Tuesday, September 13, 2011

Nickelodeon's 2011 Image Campaign Videos

Below are three high quality streaming videos of Nickelodeon's 2011 image campaign, which were made by New York-based creative studio "Trollbäck + Company", who also designed Nickelodeon's 2009 on-air look to go with Nickelodeon's brand new logo, which was launched at the same time as Nickelodeon's brand new logo in 2009.

Each video below of Nickelodeon's 2011 image campaign features Nickelodeon stars from Nickelodeon's current live action and animated programming, including the casts of the Nickelodeon shows Big Time Rush, iCarly, The Fairly OddParents, T.U.F.F. Puppy, Victorious, The Penguins of Madagascar, Planet Sheen, Kung Fu Panda: Legends of Awesomeness, Supah Ninjas, SpongeBob SquarePants, Fanboy and Chum Chum, Bucket & Skinner's Epic Adventures, and True Jackson, VP.
Nickelodeon Montage 2011

Client: Nickelodeon
Director: Joe Wright
Co-Director: Anna Minkkinen

Nickelodeon recently had us create this image campaign that features both their talent from live-action shows and animated characters. In order to connect both worlds, we created an abstract environment using rear and frontal projections on a stage and shot the talent live, using CG sparingly.




The music used in the above video of Nickelodeon's 2011 image campaign was created by sound designers Sacred Noise.

The video below looks like it's Nickelodeon Internationals version of Nickelodeon's 2011 image campaign, as it has a 'Nickelodeon' logo at the end, instead of a 'Nick' logo, which Nickelodeon USA uses:



Below is a streaming video of one of Nickelodeon USA's trailers from 2011 called "Are You Ready", which is based on and features footage from Nickelodeon's 2011 Image Campaign, which was created and devised by New York-based creative studio "Trollbäck + Company".

The video below of Nickelodeon USA's "Are You Ready" promo from 2011 features Nickelodeon stars from Nickelodeon's current live action and animated programming, including the casts of the Nickelodeon shows Big Time Rush, iCarly (including Gibby (Noah Munck)), T.U.F.F. Puppy, Victorious, The Penguins of Madagascar, Planet Sheen, Kung Fu Panda: Legends of Awesomeness, SpongeBob SquarePants, Fanboy and Chum Chum, Bucket & Skinner's Epic Adventures, Teenage Mutant Ninja Turtles, The Troop, Power Rangers Samurai, and True Jackson, VP.



The music and song used in the above video of Nickelodeon USA's "Are You Ready" trailer from 2011 is called "Fly High" by the band "The DNC".

Nickelodeon UK's "Supah Ninjas" Character Profiles On-Air Promotions

Below are three high quality streaming videos of Nickelodeon UK's "Supah Ninjas character spot" trailers to advertise the sneak peek preview and premiere of Nickelodeon UK and Ireland's brand new live action show, "Supah Ninjas". Each video profiles one of the three main characters from "Supah Ninjas" - Mike Fukunaga (played by Ryan Potter), Owen Reynolds (played by Carlos Knight), and Amanda McKay (played by Gracie Dzienny). The character descriptions for each of the three main cast members of "Supah Ninjas" under each character spot promo video are from the "Supah Ninjas" character page on Nickelodeon UK's official "Supah Ninjas" website.

Supah Ninjas - Mike from Urban Birds Creative on Vimeo.

Character spot for UK launch. He's the 'leader.' Not quite Splinter, but inspirational all the same.


Mike

Mike Fukanaga is quiet and a little shy, having never quite realised his potential. But his world is turned upside down when he discovers a secret underground dojo, where a hologram of his Grandpa awaits to train him in the ways of the Ninja. Mike discovers he is the latest in a long family line of Ninjas, and ultimately learns about leadership, friendship, and romance while saving Empire City from villains.

Supah Ninjas - Owen from Urban Birds Creative on Vimeo.

Character spot for UK launch. Michelangelo meets Donatello (if he were a turtle).


Owen

Owen Reynolds is Mike's best friend and sidekick since the third grade. Whether duking it out with a bully in the cafeteria or fighting side-by-side against a mega-villain, Owen is there for Mike. He may be the class clown, but don't write Owen off just as a comedian - this Supah Ninja has a few tricks up his sleeves.

Supah Ninjas - Amanda from Urban Birds Creative on Vimeo.

Character spot for UK launch. April, we suppose, if we're to keep with the theme of Ninja Turtle references, though this one's a bit of a stretch.


Amanda

Amanda Mckay has it all. She's smart, athletic, and popular. But underneath, she's a girl who wants adventure, and is not afraid of a good fight. With nerves of steel and a solid roundhouse kick, Amanda is out to prove that looks can be deceiving and this is one cheerleader you don't wanna mess with.