Showing posts with label Initiatives. Show all posts
Showing posts with label Initiatives. Show all posts

Thursday, August 06, 2026

Sesame Workshop Launches New Initiative to Help Children and Families Prepare for and Recover from Extreme Weather, Beginning with Storm on 'Sesame Street' Special

Sesame Workshop Launches New Initiative to Help Children and Families Prepare for and Recover from Extreme Weather, Beginning with Storm on Sesame Street Special

New Special Features Celebrities Post Malone and Michelle Buteau

Storm on Sesame Street
Courtesy of Sesame Workshop

(New York, NY, July 30, 2026) As extreme weather events grow more frequent and intense, Sesame Workshop today announced the launch of its new initiative to help children, families, and communities prepare for, cope with, and recover from extreme weather like hurricanes, floods, and wildfires. With funding from long-time partner PSEG Foundation, the initiative debuts with a new storm‑themed Sesame Street special premiering on Netflix and PBS KIDS on Monday, August 3, and on YouTube in September, along with View-and-Do activities and trusted educational resources to help families navigate whatever weather comes their way.

A Brand New Special with Celebrity Guests

In the Storm on Sesame Street special, Elmo and his friends work together to get ready for a big storm, learning how to be prepared, have courage, and calm their bodies and minds when things feel scary. After the storm passes, Sesame Street looks different, and everyone pitches in to help their neighbors rebuild their homes. With the help of the neighborhood, including celebrity guests Post Malone and Michelle Buteau, Elmo and Abby set out to make a difference, and discover that small acts of kindness, and support from friends, can make the biggest difference of all.


Storm on Sesame Street builds on the legacy and impact of the iconic Sesame Street Gets Through a Storm, which premiered in 2001 on PBS KIDS and re-aired in the aftermath of Hurricane Katrina (2005) and Superstorm Sandy (2012). In this special episode, Big Bird’s nest was destroyed in a hurricane, and the community came together to help rebuild it.

Addressing a Growing Need

Extreme weather is affecting more families than ever. Children born in 2020 are projected to experience up to seven times more extreme weather events than those born in 1960, and one in five Americans has had to evacuate their home due to these events. In a national survey, two in three parents (64%) reported experiencing one or more extreme weather events in the past two years. Such weather events can lead to displacement, home damage, increased utility bills, negative health impacts, and less time outside. It often leads to disruptions in school and childcare. Among parents who experienced extreme weather, the majority (78%) worried about the impact on their children.

“Extreme weather is now a reality for many families, and young children need support they can understand and trust,” said Joseph Giraldi, Chief Operating Officer, Sesame Workshop. “With our Extreme Weather response initiative, we’re using the power of Sesame Street to help children prepare for what’s ahead, cope with big emotions during moments of disruption, and begin to recover afterward. From our new storm special to year‑round resources and community outreach, this initiative reflects our commitment to showing up for children and families when they need it most.”

Sesame Workshop’s Extreme Weather response initiative builds on the lessons in the special and will provide research-based resources to support families before, during, and after extreme weather events. The content, featuring Sesame Street friends, will help children understand what’s happening around them, manage big feelings, and take simple, empowering steps to stay safe like noticing helpers and being one, too.  

Resources That Extend Beyond the Screen

New free resources in English and Spanish—available to parents, caregivers, and providers at sesame.org/emergencies—will include:

  • New Digital Content:Sesame Street videos with beloved characters offering timely advice and comfort.
  • Refreshed Family Guides: Updated Let’s Get Ready and Here for Each Other guides to reflect changes in extreme weather intensity and frequency.​
  • Shareable Activities: New printables and articles that support children and families’ overall well-being connected to environmental stressors, such as heat or air quality.
  • A New Storybook: A printed and digital storybook, available later this fall, to help children find words for goodbye and healing when the things they love are lost.
  • Sesame Care Kits: Child‑friendly “go‑bags” with familiar friends like Elmo and Abby that include comfort items and everyday essentials such as backpacks, blankets, and toothbrushes to support families during evacuations and periods of displacement.

With generous support from Ford Motor Company and Amazon, Sesame Workshop is further extending the resources and care kits through community outreach activities with partner networks.

Sesame Workshop will collaborate with PBS stations and national implementation partners including Catholic Charities USA, Project:Camp, Team Rubicon and others, to engage with families through community preparedness and relief events at libraries, community centers, recovery shelters, or rebuilding sites. Featuring costumed character appearances and the distribution of preparedness materials and care kits, the events will bring reassurance and support to children and caregivers.

The Extreme Weather response initiative is part of Sesame Workshop’s broader mission to help children everywhere grow smarter, stronger, and kinder.

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About Sesame Workshop
Sesame Workshop is the global nonprofit behind Sesame Street and so much more. For over 50 years, we have worked at the intersection of education, media, and research, creating joyful experiences that enrich minds and expand hearts, all in service of empowering each generation to build a better world. Our beloved characters, iconic shows, outreach in communities, and more bring playful early learning to families in more than 190 countries and advance our mission to help children everywhere grow smarter, stronger, and kinder. Learn more at www.sesame.org and follow Sesame Workshop on Instagram, TikTok, FacebookThreads, and X.

About PSEG Foundation
The PSEG Foundation, a separate 501(c)(3), that is supported and fully funded by Public Service Enterprise Group (PSEG) (NYSE:PEG), prioritizes investments in promoting community well-being, environmental sustainability and economic empowerment.

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Elmo & Abby Sing "A Little Help" with Post Malone | Storm on Sesame Street Special | Sesame Street


Kindness shines through even on the stormiest days. Storm on Sesame Street, a new special, is coming to Netflix and PBS KIDS on Monday, August 3

Subscribe to the Sesame Street Channel here: http://www.youtube.com/subscription_center?add_user=SesameStreet

Welcome to Sesame Street! A colorful community of monsters, birds, grouches, and humans—a place where everyone counts. With a signature mix of laughter and learning, Sesame Street has been enriching minds and bringing families closer for five decades. Rigorously researched and deeply inclusive, Sesame Street has become the most-watched children’s program in history. For more fun games and videos for your preschooler in a safe, child-friendly environment, visit us at http://www.sesamestreet.org


Grouchy Weather Report with Oscar and Cookie Monster | Sesame Street | Netflix Jr.


It's time for the Sesame Street weather report! Oscar The Grouch and Cookie Monster each have their own predictions of the weather. STORM ON SESAME STREET is now playing on Netflix.

Sing Together Through the Storm! 🎢🌧️ Storm on Sesame Street | Netflix Jr.


Elmo feels scared during a big storm, but his family and friends help him find courage by singing a song together. Storm on Sesame Street is now playing on Netflix!


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Originally published: August 02, 2026.


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Wednesday, November 19, 2025

Spin Master’s Toy Movement to China with Save the Children | Spin Master

Spin Master’s Toy Movement to China with Save the Children | Spin Master


Spin Master joined forces with Save the Children to bring the power of play to kids across China. Together, they helped make a difference for more than 26,000 children through their recent Toy Movement.

Learn more about the Toy Movement at https://thetoymovement.org/.

PAW Patrol fans can stream full PAW Patrol episodes and movies, including The Mighty Movie, on Paramount+. Try it FREE today at ParamountPlus.com.

Shop all things PAW Patrol on the official Paramount Shop.

Subscribe to the official Rubble & Crew YouTube channel!: https://www.youtube.com/@RubbleOfficial


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Tuesday, July 01, 2025

Helping Peppa Sleep Through the Night! 😴 | Pig Changes, Big Feelings with Dr. Becky (Ep. 1) | Muddy Puddle Parenting

Helping Peppa Sleep Through the Night! 😴 | Pig Changes, Big Feelings with Dr. Becky (Ep. 1) | Muddy Puddle Parenting


When Peppa suddenly has trouble sleeping at night, Mummy and Daddy Pig call on clinical psychologist and founder of Good Inside, Dr. Becky Kennedy, to help them understand what might be happening and how they might help her. With Dr. Becky’s expertise in helping families navigate big feelings, tricky transitions and changes of all kinds, together they come up with a plan to support Peppa and get her sleep back on track!

Written by Gretchen Hyzer and Dr. Becky Kennedy

➡️ Check Out More From Dr.Becky and get a free guide to navigating big feelings here: 

πŸ’¬ Share your parenting stories in the comments!
πŸ‘ Subscribe for more: bit.ly/3GZZjVC
πŸ“Ί Watch next: https://bit.ly/45hka0H

About Muddy Puddle Parenting 🍼
Muddy Puddle Parenting is your go-to place for playful, practical, and educational parenting. 

Inspired by the relatable family dynamics of Peppa Pig, we explore the ups, downs and joyful mess of raising little ones—through tantrums, firsts, and everything in between. Just like Peppa’s world, ours is full of giggles, curiosity, and a whole lot of love (and muddy boots).

Expect expert advice, real-life stories, and clever DIY hacks—all in short, snort-worthy videos made for modern parents. Let’s Jump In.

About Peppa Pig 🐽
Peppa is a cheeky, curious four-year-old pig who lives with Mummy Pig, Daddy Pig and her little brother George. Her world is full of imagination, family, and playful learning. Through everyday adventures, Peppa’s family reflects the joys and messiness of modern parenting, making it the perfect lens to explore real-life parenting topics.

Catch Peppa in More Places You Love! πŸ’–
🌐 Website: https://peppapig.com/en-us

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#drbecky #goodinside #parenting #ParentingTips #ToddlerLife #PeppaParenting #MuddyPuddleParenting #DIYParenting #RealTalkParents

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Dr. Becky Helps Peppa Pig Prepare for a PIG Change in New Social Media Content Series

Dr. Becky Helps Peppa Pig Prepare for a PIG Change in New Social Media Content Series

Dr Becky with Peppa Pig

24 Jun, 2025

Beloved Parenting Expert & Clinical Psychologist Joins Forces with PEPPA PIG in a Multi-Platform Partnership Launching Hasbro’s New Muddy Puddle Parenting Initiative

WHAT: Hasbro, a leading games, IP and toy company, has partnered with parenting expert and clinical psychologist Dr. Becky for a multi-platform content series that brings trusted insights directly to parents through the playful, family-first lens of PEPPA PIG.

This marks the official launch of Muddy Puddle Parenting, a brand-new parenting initiative from the PEPPA PIG brand. Designed as a go-to destination for playful, practical and educational content, the initiative debuts with content featuring Dr. Becky. View the first video on YouTube HERE.

The integrated collaboration spans multiple platforms, including:

  • A three-part video series on the Muddy Puddle Parenting YouTube channel, where Dr. Becky helps Mummy and Daddy Pig navigate big family changes
  • A new short-form series, Peppa Pig: Pep Talks, featuring fun, heartfelt conversations between Peppa and notable guests about family dynamics, big feelings and everyday challenges, with full content on YouTube and clips on Instagram and TikTok
  • A free, downloadable guide for parents on how to navigate "irrational" tantrums and ongoing parenting content crafted to meet families wherever they are

In the YouTube premiere series, Dr. Becky shares trusted guidance with Mummy and Daddy Pig on how to prepare older children—like Peppa and George—for the arrival of a new baby, and how to help the whole family adjust after baby Evie’s arrival. The three-part video series is filled with expert-backed strategies, relatable moments and practical tips to help parents foster strong sibling bonds, build emotional resilience and encourage healthy family dynamics.


“Welcoming a new baby is a big shift—especially for older siblings, who may feel like their whole world is changing. I loved partnering with PEPPA PIG to help normalize those feelings, so parents can stay connected through it all,” said Dr. Becky.

This comprehensive partnership brings a thoughtful, real-world parenting lens to the beloved animated series, offering meaningful resources for families navigating similar transitions. This content follows the excitement sparked by Mummy Pig’s viral pregnancy announcement earlier this year on Good Morning Britain and Not Gonna Lie…with Kylie Kelce, culminating in baby Evie’s arrival in May.

Inspired by the relatable family dynamics of PEPPA PIG, Muddy Puddle Parenting dives headfirst into the ups, downs and joyful mess of raising little ones—through tantrums, milestones and everything in between. Just like Peppa’s world, it’s filled with giggles, curiosity and a whole lot of love (and muddy boots).

With fresh storylines, new characters and heartwarming family-first moments set to air in the U.S. on linear TV starting this August, PEPPA PIG enters an exciting new era—one that connects more deeply with today’s parents and continues to delight young audiences around the world. 

For latest on PEPPA PIG, please visit YouTube, and find the brand on social media on Facebook, Instagram and TikTok.

# # #

About PEPPA PIG

PEPPA PIG is a British preschool animated television series that has been airing for 20 years across ten seasons in over 180 territories. The series follows Peppa Pig, a cheeky little piggy who lives with her family – younger brother George, baby sister Evie, Mummy Pig and Daddy Pig – as well as her diverse community of friends. Globally successful, the brand connects with consumers across every touchpoint, from TV to theme parks to retail. As a lifelong friend, PEPPA PIG encourages kids to jump in together and explore the world around them, while helping give kids the confidence to treat every first step as a new adventure, from the everyday to the epic. 

About Hasbro

Hasbro is a leading games, IP and toy company whose mission is to create joy and community through the magic of play. With over 164 years of expertise, Hasbro delivers groundbreaking play experiences and reaches over 500 million kids, families and fans around the world, through physical and digital games, video games, toys, licensed consumer products, location-based entertainment, film, TV and more.

Through its franchise-first approach, Hasbro unlocks value from both new and legacy IP, including MAGIC: THE GATHERING, DUNGEONS & DRAGONS, MONOPOLY, HASBRO GAMES, NERF, TRANSFORMERS, PLAY-DOH and PEPPA PIG, as well as premier partner brands. Powered by its portfolio of thousands of iconic marks and a diversified network of partners and subsidiary studios, Hasbro brings fans together wherever they are, from tabletop to screen.

For more than a decade, Hasbro has been consistently recognized for its corporate citizenship, including being named one of the 100 Best Corporate Citizens by 3BL Media, a 2025 JUST Capital Industry Leader, one of the 50 Most Community-Minded Companies in the U.S. by the Civic 50, and a Brand that Matters by Fast Company. For more information, visit https://corporate.hasbro.com or @Hasbro on LinkedIn.

About Good Inside

Good Inside is a groundbreaking parenting platform and global community founded by clinical psychologist Dr. Becky Kennedy. Based on the core belief that all parents and children are inherently good inside, the membership-based platform offers expert guidance, practical tools, and a supportive network to help parents become the sturdy leaders their kids need. With a #1 New York Times bestselling book, a chart-topping podcast, and a powerful presence on social media, Good Inside has become a trusted resource for millions of families around the world—empowering a generation of cycle-breakers to raise emotionally healthy, resilient kids. Visit https://www.goodinside.com/ to learn more.

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Thursday, April 13, 2023

Nickelodeon Latin America, Cartoon Network & Discovery Kids Partner for Semana Del Juguete 2023

Nickelodeon Latin America (LatinoamΓ©rica), along with Cartoon Network and Discovery Kids are once again joining together to present the fifth annual Semana Del Juguete (Toy Week), a initiative that invites children and adults to rediscover the important value of play and the bonds that people develop during childhood through toys. La Semana del Juguete 2023 will take place between Monday 10th and Sunday 16th April 2023.


From PRODU.COM:

Cartoon Network, Discovery Kids y Nickelodeon realizan en forma conjunta quinta ediciΓ³n de la Semana del Juguete

Llega la quinta ediciΓ³n de la Semana del Juguete, que se realiza de este lunes 10 al domingo 16. Es una campaΓ±a conjunta entre Cartoon Network, Discovery Kids y Nickelodeon y los principales actores de la industria del juguete con el objetivo de comunicar la importancia del uso de los juguetes en las infancias y del juego como medio de aprendizaje y de disfrute para niΓ±os y niΓ±as.

Desde sus inicios hasta la actualidad, esta iniciativa conjunta logrΓ³ cada aΓ±o estimular la demanda genuina hacia los juguetes apalancando la comunicaciΓ³n acerca de la necesidad de jugar para el desarrollo de las infancias. A partir de ello, la campaΓ±a logrΓ³ crear una nueva estacionalidad de ventas que revirtiΓ³ la tendencia negativa y resultΓ³ perdurable en aΓ±os sucesivos.

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CARTOON NETWORK, DISCOVERY KIDS Y NICKELODEON SE VUELVEN A UNIR EN LA “SEMANA DEL JUGUETE”

Se cumplen 5 aΓ±os desde la primera vez que las seΓ±ales se unieron para poner en valor el juego en las infancias. Esta nueva ediciΓ³n se llevarΓ‘ a cabo del 10 al 16 de abril y buscarΓ‘ generar conciencia sobre la importancia del juego como medio de aprendizaje y de disfrute para niΓ±os y niΓ±as.

Del 10 al 16 de abril llega la 5ta ediciΓ³n de #SemalaDelJuguete, una campaΓ±a en la que Cartoon Network, Discovery Kids y Nickelodeon unen sus fuerzas con el objetivo de comunicar la importancia del uso de los juguetes en las infancias.

Se trata de una alianza conjunta entre los principales actores de la industria del juguete y de la industria de los medios, que tiene como premisa generar conciencia sobre la importancia del juego como medio de aprendizaje y de disfrute para niΓ±os y niΓ±as.

Desde sus inicios hasta la actualidad, esta iniciativa conjunta logrΓ³ cada aΓ±o estimular la demanda genuina hacia los juguetes apalancando la comunicaciΓ³n en una verdad irrebatible: la necesidad de jugar para el desarrollo de las infancias. A partir de ello, la campaΓ±a logrΓ³ crear una nueva estacionalidad de ventas que revirtiΓ³ la tendencia negativa y resultΓ³ perdurable en aΓ±os sucesivos.

Es por eso que, del 10 al 16 de abril, Cartoon Network, Discovery Kids y Nickelodeon este aΓ±o vuelven a celebrar #LaSemanadelJuguete.

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Originally published: April 13, 2023.

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Sunday, December 04, 2022

One Team, One Dream! πŸ† ⚽️ | We Can Do it! | 2022 World Cup Special Song [4K] | Baby Shark Official

One Team, One Dream! πŸ† ⚽️ | We Can Do it! | 2022 World Cup Special Song [4K] | Baby Shark Official


One Team, One Dream! We can do it!

Join #1team1dreamchallenge with Pinkfong Baby Shark!
 
Lyrics:

I, I, I can do it.
Doo doo doo doo doo doo.

You, you, you can do it.
Doo doo doo doo doo doo.

We, we, we can do it.
Doo doo doo doo doo doo.

Go, go!
One team, one dream!

I, I, I can do it.
Doo doo doo doo doo doo.

You, you, you can do it.
Doo doo doo doo doo doo.

We, we, we can do it.
Doo doo doo doo doo doo.

Go, go!
One team, one dream!

One Team, One Dream! πŸ† ⚽️ | We Can Do it! | 2022 World Cup Special Song | Baby Shark Official


One Team, One Dream! We can do it!

Join #1team1dreamchallenge with Pinkfong Baby Shark! 
 
----
Lyrics:

I, I, I can do it.
Doo doo doo doo doo doo.

You, you, you can do it.
Doo doo doo doo doo doo.

We, we, we can do it.
Doo doo doo doo doo doo.

Go, go!
One team, one dream!

I, I, I can do it.
Doo doo doo doo doo doo.

You, you, you can do it.
Doo doo doo doo doo doo.

We, we, we can do it.
Doo doo doo doo doo doo.

Go, go!
One team, one dream!

πŸ† Go, Go! One Team, One Dream!⚽️ | We Can Do it! | Sports Songs Compilation | Pinkfong Baby Shark | Pinkfong Baby Shark - Kids' Songs & Stories


πŸŽ„ Happy Holidays everyone! πŸ€ΆπŸΌπŸŽ…πŸΌ 
Enjoy Fun & Educational Christmas Story & Songs for Kids from Pinkfong Baby Shark's Channel!

Go! One Team, One Dream!πŸ† ⚽️ 

Join #1team1dreamchallenge with Pinkfong Baby Shark! 
 
You're watching "One Team, One Dream!", an educational and interactive World Cup Special series prepared to you by Pinkfong!

⭐️Time Stamp⭐️

00:00:00 One Team, One Dream
00:02:40 Baby Shark Cheerleader
00:04:16 One Team, One Dream
00:06:48 Let’s Play Soccer!
00:08:52 Pinkfong's Sports Quiz
00:10:21 I Can Be a Super Athlete 
00:12:03 Sports ABCs
00:13:39 Let’s Go Swimming
00:14:55 Let’s Run a Race
00:16:14 Let’s Play Baseball
00:18:01 Cheer with Pinkfong
00:20:02 Family Workout
00:21:17 Bounce! Bounce! Bouncing Balls!
00:22:42 Lost Sports Bags
00:24:43 Go for Your Dreams
00:26:34 Baby Shar (Lego version)
00:28:08 3D Baby Shark
00:29:35 8-Bit Baby Shark
00:31:03 Baby Shark More and More

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Originally published: November 21, 2022.

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Friday, August 26, 2022

Horrid Henry Collaborates with Madlug

Horrid Henry Collaborates with Madlug


Novel Entertainment is teaming up with social enterprise Madlug to support the company’s mission to raise awareness of the value and worth of care experienced children, while helping them make their way in dignity.

Under the collaboration, Novel Entertainment has donated its Horrid Henry brand to enable Madlug to create a backpack featuring the popular children’s entertainment property.

Launched on on Thursday 21st July and priced at £29.99, the Madlug x Horrid Henry backpack is available in red and blue. As part of Madlug’s ‘buy one, give one’ initiative, for every Horrid Henry backpack purchased, a care experienced child will receive their own pack-away travel bag.

The Horrid Henry x Madlug backpack logo was specially designed to incorporate Madlug’s brand by House of Fandango’s Lucy Freeth, and will be available to buy exclusively from Madlug.com. The launch is being supported by a promotional and social media campaign.

As well as supporting Madlug’s aim to empower care experienced young people by providing them with job training and entrepreneurial opportunities, this initiative aligns with Novel’s wider social impact programme.  Last year saw the release of Horrid Henry and the Groovy Grandma, a conversation about loss, which was donated to GOSH’s Power of Play Platform.  Alongside inclusivity consultant George O’Shaughnessy, Madlug, and the Foundling Museum, Novel Entertainment are now working on a second film, which will be a conversation about love.

Novel Entertainment’s co-founder and creative director, Lucinda Whiteley, said: “As part of our ongoing efforts to bring Horrid Henry into the area of social impact and make a difference with the brand, it’s a privilege to support and be part of Madlug’s hugely worthwhile mission. Our aim is to continue this collaboration with Madlug in the long-term and to support the enterprise as they make sure every child in care knows they are incredible and feel valued.”

Dave Linton, Founder at Madlug, added: “There’s over 100,000 children in care in the UK and Ireland and one child enters the care system every 15 minutes, most having their belongings moved in black bin bags or plastic shopping bags. This is the first time we’ve collaborated with a company to use their IP to raise funds for the Madlug movement, and we’re delighted to have Novel Entertainment’s support as we give Horrid Henry fans the chance to give dignity to children in care. Because no child should be carrying their life in a bin bag.”

To find out more information about Madlug and to purchase a Horrid Henry backpack visit https://www.madlug.com/

Fans can check out Horrid Henry online for more horridness!: nicktoons.co.uk/henry | horridhenry.me | YouTube | Twitter | Facebook.


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Tuesday, July 05, 2022

Peppa Pig Making Waves With Cleaner Seas Project and Major New Initiative to Mark World Oceans Day

This summer, Hasbro’s Peppa Pig is making waves with a major retail and brand marketing initiative to mark United Nations World Oceans Day, which launched on 8 June. The initiative brings together high-profile ecological, educational and retail partners – including Cleaner Seas Project, Twinkl and George at Asda – to help encourage young families to learn all about our oceans and what they can do to help protect them for future generations.


Educational publisher Twinkl has created free Peppa Pig educational activities and resources to help raise awareness throughout primary schools, early years providers and families at home about the little steps people can take to make a big difference to our seas.

Tackling the issue from the shore itself, Cleaner Seas Project has started its mission to complete a total of 11 beach and river cleans, with schools invited to join events across the UK throughout June.

Retail partner George at Asda is building on the success of last year’s Plant with Peppa environmental education initiative with an exclusive range of clothing and homeware featuring ocean-themed designs sourced with more sustainable materials such as Better Cotton and in some products up to 83% recycled materials. The collection is now available in 435 UK Asda stores and displayed alongside dedicated World Oceans Day POS featuring key product and a QR code directing consumers to the Twinkl resources. Utilising its extensive store footprint, George at Asda’s World Oceans Day range includes boys’ and girls’ clothing, footwear and accessories, with prices starting from £4.50.

Cat O’Brien, Retail Director Europe and Asia at Hasbro, says: “We are thrilled to be working with George again on this Peppa Pig World Oceans Day campaign. At Hasbro, everything we do is centered in our purpose: making the world a better place for all children, fans, and families. In October 2021, we launched our first Peppa Pig purpose-driven campaign all about educating young families around the importance of helping our planet by planting trees. We are excited to embark on the next campaign, which aims to help children learn more about our oceans and what we can do to help reduce litter reaching our shores.”

Supporting the campaign and boosting awareness of the initiative amongst families is celebrity ambassador and mum of three, Vogue Williams, who took to the shore of the River Thames armed with a host of young litter pickers from a local nursery to undertake the brand’s very first Peppa Pig shore clean-up under the guidance of Cleaner Seas Project. Vogue also took part in a media press junket and photoshoot to help spread the word of the initiative across national media on World Oceans Day to motivate young families to get involved.

Avril Greenaway, CMO, Cleaner Seas Project, adds: “It’s no secret that Peppa Pig and her friends are heroes to preschoolers across the UK, so we were absolutely thrilled to work with her and Twinkl to provide guidance on the eco-educational activities and resources as well as carry out the all-important beach and river cleans for this campaign. Our goal is to drive positive change, no matter how big or small, so by working collaboratively with Peppa and Twinkl to help kids take their first steps towards being more environmentally aware has been fantastic. We think this collaboration will be hugely successful and, partnered with Twinkl’s wealth of resources, we think it will provide families with a simple and fun way to get involved to support the cause.”

Jade Snart, Sustainability and Compliance Expert at George, says: “We are very proud to have partnered with Peppa Pig again, this time to help celebrate World Oceans Day, raising awareness of cleaner oceans and a more sustainable planet. A number of the products within the George range have a sustainable element to them as here at George we’re committed to doing the right thing by our customers and the planet.”


Source: Licensing.biz; Lead image: PreschoolNews.net.

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Tuesday, November 16, 2021

Great Ormond Street Hospital’s Play Team Release Brand New Resources Starring Horrid Henry To Support Families

Great Ormond Street Hospital’s Play Team Release Brand New Resources Starring Horrid Henry To Support Families

The Charity’s digital Power of Play Hub is packed full of free inspiring ideas and fun activities to bring the incredible power of play to children and families across the UK.


London - 15 November 2021 - This November, GOSH Charity is adding extra resources to its Power of Play offering, including a brand new and exclusive short film from Novel Entertainment titled Horrid Henry and the Groovy Grandma.

The film was written by Novel Entertainment’s Co-Founder and Creative Director Lucinda Whiteley and directed by Gary Andrews, with music by Lester Barnes. George O'Shaughnessy, Oxford-based therapeutic arts and well-being facilitator, and Alex Bowie, socially engaged artist and School Programme Manager at Dulwich Picture Gallery consulted on the project.

More than a third of parents (37%) believe spending more time at home during the pandemic has helped them bond more with their children and feel closer as a family. However, almost a quarter of parents say their child worries about making friends (23%) and has struggled to maintain relationships with extended family with whom they have not been able to spend as much time over the course of the pandemic (23%). In addition, one in five parents (19%) report their child is currently worried about the ongoing COVID-19 pandemic, which equates to roughly 1.1million children in Great Britain.

To understand the current impact of the pandemic on children, Great Ormond Street Hospital Children’s Charity (GOSH Charity) and YouGov polled 1017 British parents of children aged 18 and under across Great Britain, the research also reveals that 23 per cent of parents agree that their child’s confidence has been reduced by restrictions on where they could go and what they could do as a family during earlier lockdowns.

An effective way to build children’s confidence is through play. Play is led by the child and provides space in which they can freely choose how to be creative and to enjoy themselves. It also opens up opportunities to explore risk in a safe setting that helps build skills that are vital now and in the future. More than a third (37%) of parents agreed that a lack of time to play with family and friends during the pandemic has had a negative impact on their child.

During the pandemic many choices for children have been taken away for their safety and the safety of those around them, and the space and time to play has never been more important to protect. Play is a valuable way to boost children’s wellbeing, another is keeping in touch with loved ones and many families have turned to digital technology to help them maintain relationships with more distant family members and friends during the pandemic.

But for parents of younger children, struggles to build these important bonds are of particular concern, with almost a third (31% vs. 23% of all parents) of parents to children aged four and under indicating that challenges with maintaining relationships with family members they don’t see as much has been one of the top negative impacts of the pandemic on their child.

GOSH Charity is releasing the research as part of a campaign to share the “Power of Play” with families across the country, as “play” can help build children’s confidence and resilience to tackle day-to-day worries, such as concerns over making friends and missing loved ones, overcoming worries and anxieties, as well as helping families to bond and have fun together.

The Charity’s digital Power of Play Hub is packed full of free inspiring ideas and fun activities to bring the incredible power of play to children and families across the UK. This November, GOSH Charity is adding extra resources to its Power of Play offering, including a brand new and exclusive short film from Novel Entertainment titled Horrid Henry and the Groovy Grandma. The film was written by Novel Entertainment’s Co-Founder and Creative Director Lucinda Whiteley and directed by Gary Andrews, with music by Lester Barnes. George O'Shaughnessy, Oxford-based therapeutic arts and well-being facilitator, and Alex Bowie, socially engaged artist and School Programme Manager at Dulwich Picture Gallery consulted on the project.


When Henry finds his Mum looking through her memory box, it leads to a conversation which not only helps them to express and understand their feelings about the loss of Henry’s grandmother but also to explore the power of play as a way of being together. Henry and his mum use a memory box, a technique GOSH’s play team use with patients and their siblings at the hospital to help children deal with loss.

Of the parents polled in the YouGov research, 1 in 10 (10%) parents of children aged between 5 – 11 say their child worries more about the death of older family members as one of the top negative impacts of the pandemic, which equates to roughly 560,000 children in Great Britain. GOSH Charity hopes this animation along with its other resources will support children affected by or worried about the loss of a loved one.

The Charity’s Power of Play resources are supported by Matt Lucas and Olivia Colman and have been specially created to share the expertise of Great Ormond Street Hospital (GOSH)’s play specialists, who use play techniques to support seriously ill children at GOSH to deal with worries including isolation, loss, and anxiety.

Another new addition to the Power of Play Hub is an audio story from CBeebies stars JoJo & Gran Gran. They join stories, audiobooks and resources including Peter Pan, Alice in Wonderland, and The Beano’s Dennis and Gnasher.

Danielle McCrossan, mum to five-year-old Jake who was diagnosed with a cancerous brain tumour in January 2020, agrees that missing out on time with friends has had an impact on her son. Jake spent time in isolation at Great Ormond Street Hospital (GOSH) and at home recovering from his treatment. Danielle says “I know he misses playing with children his own age. Through our experience of working with the play team at GOSH, I now realise and appreciate the vital role play can have during difficult experiences, like being in hospital, or being stuck at home in lockdown,” says Danielle. “Even though it can be a dark time, play offers you some light, allows the child to express themselves and gives them the opportunity to be a child.”   

Mandy Bryon, Consultant Clinical Psychologist and Joint Specialty Lead for Psychological and Mental Health Services at Great Ormond Street Hospital says “Children are often resilient by their nature, and this is something we see time and time again at GOSH where we support children to adapt to medical treatments, operations and hospital stays. Our expert play team at GOSH, funded by GOSH Charity, are such an important part of creating an environment to build and maintain our patients’ resilience and sense of fun.

“The country’s children have faced many different challenges over the course of the pandemic, and we think it is important to share the expertise of our amazing play team with families across the UK to help make their day-to-day lives a little easier.”

Sian Spencer-Little, Deputy Head of Play at Great Ormond Street Hospital added “It is really positive to see many families have been able to bond more through additional time spent together, but we also recognise that many families had periods of separation as well and needed to explore different ways they were able to stay in touch. We know from our work at GOSH that play is such a powerful way to create connections, it really is a ‘superpower’ that helps children and young people cope with the changing world around them.

“Many children will have spent less time with loved ones due to important social distancing measures that help keep us all safe, and our Power of Play digital hub has a fantastic set of resources to help them make sense of this and other day-to-day worries. For children who are feeling less confident or unsure of themselves, or worried about whether Covid-19 or another illness might make someone they love poorly, I’d really encourage parents to explore and access our resources which include everything from creating memory boxes, to using glove puppets to explore building friendships, these really can make a difference.” 

You can find expert tips and resources on the Power of Play hub – a learning and entertainment platform packed full of original stories, animations, ideas, and advice. Explore gosh.org/play  

All figures, unless otherwise stated, are from YouGov Plc.  Total sample size was 4,367 adults, of which 1,017 were parents of children aged 18 and under. Fieldwork was undertaken between 29th October - 1st November 2021.  The survey was carried out online. The figures have been weighted and are representative of all GB adults (aged 18+).

About Great Ormond Street Hospital and Great Ormond Street Hospital Children’s Charity
Great Ormond Street Hospital is one of the world’s leading children’s hospitals with the broadest range of dedicated, children’s healthcare specialists under one roof in the UK. The hospital’s pioneering research and treatment gives hope to children from across the UK with the rarest, most complex and often life-threatening conditions. Our patients and families are central to everything we do – from the moment they come through the door and for as long as they need us.  

Great Ormond Street Hospital Children’s Charity needs to raise money to support the hospital to give seriously ill children, the best chance for life. The charity funds research into pioneering new treatments for children, provides the most up to date medical equipment, funds support services for children and their families and supports the essential rebuilding and refurbishment of the hospital. You can help us to provide world class care for our patients and families.

About Novel Entertainment
Novel Entertainment was founded in 2001 by Mike Watts and Lucinda Whiteley. The company specialises in the creation and development of successful children’s character brands across a wide array of media. Novel’s core programming includes Horrid Henry, Cinemaniacs, Fimbles, Rockit’s Pocket and The Roly Mo Show. Novel have produced more than 850 programmes for television and radio and their expertise extends into brand licensing and merchandising, computer games, interactive online content, music, theatre and film.

About Horrid Henry
Horrid Henry is a major multi-media brand. The TV show rapidly became CITV’s most popular series and is now NickToon’s and Nickelodeon UK’s most popular show. The series is broadcast in over 150 territories outside the UK and in 2011, Novel co-produced a live action feature film of Horrid Henry; the first ever British kids’ movie to be filmed in 3D. There is an active licensing and merchandising programme in place and the property has also successfully been adapted for online and for computer games. The live stage show, Horrid Henry - Live and Horrid, ran for 285 performances in London’s West End and across the UK and the character’s official YouTube channel has attracted more than 1.49 billion views.

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Original source: The Fan Carpet.

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Saturday, November 13, 2021

Nickelodeon India Launches #NoStressExpress Campaign for Children's Day

A special programming lineup is planned on 13 and 14 November.


Mumbai: Kids are gearing up for offline learning after a hiatus of more than a year. Through this period of staying away from school and friends’ kids have seldom found a platform to express themselves. Keeping this in mind, this Children’s Day, Nickelodeon – India’s leading kids’ entertainment franchise – is all set to inspire kids to express themselves, unfiltered, through a fun and empowering campaign #NoStressExpress.

Speaking about the campaign Sonali Bhattacharya, Head – Marketing, Kids Cluster, Viacom18, said, “At Nickelodeon, each of our initiatives has kids and their interests at its core. The last year and a half have had kids face social isolation as they were staying away from physical school and their friends. We believe that kids have a lot to say, and their views are very unique. Giving them a platform to express their views freely is what we aim to do with our Children’s Day campaign that will have kids express all that they feel without any filter.”

The campaign is being brought to life through various engaging and interactive experiences that will ask kids to own their day and speak their hearts and mind out – Be it expressing their love for noodles, views on homework or their dislike for a vegetable, nothing is off limits.  As part of this initiative, Nick through its super star Nicktoons – Chikoo & BuntyHappy & PinakiPaw Patrol, and others has called for kids to candidly speak their heart out in a 10-second video and upload it on nickindia.com, standing a chance to feature on Nick.

In addition to this, special Children’s Day programming stunts are also planned on 13th & 14th November on the franchise channels to entertain kids. Not only is the channel taking kids on a stress-free ride through an express-a-thon, but kids can also express their love for their favorite Nicktoons with 99Pancakes limited edition combos! The specially curated combos will be available on Zomato, Swiggy, dine-in orders and takeaways. The campaign and its message are being further amplified by mommy networks and influencers who will call for kids to join the express-a-thon with their favorite Nicktoons. This will also be supported with lot of fun mall activations and meet & greets with Nicktoons across the country.

SoCheers conceptualized and executed Nickelodeon's #NoStressExpres campaign, which encourages children to freely speak their mind, by showcasing different toons expressing what they want through different smart posts and content pegs.

With campaigns like Nick Be the Boss, #KhulKeBolo and Bacchon Jaisi Baatein amongst others, Nickelodeon has always celebrated the spirit of kids on Children’s Day. This time too, Nickelodeon along with its army of Nicktoons is all set to encourage kids to express themselves.



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Friday, August 13, 2021

abercrombie kids Renews 'Kind Crew' Digital Series for Second Season

abercrombie kids Renews Kind Crew Digital Series for Second Season

Season 2 of the popular digital series will discuss anxiety about going back to school and more, available now on Nickelodeon’s YouTube channel


NEW ALBANY, Ohio, Aug. 12, 2021 -- abercrombie kids, a brand in the Abercrombie & Fitch Co. (NYSE: ANF) portfolio, has renewed its popular Kind Crew digital series for a second season, which is available now exclusively on Nickelodeon’s YouTube channel. The series continues to help inspire young people to make the world a more compassionate, understanding and kind place. It will feature a new cast of four phenomenal kids as well as special guests who can speak to important topics at hand – such as returning to school, how to leverage your uniqueness as your “superpower” and more.

Created in partnership with Nickelodeon and produced by Velocity, ViacomCBS’s branded content studio, the second season of the Kind Crew builds on its popular first season, which encouraged healthy conversations on topics such as addressing racism and the importance of voting. This year’s season aims to continue to support kids and empower them to discuss their feelings during times of change.

“We’re so proud to bring the Kind Crew back for a second season, and to continue to provide a space for kids and their families to discuss topics that impact kids’ daily lives,” said Carey Krug, SVP of Marketing at Abercrombie & Fitch. “We have all had to learn how to navigate this new ‘normal,’ which for kids, means returning to school while feeling a mix of joy and anxiety, particularly for those who were not physically in school last year. We hope the second season of the Kind Crew inspires kids to both share their feelings and support one another as we head back to school this year.”

In addition to appearing on the YouTube series, throughout the season, the new Kind Crew cast will engage with fellow kids via social media posts on their own channels and the abercrombie kids’ brand accounts. This year’s Kind Crew cast is made up of four kids who are nothing short of awesome: Keedron Bryant (@keedronbryant), Ava Clarke (@theavaclarke), Merrick Hanna (@merrickhanna) and Pressley Hosbach (@pressleyhosbach). Merrick previously appeared on Nickelodeon's Lip Sync Battle Shorties.

To meet the new Kind Crew cast and hear what they have to say about going back to school plus their own superpowers, watch the first two episodes of season 2 on Nickelodeon’s Youtube channel. And to keep up with all the kindness, make sure to follow abercrombie kids’ on Instagram at @abercrombiekids.

Get Ready to Go Back to School ✏️ w/ guest Hayley LeBlanc! | abercrombie's Kind Crew (Season 2) | Nickelodeon


#AD How are you feeling about going back to school this year? Excited? Confused? Both? Well you're not alone! Join abercrombie's Kind Crew and special guest Hayley LeBlanc to work through all of these feelings so you can feel confident going back into the school year! #abercrombiekindcrew

ABOUT ABERCROMBIE KIDS
A global specialty retailer of quality, comfortable, made-to-play favorites, abercrombie kids sees the world through kids’ eyes, where play is life and every day is an opportunity to be anything and better everything. 

abercrombie kids is a brand in the Abercrombie & Fitch Co. (NYSE: ANF) portfolio and is sold through more than 230 stores worldwide (includes Abercrombie & Fitch) and www.abercrombiekids.com globally.

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Originally published: August 13, 2021.

H/T: ForexTV.com.

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Friday, July 02, 2021

Friday, May 14, 2021

Fan First Friday: Power Rangers Livestream | Hasbro Pulse

Fan First Friday: Power Rangers Livestream | Hasbro Pulse


For more on Power Rangers, please visit www.powerrangers.com and follow Power Rangers on YouTube, Facebook, Twitter and Instagram.

More Nick: 'Power Rangers Dino Fury' Season 2 Announced!

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Sunday, April 11, 2021

Hasbro Pulse Fan Fest Unveils New 'Power Rangers' Lightning Collection Figures, Gold Ranger and 'Power Month' Initiative

Four new limited-edition Power Rangers action figures are revealed for the Lightning Collection, including Rocky DeSantos and Aisha Campbell.




Four new Power Rangers action figures have been revealed by Hasbro as part of the limited Lightning Collection. The popular toy and TV franchise, which began in the early 1990s with Mighty Morphin Power Rangers, has continued to be one of the most beloved brands among both young fans and seasoned collectors. The latest entry in the TV series, Power Rangers Dino Fury, began airing on Nickelodeon in February.

Over the years, many different actors and characters have stepped into the iconic, brightly colored Power Ranger suits to do battle with the forces of evil. The colors, abilities, and designs of the suits themselves have constantly changed, and that evolution is undeniably part of the franchise’s long-lasting appeal. Beyond the toy store and the TV screen, Power Rangers has also made its mark in the worlds of comics, books, video games, and feature films.

Hasbro unveiled their new series of limited-edition Power Rangers action figures during the toy company's brand-new collector-focused event, Hasbro Pulse Fan Fest on April 9. The range includes four classic Rangers. The Lightning Collection includes variants of Rocky DeSantos’ Red Ranger, Aisha Campbell’s Yellow Ranger, Adam Park’s Black Ranger, and Billy Cranston’s Blue Ranger, each with a sleek metallic design and a number of accessories. There will also be a Mighty Morphin Tyrannosaurus Sentry (from BOOM! Studios Mighty Morphin Power Rangers Comic) Target exclusive figure. The figures are available for preorder on Hasbro Pulse from today (April 9). Each figure retails for $24.99. The Red Sentry will be available to order later today via Target. The Lightning Collection releases on October 1. See the figures below, courtesy of ScreenRant and Tokunation.

Power Rangers Lightning Collection Red Ranger Figure

Power Rangers Lightning Collection Black Ranger Figure

Power Rangers Lightning Collection Black Ranger Figure

Power Rangers Lightning Collection Blue Ranger Figure

Power Rangers Lightning Collection Blue Ranger Figure

Power Rangers Lightning Collection Yellow Ranger Figure

Power Rangers Lightning Collection Yellow Ranger Figure

Mighty Morphin Tyrannosaurus Sentry Figure

Mighty Morphin Tyrannosaurus Sentry Figure

During their inaugural Hasbro Pulse Fan Fest, Hasbro also revealed Aiyon the Gold Ranger, the latest ranger to join the Power Rangers Dino Fury team! Aiyon will be played by actor Jordon Fite.

Hasbro also declared that August 2021 will be Power Month! This will be a month-long event where retailers will be creating different capsules of merchandise such as GameStop doing a Pink Capsule and Walmart doing a Retro Capsule.

You can watch the entire Hasbro Pulse Fan Fest event below with the Power Rangers section happening at about 1:27:40:


With Power Rangers Dino Fury delivering the franchise’s 28th TV season, new comic series from BOOM! Studios and a Power Rangers shared universe on the way, the franchise shows no signs of slowing down anytime soon. The longevity of Power Rangers has spawned a generation of adult fans who grew up with the original series, in addition to the young viewers currently discovering Haim Saban’s world for the first time. The Lightning Collection figures harken back to the franchise’s earlier days, taking inspiration from some of the most beloved versions of the Red, Blue, Yellow and Black Rangers.

Though the 2017 Power Rangers film failed to kickstart a new theatrical run for the franchise, there have been rumors of new feature film projects on the horizon. A 2020 report claimed that Bryan Edward Hill had been brought on to write a new live-action reboot, which would see a new cast supplant that of the 2017 movie. Other rumors suggest the new film could involve time travel as a way of paying homage to the franchise’s 1990s origins.

The Power Rangers Lightning Collection figures are now available to preorder, and officially release on October 1, retailing at $24.99 apiece.

For more on Power Rangers, please visit www.powerrangers.com and follow Power Rangers on YouTube, YouTube KidsFacebook, Twitter and Instagram.

More Nick: 'Power Rangers Dino Fury' Season 2 Announced!

Originally published: Sunday, April 11, 2021.

Additional source: GeekTyrant.

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