced the grand opening of Nickelodeon Playtime 2.0, a fully reimagined flagship venue debuting October 1, 2026, to coincide with China's National Day Golden Week. The all-new experience occupies Levels 1 and 2 of OCT Harbour Shopping Centre in Shenzhen, marking the most significant expansion in the brand's six-year history.

A Major Upgrade: A New "Play + Retail + Dining" Family Destination
Since its debut at Shenzhen OCT Harbour in December 2020, Nickelodeon Playtime has built a loyal fan following through distinctive branded experiences and high-quality interactive attractions. Six years later, the venue is entering its next chapter with Nickelodeon Playtime 2.0. Spanning more than 2,000 square metres across two prime levels of the shopping centre, the new venue represents a substantial upgrade in both scale and guest experience. It brings together five globally recognized entertainment franchises — SpongeBob SquarePants, PAW Patrol, Dora the Explorer, Teenage Mutant Ninja Turtles and Garfield — within an integrated concept that combines immersive play, branded retail and Nickelodeon-themed dining. Guests will also find themed photo opportunities and exclusive merchandise, positioning the venue as a one-stop family entertainment destination.

Four Core Play Experiences

Nickelodeon Playtime 2.0 introduces four distinct play zones tailored to different ages and interests: a Digital Interactive Zone with responsive character technology, a Role-Play Zone with themed sets recreating beloved shows, an Active Adventure Zone with climbing structures and obstacle challenges for older children, and a Soft Play Zone with padded structures and a ball pit for younger children.

Teenage Mutant Ninja Turtles New York | Nickelodeon Playtime 2.0

Five Immersive IP Worlds
Each franchise anchors its own themed world, from PAW Patrol's Adventure Bay and SpongeBob's Bikini Bottom to Dora's rainforest journey, a Ninja Turtles obstacle challenge and Garfield's comic-inspired photo moments. The venue further elevates its live entertainment with scheduled character meet-and-greets and expanded parent-child DIY workshops, giving families the chance to connect, create and capture memories together.

PAW Patrol Adventure Bay | Nickelodeon Playtime 2.0

Nickelodeon-Themed Family Restaurant
The venue's newly upgraded, comic-inspired family restaurant connects directly to the entertainment space, blending classic comic-book aesthetics with contemporary design, including vibrant pop-art colors, iconic speech bubbles and hand-drawn graphics. Professional chefs have crafted a dedicated Nickelodeon Playtime 2.0 menu using high-quality, traceable ingredients, offering character-inspired mains, snacks and desserts that are both fun to eat and nutritious.

Nickelodeon Playtime 2.0 Restaurant

About Play Culture Co., Ltd.

Play Culture Co. Ltd. is dedicated to building and managing world-class family entertainment experiences in Asia. With an experienced team of international and local professionals with deep industry knowledge, Play Culture has successfully secured exclusive licenses from top international brands to develop themed location-based products with some of the most popular and valuable children’s IP’s in Asia.

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Recently, Play Culture shared details of a licensing agreement with Paramount to develop and run Nickelodeon-themed play centres across Indonesia.

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H/T: blooloop.

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Monday, August 17, 2026

SpongeBob's Crazy Carnival Ride at Nickelodeon Play! Tersane Istanbul | Sally Dark Rides

SpongeBob's Crazy Carnival Ride at Nickelodeon Play! Tersane Istanbul | Sally Dark Rides


Go undersea with SpongeBob and his friends (and that evil Plankton, too..)!

‘SpongeBob’s Crazy Carnival Ride’ is a hilariously entertaining, interactive attraction sending guests through seafloor scenes brought to life through vibrant sets, special effects, animatronics, and vivid integrated projections, fully submersing riders in the nautical nonsense of SpongeBob SquarePants.

Designed and produced by Sally Dark Rides, this marks the third installation of the interactive dark ride.

For more information:


Nickelodeon Play! Tersane Istanbul: https://www.nickelodeonplayistanbul.com


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Wednesday, April 22, 2026

Simworx Opens the Worlds First Pegasus Flying Theatre, Nickelodeon Journeys, at Nickelodeon Play! In Tersane, Istanbul

Simworx, a global designer and manufacturer of immersive media-based attractions, has announced the launch of its latest installation: the Pegasus Flying Theatre, now open as the headline attraction at Nickelodeon Play! located in Tersane, Istanbul.

Nickelodeon Journeys | Pegasus Flying Theatre | Nickelodeon Play!
Nickelodeon Journeys at Nickelodeon Play! in Istanbul

The installation marks the debut of Simworx’s Pegasus Flying Theatre system within a Nickelodeon-themed environment, bringing a high-energy flying theatre experience to one of Istanbul’s newest family entertainment destinations.

At the heart of the experience is a 40-seat Pegasus motion base theatre, designed to deliver a fully immersive flying sensation. Guests board the attraction from two separate loading levels, enabling efficient throughput while maintaining accessibility for riders of all ages. Once seated, riders are positioned in front of a large projection screen, where synchronised motion, visuals, and environmental effects combine to create the sensation of soaring through the air.

Nickelodeon Journeys | Pegasus Flying Theatre | Nickelodeon Play!
Nickelodeon Journeys at Nickelodeon Play! in Istanbul

The attraction experience, titled “Nickelodeon Journeys,” takes guests on an aerial adventure aboard the iconic orange Nickelodeon blimp. Throughout the flight, riders travel across vibrant worlds inspired by some of Nickelodeon’s most beloved characters and franchises. Along the journey, guests encounter fan favourites including Dora the Explorer, PAW Patrol, SpongeBob SquarePants, and the Teenage Mutant Ninja Turtles, creating a multi-generational experience that appeals to families and young fans alike.

Nickelodeon Journeys | Pegasus Flying Theatre | Nickelodeon Play!
Nickelodeon Journeys at Nickelodeon Play! in Istanbul

The Pegasus Flying Theatre has been designed by Simworx as a highly adaptable and space-efficient alternative to traditional flying theatre systems. While large-scale flying theatres often require expansive buildings and complex infrastructure, the Pegasus offers operators a more flexible solution that can be integrated into a wider variety of venues.

Nickelodeon Journeys | Pegasus Flying Theatre | Nickelodeon Play!
Nickelodeon Journeys at Nickelodeon Play! in Istanbul

Simworx CEO Terry Monkton commented, “Following the strong reception Pegasus received after its debut at IAAPA Expo in Orlando, we’re delighted to see the system now launching in its first permanent installation at Nickelodeon Play! in Tersane, Istanbul. This project showcases the flexibility of the Pegasus Flying Theatre and demonstrates how flying theatre experiences can be delivered in a wider range of venues. We’re excited for this installation to set the stage for many more Pegasus attractions around the world.”

How the Pegasus Flying Theatre Works
How the Pegasus Flying Theatre Works

In addition to the standard theatre configuration installed at Nickelodeon Play! the Pegasus platform is available in several alternative formats tailored to different operational needs. One such version is the Mobile Pegasus, a fully transportable flying theatre designed for touring attractions, temporary installations, and travelling entertainment experiences. This configuration allows operators to bring the immersive flying theatre concept to multiple locations worldwide, expanding audience reach without requiring a permanent build.

For venues with more limited space, Simworx also offers Pegasus Pods. These compact units provide a highly immersive ride format where guests are seated within their own half-dome projection environment, placing them directly at the centre of the action. Despite the smaller footprint, Pegasus Pods maintain the core elements of the flying theatre experience, including synchronised motion and wraparound visuals.

Nickelodeon Journeys | Pegasus Flying Theatre | Nickelodeon Play!
Nickelodeon Journeys at Nickelodeon Play! in Istanbul

By blending well-known Nickelodeon characters with Simworx’s dynamic motion systems, Nickelodeon Play! aims to deliver a memorable experience that encourages repeat visits from families and fans. With the launch of the Pegasus Flying Theatre at Tersane Istanbul, Simworx continues to expand its portfolio of installations worldwide, demonstrating how flexible ride systems can bring high-impact immersive entertainment to a wide range of venues.

Pegasus Flying Theatre Before Shipping
The Pegasus before shipping

Learn more about Nickelodeon Journey here!

Nickelodeon Play! Tersane Istanbul opened on Friday, November 28, 2025, following the success of Nickelodeon Play! in Antalya.

Designed for children and families, Nickelodeon Play! Tersane Istanbul offers year-round indoor entertainment. Spanning approximately 5,000 square meters, the park features attractions inspired by some of Nickelodeon’s most iconic characters, including SpongeBob SquarePants, PAW Patrol, Dora the Explorer and the Teenage Mutant Ninja Turtles.

Visitors can explore interactive play zones, themed activity areas and character meet-and-greet experiences, as well as licensed retail stores.

The park also includes several themed sections. PAW Patrol: Adventure Bay features slides, towers and teamwork-focused activities, while Dora’s Rainforest invites children to explore colorful environments filled with music and surprises. A dedicated Teenage Mutant Ninja Turtles zone takes visitors from city streets to underground tunnels, and Bikini Bottom recreates the underwater world of SpongeBob and his friends.

Play can work up an appetite, which is why the venue also boasts two restaurants for hungry guests: Goofy Goobers, themed after the establishment featured in SpongeBob SquarePants, and Mr. Porter's Café, based on the café featured in PAW Patrol.

Beyond entertainment, the project is positioned as an experiential space designed to strengthen emotional connections among visitors. It is also expected to contribute to the cultural and social vitality of Tersane Istanbul, which has emerged as a growing hub for culture, arts and city life.

For more information about Nickelodeon Play Tersane Istanbul and to visit the Nickelodeon Shop, visit https://www.nickelodeonplayistanbul.com.

Istanbul | Pegasus Flying Theatre
Nickelodeon Journeys

NICKELODEON JOURNEYS, AT NICKELODEON PLAY! IS A HIGHLY IMMERSIVE FLYING THEATRE EXPERIENCE, TAKING GUESTS ON A THRILLING ADVENTURE THROUGH THE SKIES WITH SOME OF NICKELODEON’S MOST BELOVED CHARACTERS.

Located at Tersane Istanbul, the attraction invites guests to board the iconic Nickelodeon blimp for an unforgettable aerial journey. As the adventure begins, riders take off before soaring into colourful worlds inspired by some of the most popular Nickelodeon franchises.

Throughout the experience, guests encounter familiar characters, including SpongeBob SquarePants, the heroic pups of PAW Patrol, Dora the Explorer, and the team from Teenage Mutant Ninja Turtles, as they travel across vibrant landscapes and exciting animated environments.

The attraction features the Pegasus Flying Theatre, which delivers a highly immersive flying theatre experience. The system includes 40 dynamic motion seats, arranged across two loading levels, allowing guests to board efficiently and take their positions in front of the large projection screen.

Once seated, riders embark on a thrilling aerial adventure, soaring high above fantastical worlds and diving into action-packed scenes. A combination of synchronised seat movements and thrilling visuals gives the sensation of flight, creating a fully immersive experience that brings the world of Nickelodeon to life.

Film: Custom Film
Product: Pegasus Flying Theatre
Effects: Wind Effects and Seat Movements

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H/T and additional imagery courtesy of blooloop.

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Monday, February 09, 2026

Nickelodeon Expands Family Entertainment Footprint With Two New Play Centers In Indonesia

Nickelodeon is expanding its presence in Asia Pacific with the opening of two new Nickelodeon Play Centre destinations in Indonesia, following a licensing partnership between experiential leisure developer PLAY Culture and Tematik Makmur Abadi. The agreement enables the duo, in collaboration with Paramount, to develop and operate Nickelodeon Play Centres across the country.

Nickelodeon Playtime

Nickelodeon Play Center is designed as a family destination that combines active entertainment, character interaction, and creative retail access. This model focuses on strengthening a new standard for recreational destinations that combine physical play, imagination, and social interaction.

Positioned as next-generation family entertainment venues, the centres feature themed dining, retail, soft-play zones, climbing walls, role-play rooms, interactive games, arts and crafts spaces, and special meet-and-greet sessions with beloved Nickelodeon characters.


This initiative arose from the growing demand in the family entertainment industry for thematic content and experience-based activities. Its primary target audience is urban families seeking quality, safe play destinations with educational value. These two initial openings mark the entry of a new standard for family recreation facilities in urban areas in Indonesia.

The first location, Nickelodeon Playtime at Senayan Park, opened on 27 November 2025 as the flagship center. A second venue, Nickelodeon Playtime: PAW Patrol at Carstensz Mall in Gading Serpong, is scheduled to open ahead of the Christmas holidays.

The dual launch signals a fresh benchmark for family entertainment in Indonesia, said Tematik Makmur Abadi director Rey Wilfred, who expressed pride in bringing world-class immersive experiences to families nationwide.

Nickelodeon Playtime
Photo: Dok Istimewa

"As a licensing partner for Nickelodeon Playtime Play Centers in Indonesia, PT Tematik Makmur Abadi is proud to bring a world-class immersive entertainment experience to families across the country," said Wilfred.

“We also curate and provide a range of premium toys, collectibles, artworks, and creative merchandise sourced from official local and international producers,” he said, as quoted by government-owned radio RRI. “Our goal is not only to enrich the play experience within our centres, but also to support the retail and entertainment ecosystem, as well as brand activation initiatives in Indonesia.”

The launch of Nickelodeon Play Center in Indonesia is supported by the successful track record of the inaugural location in Shenzhen in 2020. This business model has proven effective in attracting repeat family visits through thematic play concepts.

This concept was developed to address the growing trend of experience-based entertainment in shopping centers. Transforming visitor needs are driving retail centers to differentiate themselves through family recreation facilities.

Nickelodeon Playtime

Linda Dong, president of Play Culture, said the region is witnessing significant growth in family entertainment spending and that shopping centres increasingly require experience-led offerings.

“After the success of our first Play Centre in Shenzhen in 2020, we are excited to work with Nickelodeon to bring this innovative concept to more families across the region,” she said. “The launch of Nickelodeon Playtime is an important part of our strategy to meet this demand and strengthen Play Culture’s position as an industry leader.”

The project is designed to expand the standard of children's recreational facilities in the Greater Jakarta area. The concept emphasizes a balance between entertainment and educational functions.

Cow Play Cow Moo Indonesia views the launch as both a commercial opportunity and a cultural milestone. “We are honored to be part of this historic collaboration with Paramount and Play Culture to bring Nickelodeon Playtime to Indonesia. [...] We are committed to delivering joyful and meaningful entertainment for families. These new centres will not only elevate Indonesia’s family entertainment landscape but also inspire children through creativity, play, and the Nickelodeon characters they love,” said president director Daniel Darwin. 

Nickelodeon Playtime

The flagship destination at Senayan Park brings together major Nickelodeon properties with distinct thematic zones - SpongeBob SquarePants, PAW Patrol, DORA, Teenage Mutant Ninja Turtles - alongside a unique Garfield-themed café dining area.  Each zone is designed to be an exploratory space that encourages physical activity and narrative experiences.

Meanwhile, the Gading Serpong location becomes Asia’s first PAW Patrol-themed location-based entertainment (LBE) project.

PAW Patrol Playtime Carstensz

Nickelodeon Playtime: PAW Patrol will feature recreations of iconic locations and attractions from the hit show that will transport and immerse guests in the world of Adventure Bay and provide children with spaces for imaginative play, physical activity, and interactive learning.

Dora the Explorer Attraction at Nickelodeon Playtime at Senayan Park

This expansion also strengthens Nickelodeon's position as an influential global intellectual property (IP) owner in Asia Pacific.

With two initial opening locations, the Nickelodeon Play Center expansion is expected to strengthen the variety of family play options. The presence of these entertainment centers add an alternative recreational destination in modern shopping centers, addressing the need for quality experiences.

This strategy emphasizes the new direction of the family entertainment industry in Indonesia by presenting more relevant and interactive play formats. The integration of popular characters offers added value to children's experiences through creativity and meaningful play.

Garfield Café at Nickelodeon Playtime at Senayan Park

Kelly Coskun, vice president of Play Culture, said: “From design to execution to training our on-ground operation and entertainment team, it was truly a fun journey and this project really have truly paid off in the most successful way, we have been full house every day since opening.”

Play Culture added: “In partnership with PT Tematik Makmur Abadi, our exclusive developer and operator of Nickelodeon Playtime Play Centers in Indonesia, we are dedicated to enriching family experiences while supporting a thriving ecosystem of retailers, entertainment venues and brand activations nationwide.

Mrs. Puff's Boating School Ride at Senayan Park

“This launch represents a major milestone in expanding Nickelodeon’s presence across Asia Pacific and highlights Indonesia’s growing role as a hub for world-class family entertainment.”

In an LinkedIn post, Play Culture Co.,Ltd. said:

"Just last week, we officially opened Nickelodeon Playtime at Senayan Park, Jakarta—our first flagship location in Southeast Asia. This immersive family entertainment center features five iconic worlds inspired by beloved Nickelodeon favorites: SpongeBob SquarePants, PAW Patrol, DORA, Teenage Mutant Ninja Turtles, and a Garfield-themed café. Each zone is designed to deliver a high-quality, interactive play experience for families in Jakarta.

Next, we’re gearing up for Nickelodeon Playtime: PAW Patrol at Carstensz Mall, Gading Serpong—the first-ever PAW Patrol-themed location-based entertainment project in Asia. Guests can explore the world of Adventure Bay through imaginative play, active challenges, and hands-on learning.

In partnership with PT Tematik Makmur Abadi, our exclusive developer and operator of Nickelodeon Playtime Play Centers in Indonesia, we are dedicated to enriching family experiences while supporting a thriving ecosystem of retailers, entertainment venues, and brand activations nationwide. This launch represents a major milestone in expanding Nickelodeon’s presence across Asia Pacific and highlights Indonesia’s growing role as a hub for world-class family entertainment."


For more information about Nickelodeon Playtime, visit https://nickelodeonplaytime.id

The Nickelodeon Playtime (SPARK) play center is the first Nickelodeon-themed play center to open in Southeast Asia. Designed for children aged 3 to 9 and their families, this vibrant attraction brings beloved cartoon characters to life through immersive and beautifully crafted settings inspired by PAW Patrol, SpongeBob SquarePants, Teenage Mutant Ninja Turtles, Garfield, and Dora the Explorer.

Visitors can interact with their favorite characters and step into the world of Nickelodeon through a dynamic mix of physical play, digital interactives, and custom-built props. Nickelodeon Playtime offers a unique combination of active fun, digital engagement, and imaginative exploration, creating a magical environment where families can share joyful and lasting memories.

Expanded quotes:

Rey Wilfred, director of PT Tematik Makmur Abadi, says: "As the licensing partner of Nickelodeon Playtime Play Centers in Indonesia, PT Tematik Makmur Abadi is proud to bring immersive, world-class entertainment experiences to families nationwide.

"We also curate and supply a diverse range of premium toys, collectibles, artwork, and creative merchandise—sourced from authorized local and international manufacturers.

"Our goal is to not only enrich the play experience inside our centers, but also to support the broader ecosystem of retailers, entertainment venues, and brand activation initiatives throughout Indonesia."

The continued growth in demand for immersive family experiences in the APAC region makes it an excellent market for Nickelodeon’s popular brands.

Linda Dong, president of Play Culture Co., Ltd., says: "Following the success of our inaugural Play Center in Shenzhen in 2020, we are excited to join forces with Nickelodeon to bring this innovative concept to more families across the region.

"The Asia Pacific market is experiencing significant growth in family entertainment spending, and there is a clear demand from shopping centers for engaging, experiential offerings.

"Launching Nickelodeon Playtime is a key part of our strategy to meet this demand and further establish Play Culture as a leader in the industry."

Colorful indoor boating school with track, boats, and cartoon decor.

"We are honored to be part of this groundbreaking collaboration with Paramount and Play Culture to bring Nickelodeon Playtime to Indonesia," says Daniel Darwin, president director of Cow Play Cow Moo Indonesia.

"At Cow Play Cow Moo, we are deeply committed to delivering joyful and meaningful entertainment experiences for families.

"These new centers will not only elevate the family entertainment landscape in Indonesia but also inspire children through creativity, play, and beloved Nickelodeon characters they’ve grown up with."

Play Culture designs, builds and manages world-class family entertainment experiences. It holds exclusive licenses from leading global brands to create themed LBE projects with some of the most popular and valuable children’s IP’s in Asia.

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Originally published: December 05, 2025.

Original sources: Marketing-Interactive, Marketeers; Update sources: InterGame, MARKETECH APAC, blooloop.

Nickelodeon Playtime Spark.
PAW Patrol Playtime Carstensz.

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Thursday, January 29, 2026

Nickelodeon Opens New 'Nickelodeon Play' Indoor Family Park in Istanbul

Nickelodeon has opened Nickelodeon Play! Tersane Istanbul, a brand new indoor family entertainment park themed around the brand and located along Istanbul’s historic Golden Horn.

Nickelodeon Play! Tersane Istanbul has opened its doors in Istanbul, Türkiye, Dec. 12, 2025
Nickelodeon Play! Tersane Istanbul has opened its doors in Istanbul, Türkiye, Dec. 12, 2025. (Courtesy of Nickelodeon)

The new venue opened on Friday, November 28, 2025, following the success of Nickelodeon Play! in Antalya. It is situated within Tersane Istanbul, a large-scale redevelopment project that blends the city’s centuries-old maritime heritage with contemporary urban life.

Designed for children and families, Nickelodeon Play! Tersane Istanbul offers year-round indoor entertainment. Spanning approximately 5,000 square meters, the park features attractions inspired by some of Nickelodeon’s most iconic characters, including SpongeBob SquarePants, PAW Patrol, Dora the Explorer and the Teenage Mutant Ninja Turtles.

Visitors can explore interactive play zones, themed activity areas and character meet-and-greet experiences, as well as licensed retail stores. One of the park’s key attractions is Nickelodeon Journeys, a newly introduced multi-sensory “flying theater” simulation. The experience combines motion-based seating with wind and scent effects, offering guests a virtual journey through Nickelodeon’s animated worlds.

The park also includes several themed sections. PAW Patrol: Adventure Bay features slides, towers and teamwork-focused activities, while Dora’s Rainforest invites children to explore colorful environments filled with music and surprises. A dedicated Teenage Mutant Ninja Turtles zone takes visitors from city streets to underground tunnels, and Bikini Bottom recreates the underwater world of SpongeBob and his friends.

Play can work up an appetite, which is why the venue also boasts two restaurants for hungry guests: Goofy Goobers, themed after the establishment featured in SpongeBob SquarePants, and Mr. Porter's Café, based on the café featured in PAW Patrol.

Beyond entertainment, the project is positioned as an experiential space designed to strengthen emotional connections among visitors. It is also expected to contribute to the cultural and social vitality of Tersane Istanbul, which has emerged as a growing hub for culture, arts and city life.

In addition to Nickelodeon Play!, the area is hosting Tersane Istanbul Winter Town, a seasonal attraction running until Feb. 15, 2026, offering winter-themed experiences that combine the historic atmosphere of the Golden Horn with contemporary leisure activities.

For more information about Nickelodeon Play Tersane Istanbul and to visit the Nickelodeon Shop, visit https://www.nickelodeonplayistanbul.com.

Update (1/29/26):

Now Open: SpongeBob’s Crazy Carnival Ride at Nickelodeon Play! Istanbul

Proven interactive dark ride anchors Istanbul’s new year-round family entertainment destination

SpongeBob’s Crazy Carnival Ride

Nickelodeon Play! at Tersane Istanbul, has officially opened SpongeBob’s Crazy Carnival Ride, an interactive dark ride that brings the world of SpongeBob SquarePants to life through playful competition, immersive storytelling, and family-friendly fun.

The attraction opened November 28, 2025, along the shores of the Golden Horn, introducing a 5,000 sq. m. indoor entertainment destination designed to engage children and families in every season.

Nickelodeon Play! Entrance

Designed with Nickelodeon's beloved characters, this indoor entertainment world, following its overwhelming success in Antalya, is now coming to Istanbul to delight children and families. Tersane Istanbul is poised to become one of the city's most vibrant destinations. - Rixos Group Business Development Director Hande Tezerdi

Hande Tezerdi / Nickelodeon Play! Istanbul

A Carnival Adventure in Bikini Bottom
Guests step into Mr. Krabs’ wacky carnival alongside SpongeBob, Patrick, and friends, traveling through a series of interactive challenges, lively visuals, and laugh-out-loud moments. Riders compete for points while helping thwart Plankton’s latest scheme, creating a repeatable, high-energy experience that appeals to guests of all ages.


Blending character-driven storytelling with hands-on gameplay, SpongeBob’s Crazy Carnival Ride delivers the perfect mix of accessibility, interactivity, and re-rideability making it a natural centerpiece for family-focused indoor parks.

A Proven Anchor Attraction

“This attraction hits the sweet spot for operators,” said John Wood, President and Chairman of Sally Dark Rides. “It’s the ‘Goldilocks’ of dark rides: not too big, not too small, but just right in footprint, fun factor, and price point. It delivers the storytelling and interactivity guests expect from a major theme park experience in a format that works perfectly indoors.”

SpongeBob’s Crazy Carnival Ride has evolved into a purpose-built solution, designed specifically for family entertainment centers and positioned as a true anchor attraction for Nickelodeon locations. It's compact footprint strikes an ideal balance between immersive scale, operational efficiency, and guest accessibility. The Istanbul installation marks the third iteration worldwide.

“Seeing partners return for additional units is the strongest endorsement we can receive,” added John Wood. “It proves the ride drives attendance, extends dwell time, and consistently delivers guest satisfaction.”

SpongeBob’s Crazy Carnival Ride

A Year-Round Nickelodeon Universe
Nickelodeon Play! Istanbul invites children into fully realized physical worlds inspired by globally loved characters including SpongeBob SquarePants, Paw Patrol, Dora, and Teenage Mutant Ninja Turtles. The result is a holistic indoor entertainment ecosystem that operates seamlessly throughout the year.

Nickelodeon Play! Istanbul

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Originally published: December 13, 2025.

Additional source: EAP Magazine.

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Wednesday, January 28, 2026

SpongeBob: Jellyfish Jump Interactive Ride Opens at Nickelodeon Play! Tersane Istanbul

Jellyfish Jump Opens at Nickelodeon Play! Tersane Istanbul

SpongeBob SquarePants Jellyfish Jump Ride at Nickelodeon Play! Tersane Istanbul

RES RIDES AG proudly announces the debut of the world’s first SpongeBob SquarePants–themed Interactive Observation Tower, the Jellyfish Jump ride is now open at Nickelodeon Play! Tersane Istanbul.

This whimsical underwater attraction immerses guests in the heart of Bikini Bottom, where SpongeBob’s signature bamboo cage baskets rise skyward, then drop and spin in thrilling interactive motions. As glowing jellyfish tentacles swirl and spark with playful “zaps,” riders are swept into a dazzling adventure that combines safe, family-friendly fun with the unforgettable energy of SpongeBob’s world.

Rise, drop and spin! Enjoy a thrilling Bikini Bottom tour among the Jellyfish tentacles!

The Jellyfish Jump ride, a creative vision from Paramount, was brought to life in partnership with RES RIDES, a leading Swiss global amusement ride manufacturer. RES re‑engineered its Interactive Observation Tower to fit seamlessly within the indoor venue, transforming it with SpongeBob SquarePants–inspired bamboo baskets and an immersive jellyfish spectacle. The family ride accommodates 768 guests per hour and is designed to be inclusive of guests requiring accessibility support. As the world’s first Jellyfish Jump ride, it follows RES’s successful installation of an outdoor balloon‑themed Interactive Observation Tower at LEGOLAND Günzburg, Germany. 

SpongeBob SquarePants Jellyfish Jump Ride at Nickelodeon Play! Tersane Istanbul

“The Jellyfish Jump ride was a truly unique installation for us, as we completely re‑engineered our Interactive Observation Tower to realize Paramount’s creative vision,” said Roman Rothe, CEO of RES RIDES. “One of the key challenges was integrating the attraction into the lower level of the venue, which required us to reduce the ride’s height and manufacture it in modular components to fit within the building. The result is a beautiful, innovative ride that we are proud of and thrilled to deliver.” 

Designed for children and families, Nickelodeon Play! Tersane Istanbul offers a comfortable, year-round indoor entertainment experience. The unique indoor theme park, filled with iconic characters such as SpongeBob SquarePants, PAW Patrol, Dora, and the Teenage Mutant Ninja Turtles, is inspired by Nickelodeon’s imaginative and creative world. Inviting visitors of all ages to the heart of fun, discovery, and imagination, Nickelodeon Play! opens the doors to a world full of unforgettable memories. 

RES RIDES is a leading global amusement ride manufacture that develops, designs, builds, installs, maintains and supports some of the most innovative rides and attractions. RES RIDES never creates the same ride twice. We constantly bring new and innovative rides to the market and breathe new life into our existing ride models with new movements, new experiences, new sensations, and new value. Your riders won’t know what’s coming next! 

RES RIDES has a wide variety of unique tower rides, thrill rides, flat rides, and water rides, with all types of thrill level that will delight small kids and families to adrenaline seekers. For more information about RES RIDES’ Interactive Observation Tower, and other flat rides, towers, roller coasters, dry rides, water rides, or parts and services contact us.

Monday, September 04, 2023

New Nickelodeon Resort and Family Entertainment Center Reportedly Set To Open In Antalya, Turkey

The Istanbul-based construction company Sembol Construction is reportedly working on a Nickelodeon Resort and Family Entertainment Center in Antalya, Turkey! The $110-million project, with over 60,000 sq m of construction, is due to be completed in just 11 months.

Photo courtesy of Sembol
Photo courtesy of Sembol

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Originally published: September 04, 2023.

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Monday, May 31, 2021

Nickelodeon Reportedly Planning to Open Theme Park in Nanjing, China

ViacomCBS Networks International (VCNI) is reportedly planning to open a brand new Nickelodeon-branded indoor theme park in China!

Nickelodeon Playtime entrance in Shenzhen.

Titled Nickelodeon Real-Topia (悦托邦), the amusement park is set to open in the G52 district of Nanjing, the capital of Jiangsu Province in eastern China.

The news follows ViacomCBS opening the Nickelodeon Playtime family entertainment centre in Shenzhen earlier this year, and has a third in development, Nickelodeon Park, set to open as part of the Foshan Cultural and Ecological Coastal Project.


大悦城的超级实验

大悦城(3.910, 0.00, 0.00%)的超级实验

 室内主题乐园能帮大悦城破局吗?

花朵财经原创

如果在全国随机询问一个普通购房者,大悦城完全是一个陌生的名字。但你如果问一个上海人,是否知道中粮海景壹号,那他会告诉你那是比汤臣一品景观还好的顶级豪宅。如果你问一个北京人,是否知道大悦城,那他会告诉你那是北京最知名的商业mall。

这就是大悦城的尴尬。作为央企中粮集团的地产板块,愣是把自己的名字改成跟中粮毫无关系;作为宁高宁最得意的商业品牌,愣是错过商业综合体风行全国的黄金周期。

如果不翻看资料,连笔者都不知道,中粮集团是三亚亚龙湾的整体开发商。大悦城是亚龙湾美高梅和瑞吉酒店的所有者。而美高梅地下那规模庞大但从未开放的赌厅,默默诉说大悦城曾经离大陆地区第一块合法博彩牌照多么近。

大悦城这几年的历程就像是标准的国有房企模板:曾经辉煌,但在市场的涤荡中逐渐平庸。大悦城也对得起平庸两个字,千亿目标年年喊,排名和估价一样原地踏步。

换人

大悦城的投资者在3月15日会留意到一条公报,周政卸任董事长。这位给可口可乐做包装出身的领导人,终于退出了地产行业。接替他的是中储粮出身的由伟。从公开的简历看,这同样是一位完全没有地产经验的领导。在集团层面,直接由中粮集团总裁栾日成分管大悦城。这位2020年10月刚刚担任总裁的纺织行业出身的领导人,同样没有任何地产经验。

周政的离开,背后是中粮集团对大悦城难以掩盖的失望。周政掌舵十年来,中粮集团的地产板块虽然从百亿规模成为为接近900亿,但是这十年来,多少不知名的小房企跻身千亿俱乐部,甚至冲击十强。横向来看,中粮地产板块的增长是行业带来的,而不是自身能力打造的。

作为非地产出身的领导人,周政掌舵十年更多需要倚重更加专业的业务负责人。2016年大悦城品牌奠基人之一韩石的离任,一定程度上反映了中粮地产板块用人的风格。据接近中粮集团的人士介绍,周政掌舵时期最倚重的是商管和战略两个部门。商管负责人是吴谷丰,从沈阳大悦城柜姐岗位因周政赏识一路青云直上;战略负责人是魏学问,从静安大悦城总经理调任掌管整个地产板块。地产从业者都清楚,商业地产和住宅地产是完全不同的两个逻辑。周政依靠两个商业出身的业务负责人,必然决定大悦城将错过住宅市场级数增长的黄金周期。

地产行业有一个共识,企业领导人决定企业上限,集团战略总决定企业下限。跑输房地产大盘的大悦城,商业总吴谷丰马上就到了退休的年龄,董事长周政的离开也许仅仅是换人的第一步。

破局

5月20日是南京第一批集中供地,被当地地产圈誉为载入史册的一天。不仅是新的政策顺利落地,更重要的是,这天出现了招商大战金地商置、宝龙联合体,158轮出价88.9亿摘地的惊天战况。

也是这一天,对行业极为敏感的自媒体人士也感到意外,江北新区G52地块角逐激烈的地块背后,出现了沉寂很久的身影——大悦城。大悦城和新希望(15.230, 0.05, 0.33%)的联合体,在竞价66轮后总价达到60.6亿元,和招商一样是击退了金地商置和宝龙的联合体。

G52是一个身世神秘的地块,从土地出让对产业的要求可见一斑,需要打造一个室内主题乐园,引入世界前十传媒集团的IP资源。早在2017年的新闻中,就能找到相关产业的影子,杭州、上海、绍兴、金华等地政府密切对接过一个海外文娱项目的落地。2018年南京江北新区文旅项目签约仪式中,一家名为维康金杖的企业出现在了签约台上,项目将引入维亚康姆集团的相关文娱资源,而维亚康姆集团正是好莱坞派拉蒙影视的母公司。直到2020年,在G52土地推荐会上,这家神秘的维康金杖与世茂、富力、金陵饭店(8.410, 0.18, 2.19%)坐在了一起,与地块直接产生联系。据政府人士介绍,G52地块是南京集中供地中占地面积最大的土地,最初的签约托底方是融创。

参拍有明确托底方的土地,通过公开竞价打退竞争者,尝试全新的室内主题乐园产业。这一系列操作,突然让商业地产的观察者和评论者们不认识大悦城了。难道真如老话所说,换人如换刀,领导人改变了企业的气质与风格。对南京土地市场来说,大悦城也许只给同行带来短暂的震惊;但是对于大悦城来说,这个项目弥补了大悦城全国布局的短板。


根据上市公司公开资料显示,大悦城在全国已开业13个,筹备开业11个大悦城(或春风里)。其中既有北上深这样的中国顶级城市,杭州西安这样的新兴城市,也有烟台鞍山这样不太符合商业逻辑的布局。唯独没能进入南京这样的长三角区域中心城市。相比于南京颇为中心化的商业格局这一客观环境,行业内更倾向解读为大悦城应对市场化的能力不足。最典型的案例是2020年G13地块,金地商置的强势报名甚至让当时的大悦城完全没有敢出价,让金地商置以底价捡了一个大便宜。据公开资料显示,G52地块使得大悦城控股每一个区域公司都有一个大悦城综合体,补上了最后一块拼图。

大悦城以一个挑战者的身份,用市场的手段,在老大难区域完成了破局,似乎预示着这个老牌央企可能有些不一样的东西。

周期

外部的环境,其实并不友好。

在全球层面还在持续的疫情,其实从根本上改变了人们的消费方式。从影院的大屏幕走向手机的小屏幕,从餐厅的大餐桌走向放外卖的小餐桌,从专卖店拎着购物袋到快递小哥递来包裹,消费习惯正在强烈的去中心化。

特别是报复性消费潮退去,传统商业在冲击中的疲态尽显。同样是大悦城的例子,静安大悦城的销售额下降了近19%。这个位于上海静安区苏荷湾核心区,顶着一个摩天轮的商业综合体,同样没有抗击消费习惯浪潮的能力。这就需要商业从业者们去思索一个回到本源的问题,消费者到底在消费什么。

商业地产早已是红海,只是很多从未涉足其中的企业觉得这是住宅地产修罗场的一个出路。中骏、旭辉、雅居乐、龙光、中南,都提出了自己的商业战略。殊不知老牌的商业地产企业,华润、万达、宝龙还有本文主角大悦城,都在商业报表面前苦苦挣扎。

也不是没有企业做出跨越周期的尝试。几年前喧嚣尘上万达茂的室内主题乐园是非常好的探索。奈何彼时万达已经显出下行的疲态,其商业模型又并支持打造一个核心IP。随着大量资产的出让,万达没有能把这次探索继续下去。但这道商业本源问题,却有了答题思路——传统商业需要提供新的体验型消费。

回到南京G52地块,我们似乎可以发现大悦城正在开始按这个思路解题。项目要求建设的室内主题乐园,可能就是大悦城突破周期最重要的工具。

当然,那个神秘的产业方也向大悦城抛出了橄榄枝。据规划系统人士透露,最终这个室内主题乐园将定名为“Nickelodeon Real-Topia”,中文译名——悦托邦。

梦想

Nicklodeon Real-Topia,两个太独特的单词了。在笔者团队围绕这两个单词,展开了一系列的挖掘工作。

Real-Topia明显来自Utopia(乌托邦)这个词,上一个大家熟知的相关词汇是全球大火的电影《zootopia》(中译名:疯狂动物城)。用Real(真实)替换了原有词根U(虚无),不得不说命名者肯定有一定的野心,打算打造一个真实的乌托邦。

Nicklodeon这个词能挖掘的信息就更加丰富了。这是尼克国际儿童频道,是美国维亚康姆集团下属资产,这就与2018年南京江北新区签约仪式信息相联通了。尼克频道拥有的IP更是耳熟能详,80后的忍者神龟,90后的海绵宝宝,00的朵拉冒险,10后的汪汪队。而尼克频道也的确热衷于在中国寻找机会,这不是第一个尼克与地产相结合的项目。尼克频道的品牌曾经出现在佛山、香河、重庆和深圳,在不同的地方拥有不同的后缀,每个项目的进度也大相径庭。

佛山的项目叫叫做Nickelodeon Park,位于佛山三水区。早在2017年就获取项目土地,投资者是香港卓越环球,如今项目未能持续下去土地已经法拍。香河的项目同样是Nickelodeon Park,曾经是河北省重点引进项目,投资者是维康金磊,如今项目仍没有实质进展。重庆项目是Nickelodeon Universe,是中国摩的组成部分。而中国摩就是完全模仿明尼苏达的美国mall,而美国mall中的Nickelodeon Universe,疫情前年接待游客接近三千万。不过重庆的Nickelodeon Universe依然在建设中。项目投资方从起初的中恒国信经股权转让变成了佳源房地产。深圳项目是Nickelodeon playtime,就位于深圳华侨城欢乐海岸内,投资者是中国文旅开发公司,目前已经开业。

前面四次尝试的事实告诉引入尼克品牌的中国企业家们一个真理,项目的命运与合作伙伴息息相关。佛山、香河项目没有成熟的地产企业参与,目前早已凉透;重庆项目地产企业参与确保项目存货,但来自嘉兴的地方房企不足以支撑项目顺利开业;深圳项目植根于央企华侨城的欢乐海岸,也成为目前唯一开业的尼克品牌乐园。反观南京G52将要落地的Nickelodeon Real-Topia(悦托邦),以地产项目为载体,合作伙伴是央企大悦城,甚至乐园中译名也与大悦城相呼应,不得不说这个项目的操盘者维康金杖是有备而来。

Real-Topia(悦托邦)这个文旅概念早已出现在杭州、上海等多地的洽谈中,似乎并不是为大悦城量身打造的。但是推动这一概念的维康金杖,却是内容丰富的企业。打开公开的工商注册资料,维康金杖股东里出现了文旅为主业的上市公司三湘印象(4.220, 0.05, 1.20%),符合维康金杖这家公司的主业。其他股东构成相对复杂,最终指向公司的控制人徐洪。这个名字在2016年与另一家上市公司鑫茂科技(000836)产生过联系。当时的报道都是“神秘人”徐洪入主鑫茂科技。管中窥豹,这是一家长于证券市场资本运作的企业。如果梳理结合工商信息中维康金杖高管信息,赫然发现原黄浦区区委书记周伟。那么这个神秘公司的底色基本明晰了,既有证券市场的老江湖,也有激流勇退的老干部,政企合作的规则和市场发展的规律估计样样精熟。也难怪能够整合大悦城这样的相对保守的央企资源。

沿着Real-Topia(悦托邦)品牌思路发散开,如果这样一个充满动漫IP的主题乐园是孩子的梦想。那么用一个项目尝试新的集中商业形态,也许就是大悦城的梦想。无论多成熟,甚至历经沧桑,只要有梦想就还是孩子,孩子就充满希望。

结语

很少有地产行业观察愿意评论央企。一来是相对规范,很难有博人眼球的情节;二来是角色特殊,很少有评论者愿意触及。但是大悦城在人事发生重大变动之后,突然表现出如此巨大的风格转变,其背后隐隐是更大的商业模式上的尝试和布局,让笔者忍不住好奇心。

大悦城不是一个明星房企,央企的身份又决定其信息来源渠道很窄。笔者并不能准确判断南京破局之举是大悦城心血来潮还是确有新的商业布局。后续密切关注悦托邦这三个字的出现,也许这是一个全新商业模式的超级实验。

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