Wednesday, November 06, 2019

Bill Fagerbakke to Receive Animation Hall of Fame Game-Changers Award for His Work on 'SpongeBob' at the 2019 World Animation & VFX Summit

Animation Magazine has announced the sponge-tastic news that actor and voice actor Bill Fagerbakke, who voices superstar sea star saviour Patrick Star on SpongeBob SquarePants, will be awarded an Animation Hall of Fame Game-Changers award for his work on Nickelodeon's hit animated series at the 2019 World Animation & VFX Summit!

Update (11/6) - Bill was presented with his award by Kelley Gardner, Executive of Current Series, Nickelodeon! Nickelodeon also sponsored a cocktail reception at the event, and guests were treated to SpongeBob cookies.

Joining Fagerbakke being honored with Animation Hall of Fame Game-Changers awards at the 7th Annual World Animation & VFX Summit will be Adina Pitt, who previously served as Vice President (VP) of acquisitions for Nickelodeon and MTVN Kids and Family Group, and has, throughout her career, worked on Nickelodeon, Nick at Nite, TV Land, Nicktoons Network, Noggin, The N, Nick Jr., TNN and Spike TV, and Mike Young (Rob Dyrdek’s Wild Grinders)!

The honorees will receive their awards at the World Animation & VFX Summit Opening Night Party on Sunday, Nov. 3. Congrats Bill, Adina and Mike!

In addition to being honored, Fagerbakke, Pitt and Young will also be participating as panelists and speakers during the high-profile event, which will feature panels, discussions and networking with a global array of high-level animation and visual effects professionals, who are changing the animation, VFX, distribution and financing landscape all over the world. The 2019 edition will also showcase panels on the making of some of the year’s top animated features, such as Abominable, Frozen 2, How to Train Your Dragon 3, I Lost My Body, Klaus, The Missing Link, Toy Story 4 and other award season contenders. It will also offer informative sessions on some of this year’s animated shorts awards contenders, recent developments in virtual reality technologies, the changing face of the VFX industry, regional spotlights on European and Chinese co-producers and innovators, as well as new developments and opportunities for animation professionals in the booming streaming and media landscape.

Bill Fagerbakke [Representing Nickelodeons’ SpongeBob SquarePants team] voices Patrick Star, SpongeBob’s best friend, in Nickelodeon’s iconic hit series SpongeBob SquarePants. Fagerbakke is best known for his portrayal of Dauber in long-running comedy series Coach and can currently be seen in on Netflix’s acclaimed mini-series, Unbelievable. Other recent credits include Showtime’s I’m Dying Up Here and How I Met Your Mother. Additionally, Fagerbakke had recurring roles on Heroes and Oz. In 2011, he appeared in the Oscar-winning film The Artist. Other credits include Funny Farm, Loose Cannons, The Secret of My Success, The Baby Makers and Halloween 2. His distinctive voice has also been heard in Disney’s animated feature film The Hunchback of Notre Dame, and as a regular on animated series Dorothy and the Wizard of Oz, as well as All Hail King Julien, Transformers, Handy Manny, Dumb and Dumber, Gargoyles, and many others. He currently resides in Topanga, Calif., with his two daughters.

Adina Pitt is VP of content acquisitions and co-productions for Cartoon Network and Boomerang. She is responsible for identifying, negotiating and acquiring pre-produced series, specials, movies and short-form product that fit the network brands for exposure on all platforms. She is also the liaison with international Cartoon Network and Boomerang channels to coordinate global acquisition contracts, and she represents the U.S. networks at all major programming markets. Previously, Pitt was VP of acquisitions for Nickelodeon and MTVN Kids and Family Group. Throughout her career, Pitt has worked on Nickelodeon, Nick at Nite, TV Land, Nicktoons Network, Noggin, The N, Nick Jr., TNN and Spike TV. She also worked in film programming acquisitions at HBO.

Mike Young is the co-founder and partner of Splash Entertainment (originally Mike Young Productions) and Kabillion. His first venture into animation came in 1980 when his children’s books based on a crime fighting Teddy bear, SuperTed, became a hit TV series worldwide. Young has produced hundreds of hours of animated movies and TV series including the recent films All I Want for Christmas Is You and Lionsgate’s Norm of the North. Young has won numerous accolades for his shows including multiple BAFTA and Emmy Awards. Among his numerous TV and movie credits are: Jakers: The Adventures of Piggley Winks, Pet Alien, ToddWorld, Clifford’s Really Big Movie, Sabrina: Secrets of a Teenage Witch, Strawberry Shortcake, Care Bears: Welcome to Care-a-Lot, Dive Olly Dive!, Rob Dyrdek’s Wild Grinders, Cosmic Quantum Ray, Chloe’s Closet, Growing Up Creepie, Bratz and He-Man and the Masters of the Universe: The Beginning.

“We are witnessing a huge growth period in all the different sectors of animation and visual effects all over the world, and we are delighted to celebrate the seventh edition of our World Animation & VFX Summit with such a supremely talented group of visionaries and artists,” says Jean Thoren, Animation Magazine’s publisher and founder of the event. “Our six distinguished Hall of Fame Game Changer Honorees this year — Jill Culton, Sergio Pablos, Adina Pitt, Marlon West, Mike Young and the team behind Nickelodeon’s SpongeBob SquarePants — have brought so much artistry and creative vision to our world. This year’s honorees have worked hard and led teams of artists in their quest to share unique and inspiring stories. We are thrilled to acknowledge their achievements at the Summit this year and thank them for raising our industry to such great heights.”

For more information about World Animation & VFX Summit, including a full list of Animation Hall of Fame Game-Changers award recipients, visit

SpongeBob SquarePants, which was recently greenlit for a 13th season, has reigned as the number-one kids’ animated series on TV for the last 17 years, while generating a universe of beloved characters, pop culture catchphrases and memes, theatrical releases, consumer products, a Tony award-winning Broadway musical which is now touring North America and a global fan base. SpongeBob SquarePants is seen in more than 208 countries and territories, translated in 55+ languages, and averages more than 100 million total viewers every quarter. SpongeBob SquarePants is created by Stephen Hillenburg and produced by Nickelodeon in Burbank, Calif.

Nickelodeon's is currently in the midst of the network's "Best Year Ever", a year-long global celebration of one of the most iconic TV series and characters ever created. The “Best Year Ever” launched with the premiere of “SpongeBob’s Big Birthday Blowout,” an original mixed live-action and animated special earlier this summer, and leads up to the Paramount Pictures and Nickelodeon Movies theatrical, The SpongeBob Movie: It's a Wonderful Sponge, coming May 2020.

More Nick: Brian Robbins Reveals More Details About 'SpongeBob' Spin-Off 'Kamp Koral'!

Originally published: Tuesday, October 8, 2019 at 20:57 BST.
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There's a New Host in the Thinking Chair of 'Blue's Clues & You!' | Cheddar

There's a New Host in the Thinking Chair of 'Blue's Clues & You!'

A clue! A clue! Nickelodeon has rebooted its original preschool series Blue's Clues. The upcoming series Blue's Clues & You! has a new host -- Josh Dela Cruz. The actor joins Cheddar to talk about the production behind the new children's TV series.

Don’t miss the premiere November 11th on Nickelodeon and be sure to watch more Blue’s Clues & You! videos on the YouTube Kids App! Skidoo over to the following link for all the PAWsome details!:

More Nick: Nick Jr. Live! "Move To The Music" U.S. Theatrical Tour Dates!
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"Never Enough" From 'The Greatest Showman' 🎪 Rehearsal with The Tonga Family

"Never Enough" From 'The Greatest Showman' 🎪 Rehearsal with The Tonga Family

Catch a preview of The Tonga Family's performance of "Never Enough" from the musical The Greatest Showman before they hit the America's Most Musical Family stage! And check out more hotel room rehearsals in the Practice Makes Perfect series:

America’s Most Musical Family is a brand new singing competition on Nickelodeon that showcases the most talented and brilliant family performers! On the AMMF YouTube channel Ben Azelart will be your backstage digital host, and you can expect the same OTT energy you love from Ben as he plays games, pranks, and conducts exclusive behind-the-scenes interviews with your favorite singing families and judges. Expect some cameo appearances from the AMMF panel of judges like uber-popular YouTuber David Dobrik, Grammy Award-winning singer Ciara, 80’s pop icon Debbie Gibson, and on-air host Nick Lachey from the multi-platinum-selling boyband 98 Degrees. Tune in every week for new content from Ben and to watch your favorite performances from each round of the competition!

America’s Most Musical Family airs Fridays at 7:00 p.m. (ET/PT) on Nickelodeon USA and YTV Canada!

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🎵 I'm a sucker for you 🎵

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Fans can visit, follow America’s Most Musical Family on Instagram and follow the show's official YouTube channel for the latest America’s Most Musical Family news, highlights and videos!

More Nick: Nickelodeon Now Casting for New Musical Series 'Counting Stars'!
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Spotlight | Mads - Gewinner 🎤 | Nickelodeon Deutschland

Spotlight | Mads - Gewinner 🎤 | Nickelodeon Deutschland

Mads performed seinen emotionalen Freundschafts-Song "Gewinner" für Lotte und besteht die Aufgabe.

Gesang: Mike Leon

Musik und Text: Fargo (Falk-Arne Goßler)
Niko Stegmiller
Kris Kraus

Die neue Spotlight-Staffel siehst du täglich 19:50 bei Nick DE, 19:55 CH & AT oder jederzeit in der Nickelodeon Play App oder auf!

Mehr Nick: October, November and December 2019 on Nickelodeon Germany and Nick Jr. Deutschland | Highlights!
Follow NickALive! on Twitter, Tumblr, Reddit, via RSS, on Instagram, and/or Facebook for the latest Nickelodeon Germany, Austria and Switzerland and Spotlight News and Highlights!

MV Sports to Roll Out Nickelodeon Slime Inline Scooter and 14-Inch Bike in 2020

MV Sports & Leisure Ltd has announced the aweslime news that the wheeled toy specialist will expanding its partnership with Viacom Nickelodeon Consumer Products (VNCP) to launch a range of wheeled toys inspired by Nickelodeon's iconic slime in 2020!

Oozing its way in the U.K. in 2020 is the new Nickelodeon Slime inline scooter and 14-inch bike. Both will include a slime backpack blaster, which can be easily filled with specially formulated powdered slime mix and mounted onto the scooter or bike, and then slime-loving kids will be all ready for slime time!

Nickelodeon has been synonymous with slime since the number-one entertainment brand for kids introduced the green semi-viscous substance to kids in the 1980's, and Slime is the ultimate symbol of free-spirited mess and the physical embodiment of Nickelodeon's unconventional spirit. The line also expands its Nickelodeon Slime consumer product line, which also includes the Nickelodeon Slime Blaster.

MV Sports has previously partnered with VNCP to launch bikes, scooters, ride-on vehicles, skateboards, suitcases and accessories (including safety helmets) inspired by PAW Patrol and Rise Of The Teenage Mutant Ninja Turtles.

More Nick: Nickelodeon. Every Age. Every Aisle. Everywhere. | Viacom Nickelodeon Consumer Products!

Original source: TNP.MEDIA | November 2019.
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Nickelodeon. Every Age. Every Aisle. Everywhere. | Viacom Nickelodeon Consumer Products | Licensing Source 2019 Supplement

Below is Viacom Nickelodeon Consumer Products' (VNCP) "Nickelodeon. Every Age. Every Aisle. Everywhere." September 2019 Licensing Source supplement, featuring Viacom's highlights from the past year and upcoming highlights for the year ahead!:

Nickelodeon. Every Age. Every Aisle. Everywhere.

At Viacom we are incredibly proud of our diverse range of brands and properties that resonate with all from pre-school through to adults. Our strength in the market is unsurprising, as humour, innovation and authenticity pulse across our diverse portfolio.

We continue to expand with a multitude of amazing brands such as YouTube sensation Ryan's World, the iconic Garfield and the return of Blue's Clues. PAW Patrol, now in its sixth year, maintains its number one preschool position for the fourth year in a row, dominating on channel, digital and retail aisles. Aside from channel we continue to stay abreast with the changing media landscape; recognising the importance of influencers and increasing the footprint of our attractions. As we look to 2020, we're excited to invest and simultaneously extend our offering across our brands to remain the number one entertainment partner of choice.

Here's a few highlights from our portfolio...


• Ryan is the #2 UK influencer.

• New preschool show on Nick Jr. – Ryan's Mystery Playdate.

• Ryan's Mystery Playdate is the #1 show for preschoolers on ALL of television in the US

Ryan's World toys due to deliver over +$150M worth of retail sales globally in 2019.

• Additional CP categories for Ryan's Mystery Playdate rolling out in SS20.


• #1 preschool property since 2016.

• 91% global brand awareness.

• $1B in retail sales globally per year.

• Second theatrical, Ready Race Rescue will be coming to UK cinemas February 2020.


• SpongeBob SquarePants is back on Channel 5 at weekends.

• SpongeBob SquarePants is mentioned on social media every four seconds.

Feature-length film coming May 2020, starring Snoop Dogg!

• New master toy partner, Alpha Group has reinvigorated the CP programme.

New animated spin-off, Kamp Koral launches on NickToons in the UK August 2020.


• #3 property on Nick Jr.

• Globally, Blaze receives 70M average quarterly views.

• Season five launches on Nick Jr. in the UK in January 2020.

• Key categories include toys, publishing, apparel and DVD.


• Top Gun Maverick lands in UK cinemas on 17 July 2020. Watch the Top Gun Maverick trailer here

• Rumble, a wrestling-inspired film from Paramount Animation, comes to cinemas August 2020.

• Look out for CP from Paramount's back catalogue including: Clueless, Mean Girls and Grease.


• Episodes available on Comedy Central, Netflix, Amazon and YouTube.

• New consumer products across apparel, gifting and collectables target the ever-growing loyal fan base.

• Over the years toy partner, Funko has produced many different Pop! vinyl figures from the South Park series.


• Number 1 music network in the UK.

• MTV UK performance is up 17% YOY.

• Recent fashion collabs include H&M and Puma.

• Engagement on social streams increased 76% in 2018.


PAW Patrol characters come to life in brick-form with Brick Live. The first stop this summer was Blackburn with 1,000 families a day visiting the interactive exhibit. The exhibit will continue to travel the UK this year and into 2020.

This October SLIMEFEST returns for its fourth year at Blackpool Pleasure Beach, with 12,000 people set to attend the six sold out shows.

Mighty Pups - the latest PAW theatrical - released in cinemas this past May, surpassed the box office sales target reaching over £1.5M.

For licensing and retail opportunities contact


Additional highlights:

- Nick Jr. UK & Ireland will start to premiere Sunny Day season two from April 2020!

- Nick Jr. UK & Ireland will start to premiere Blaze and the Monster Machines season five from January 2020!

-- Global master toy partner Fisher Price will launch Butterbean’s Café toys at retail during Autumn/Winter 2020, followed by secondary categories rolling out during Spring/Summer 2021!

-- Viacom Nickelodeon Consumer Products (VNCP) will launch Ryan's Mystery Playdate merchandise during Spring/Summer 2020!

-- 2020 will be SpongeBob's greatest year ever!

From the September/October 2019 issue of Progressive Preschool:

With the Brand


Success also continues apace for PAW Patrol - now in its sixth year it remains the number one preschool licensed property. "The pups have truly cemented themselves as a evergreen franchise," enthuses Marianne James, vp of Viacom Nickelodeon Consumer Products UK, Northern & Eastern Europe. "We continue to partner with Spin Master to introduce fresh new content themes and product ranges for fans. For spring 2020, a feature-length special episode - PAW Patrol: Ready, Race, Rescue - will be released in cinemas nationwide to bring further product opportunities. Partners including Sambro, Crayola, Aykroyds, Fashion UK and Bioworld will create new products reflective of the theme."

Meanwhile, products - led by toys - for Nickelodeon's newest preschool property, Top Wing, launched this year through master toy partner, Hasbro. This was swiftly followed by publishing in April and apparel in September. Top Wing also flew into VUE cinemas with special screenings of episodes across 89 UK sites. Series [season] two launches on Nick Jr. in September with the cadets getting fresh new character outfits and vehicles.

Nickelodeon has also confirmed a partnership with for preschool series, Ryan's Mystery Playdate (launching in the UK in September with series two due in Autumn 2020), while it will also manage licensing in select international markets across all product categories for both Ryan's Mystery Playdate and Ryan's World.


From the October 2019 issue of Toy World Magazine:

Nick be nimble

Toy World spoke to Marianne James, VP, Consumer Products, Commercial Partnerships & Experiences, UK, Northern & Eastern Europe about what the current Nickelodeon portfolio has to offer licensee and retailer partners.

How has 2019 been for Nickelodeon?

This year has seen continued change and newness for the brand, as we launched new TV series with Butterbean’s Café and Abby Hatcher, as well as new consumer products with Top Wing and Sunny Day. Paw Patrol has seen a broader expansion of its franchise into multiple touchpoints, including its first UK cinema outing with the hugely successful Paw Patrol: Mighty Pups. The showing beat its target of £1.5m, which we're now looking to build on with the next theatrical release, Paw Patrol: Ready Race Rescue, in February 2020. Looking forward, we're very excited about representing Ryan's World and Ryan's Mystery Playdate, as we head towards the New Year.

What have been your standout successes so far this year?

This year, we celebrated six years of Paw Patrol. We're delighted that the property remains the No.1 pre-school license, driven in part by our refreshed themes and content. We also launched Top Wing across our free to air Channel 5 network, with an incredible monthly average reach of over 600,000 kids. Top Wing has also seen an extremely successful launch by our master toy partner Hasbro, along with apparel and publishing.

How have you found the retail landscape for licensed products over the past nine months?

It would be remiss to say it's challenging. However, with challenge comes opportunity. Remaining nimble and offering a variety of promotional and marketing solutions with multiple touchpoints is a key contributor to success.

With latest NPD figures showing a decline in licensed toy sales for the fourth consecutive year (YoY), what can Nickelodeon and its partners do to ensure demand for product remains high?

For the right brands, there is still a great opportunity to grow great sales value. We believe that Ryan's World is a great example of this; a content creator who is achieving fantastic viewership online, and is now expanding in to the consumer products arena, with initial results proving very successful. We are excited about the opportunity to grow into new categories in the near future, epitomising our current strategy of establishing multiple consumer product pipelines to ensure that the Nickelodeon brand thrives across 'Every Age, Every Aisle, Everywhere.'

What big properties are you most excited about for 2020?

We expect movies to explode again in 2020. The return of the Top Gun franchise with Top Gun: Maverick by Paramount Pictures will likely prove to be one of the biggest hits of 2020, while we have a number of other new movies to energise the market, including the return of SpongeBob in this 3rd feature length film. We're also excited to introduce Rumble - a new animated monster wrestling movie from Paramount - set to be released in 2020.

What makes Nickelodeon a great partner for licensees?

We have a hugely passionate licensing team who is flexible, approachable and creative - there's always a way to achieve creativity and success. Our flexibility and experience are critical components to our success. It's what sets us apart and ensures we sustain long term partnerships in the industry, with a solutions-focused approach.


Viacom Nickelodeon Consumer Products (VNCP) will showcase its animation, pre-school, youth and adult licences at this year's Brand Licensing Europe, reinforcing its 'Every Age, Every Aisle, Everywhere' strategy. Iconic franchises like SpongeBob SquarePants, Paw Patrol and Teenage Mutant Ninja Turtles will be display alongside new IP acquisitions including Garfield and Ryan's Mystery Playdate.

Nickelodeon's mission is to be the home for the biggest franchises kids love. Consumer favourite SpongeBob SquarePants - celebrating its 20th Anniversary this year - continues to be a leading license, and recently announced spin-off Kamp Koral will grow the franchise further new new stories and characters introduced to the SpongeBob universe.

The Teenage Mutant Ninja Turtles franchise has continued to expand and entertain audiences of all ages, old and new, with a mix of new content, consumer products and on-the-ground experiences to drive fan excitement as the crime-fighting turtles celebrate their 35th anniversary.

Continued investment in pre-school properties is led by Paw Patrol, with new content themes and storylines, characters and product categories being added every year, growing the franchise and its properties and building it into one of the company's biggest brands.

Nickelodeon has welcomed Blue's Clues & You! and Ryan's World/Ryan's Mystery Playdate to its pre-school portfolio, while the acquisition of Garfield has helped maintain Nickelodeon's position of the place to go for the most popular franchises in family entertainment.

The company expects movies to come to the forefront. The return of the Top Gun franchise with Top Gun: Maverick by Paramount Pictures will undoubtedly prove to be one of the biggest hits of 2020, while other new movies to energise the market include the return of SpongeBob in his third feature-length film - The SpongeBob Movie: It's a Wonderful Sponge. Exciting new movie Rumble, Nickelodeon's new animated monster wrestling movie, is set to be released in 2020.


From Licensing Source:

“BLE is hugely important and a fantastic platform”

As the show opens its doors at ExCeL, Source asks some key licensors what BLE means to them.

Brand Licensing Europe 2019 officially opens its doors today, with the industry set to head over to the new venue of ExCeL London in their droves to check out the latest brands, trends and developments.

The event – which is marking its 21st anniversary this year and runs from October 1 to October 3 – is a key platform for licensors and agents, as a number exclusively told Source.


Meanwhile, Marianne James, vp of Viacom Nickelodeon Consumer Products UK, Northern and Eastern Europe, simply described the show as “the perfect forum”.

“BLE is a key time of the year for us, as it is attended by the European key players in the industry across licensing and retail,” commented Marianne. “Here, we have the perfect forum to present and provide greater insight into our key franchises and initiatives, as well as inform and update the market on the exciting plans we have for our many properties across Nickelodeon, Paramount, MTV and Comedy Central.”


From License Global:


While walking the BLE showfloor, attending seminars and talking to exhibitors, License Global picked up on key trends that are defining the way the licensing community does business.

Brand Licensing Europe took place this week (Oct. 1-3) at London’s ExCeL. While walking the show, attending seminars and talking to exhibitors, License Global picked up on key trends that are defining the way the licensing community does business.

Fashion has a Sustainable Future

Fashion, the core theme of BLE 2020, was teased everywhere at this year’s ExCeL debut. Mannequins featuring some of the most progressive collaborations – from retail appeal to haute-couture design – lined the show, and the discussion of fashion’s place in licensing is just as apparent.

“Fashion licensing is at an interesting place right now,” says Anna Knight, vice president, licensing, Informa Markets, the organizer of BLE. “There’s so much going on, from sustainability discussions to haute couture collaborations. It’s providing a new way to open up brands and we want to shine a light on that, show how experiential it has been and how it links back to brands, lifestyle and art. Fashion and licensing is Zeitgeist-led, it’s visual, on-trend, inclusive and ticks all of our boxes for BLE 2020.”

With carefully considered collaborations showing no sign of slowing down, this also comes with the conversation of how these pieces are created in the future. Sustainably sourced materials and ethical collaborations are making noise (such as Tiger Tim’s partnership launch with Cotton Made in Africa, announced at BLE), and as fast fashion retail experiences stressors (think the recent Chapter 11 filing for Forever 21), this new balance could signal from consumers a sea change in how they allocate their spending.

Heritage Licensing Becomes an Export

U.K. heritage licensing has gone from small, niche gifting products to carefully curated consumer products in demand across the globe. These brands are now known for licensing artistic and educational archives with genuine authenticity, and the latest revolutions on display at the Heritage x Interiors activation stands are a testament to the work underway in new verticals.

U.K. heritage licensing has become an export, making its way to new markets such as China. The V&A is one such brand leading the way in new territories.

“It’s been a year of success and growth in China for V&A brand licensing who have been working with their exclusive agent in the country, Alfilo Brands, to push forward ambitious plans for licensing, retail collaborations and pop-up stores,” says Lauren Sizeland, head, business and licensing development, V&A. “In the last year, the V&A has grown the number of licensees within East Asia by 15 percent. Recent collaborations include a range of luxury luggage from ITO, inspired by 1920s art deco travel posters; three collections from lifestyle retail store The Beast, including The Modern Times range featuring mugs, candles, diffusers and prints, and the Beauty in Bloom range with silk pajamas and scarves; arts-and-crafts-themed tea giftsets with Twinings; and a shoe collection with Basto, who reworked the V&A archive of travel posters and Japanese Ukiyo-e prints into an exceptional footwear collection.”

This push into China with intricately designed projects is also leading the V&A to learn more about the consumer tastes of the region to increase their focus and develop new products.

Big Brands are Getting Better with Age

Major milestone anniversaries are being celebrated across the show floor, with Hasbro bringing the long-lasting brand of Monopoly to the people in special editions for its 85th, Batman marking his 80th across the year with global projects and gaming icons Activision and “Pac-Man” continuing to grow at 40.

“Thomas & Friends” is also marking its 75th, and as brands mark more milestones, the consumer products are starting to reflect not only decades of growth, but a future of creativity in terms of product design.

Rovio’s 10th anniversary brought forward a new collaboration with K-Swiss, for example, that takes the color and the mischief of the mobile game and brings it straight back to the personality-driven consumer market.

Publishing is having a moment too as classic continues to stay in style. Peter Rabbit continues to display innovative licensing programs, while Horrible Histories matures into a retro property as author Terry Deary gave us his insight into the property at BLE’s publishing activation, Beyond the Book.

The Players have Spoken

Gaming continues to grow as esports, multiplayer and narrative-driven content experiences keep us coming back to our consoles. The list of exhibitors on display at BLE 2019, from Playstation and Nintendo to Ubisoft, Activision Blizzard, Sybo Games and Rovio, means the gaming industry investment in licensing is real, and as the gaming culture continues to grow, so will the business opportunities.

A central highlight of BLE was The Arcade, a gaming and esports activation that celebrated gaming history and allowed visitors to interact and engage with properties and product from participating brands such Rovio, Sega, Difuzed, Bandai Namco, Disguise, Activision, Bioworld and Sybo.

Long Live the Movie Franchise

If there’s one trend to re-appear year-on-year, it’s the long-lasting appeal of sequels, reboots and title returns. With “Trolls: World Tour” and “Minions 2” being presented with pride by Universal, or “Wonder Woman: 1984” by Warner Bros., “Top Gun: Maverick” by Viacom Nickelodeon and “Ghostbusters” by Sony Pictures, the consumers are driving huge demand to see the characters they love again and again and that there is guaranteed pick-up at retail for such properties.

“We no longer license movies, we actively build licensed franchises and sequels as an integral part of our content strategy,” says Hannah Mungo, country director, U.K. and Eire, Universal Brand Development. “They allow us to introduce new characters, themes and music and they provide an event moment for retailers and licensees to build new and refreshed programs around. In a world of disruption and fragmentation, consumers are looking for strong and stable brands that they know and trust, sequels answer this brief by affording fans the opportunity to build deeper and more meaningful connections with our properties.”

“Franchises such as ‘Ghostbusters’ have a built-in audience that grow from generation to generation,” explains Jamie Stevens, executive vice president, worldwide consumer products, Sony Pictures Entertainment. “For licensing, it gives us the opportunity to provide products that feed the super fans as well as new consumers who are entering the franchise for the first time.”

“Retailers are placing big bets on movie franchises, and Paramount Pictures’ ‘Top Gun Maverick’ and ‘The SpongeBob Movie’ are two great examples,” says Mark Kingston, senior vice president, Viacom Nickelodeon Consumer Products. “These franchises have strong emotional connections with generations of fans, and retailers know that the appetite for special-edition product will be strong. Movie releases also give a nice boost for our everyday ‘Spongebob’ and ‘Top Gun’ business.”


From C21 Media:

Viacom adventures

Viacom is undergoing rapid change with the arrival of ITV Studios exec Maria Kyriacou, a merger with CBS on the cards and a distribution slate that continues to diversify. Nico Franks reports.

Trevor McDonald’s Indian Train Adventure features the iconic UK newsreader

Think of brands associated with Viacom and you’re likely to picture bright animated shows and children’s sitcoms thanks to its links with Nickelodeon, or scantily clad reality show contestants due to its ties with MTV.

What you’re unlikely to imagine is one of the UK’s most revered newsreader and journalists travelling from Mumbai to Delhi on board the Maharajas’ Express, as seen in Trevor McDonald’s Indian Train Adventure (2×60′).

“That is one of the great things about our catalogue,” says Lauren Marriott, VP of international programme sales at Viacom International Studios (VIS). “It’s so diverse, you can have Ex on the Beach and young preschool content on the one hand and Trevor McDonald on a train in India on the other.”

Due to various developments, both domestically and internationally, that are seeing it work with non-Viacom-owned buyers, VIS will arguably be bringing its most wide-ranging catalogue of content ever to Mipcom this year.

Nickelodeon famously aims to reach kids from diapers all the way up to skinny jeans. Now, partly thanks to the many deals US media giant Viacom has been doing to diversify its business over the past few years, as well as a strategy to work with third-parties, VIS has a library that feasibly goes from skinny jeans all the way up to comfortable, elastic waist-banded slacks.

Testament to this is its Mipcom slate, which features Corn & Peg, a Nick Jr show about a seven-year-old unicorn and a pegasus; Gen Z thriller The Unsettling; MTV reality show The Hills: New Beginnings; and Trevor McDonald’s Indian Train Adventure.

The latter marked the first third-party commission for Viacom in the UK when it was ordered by commercial broadcaster ITV earlier this year, a development that means its catalogue is set to grow beyond shows for Viacom brands such as Nickelodeon, Comedy Central, MTV and BET.

This comes as the Viacom International Media Networks (VIMN) business in the UK and Europe undergoes significant change, with ITV Studios exec Maria Kyriacou coming in as president following the departure of James Currell earlier this year.

Kyriacou, who is currently president of international for ITV Studios, reports to David Lynn, president and CEO of VIMN. VIMN is seeking to bolster its activities in the UK and elsewhere in Europe, with VIS in the process of opening new production centres in Madrid and Manchester as part of its ongoing expansion. These join Viacom’s London-based production outfit Elephant House Studios, which has been rebranded as VIS UK.

This is part of VIMN’s wider strategy to leverage assets such as MTV, Nickelodeon, Paramount, Telefe, Awesomeness and Pluto TV to build out a three-tier strategy spanning basic cable, SVoD and advertising-supported VoD (AVoD).

Jill Offman is leading the expansion of VIS in the UK and Laura Abril is heading the roll-out across Europe, building on the studio’s Latin American launch last year.

VIS’s diverse slate includes Nick Jr toon Corn & Peg

Marriott says the intention is for VIS to represent as much of the product made by VIS UK as possible, beginning with the aforementioned Trevor McDonald’s Indian Train Adventure.

The sales operation has also seen change, with long-time VIMN exec Caroline Beaton exiting as her career as a stand-up comedian takes off.

VIMN has a hefty reach, operating 120 TV networks, reaching 90 million households in 33 territories across the UK, Northern and Eastern Europe. It has launched a variety of streaming products across the region, including Paramount+ in the Nordic countries, Hungary and Poland as well as My5, Pluto TV and MTV Play in the UK.

VIS is the umbrella brand for all of Viacom’s content production and distribution activities outside of the US. The group also oversees the strategic acquisition of original content in VIMN’s core areas of kids, youth and adults, for sale to third parties around the world.

Free-to-air (FTA) broadcasters remain VIS’s key clients as a result of the way the company windows its content across its own channels and platforms, with originals airing first across VIMN’s operations, meaning premium SVoDs don’t tend to come calling for its finished product.

But Marriott says the company has still benefitted from the SVoD boom, which she believes has resulted in two major changes in the behaviour of buyers at broadcasters around the world.

Traditional buyers are looking to both compete and counter the streamers with some shows that play in the same territory they do – such as youth-skewing dramas – and the kind of factual series they tend not to be after.

“The traditional FTAs are trying to compete with SVoDs by acquiring solely for their AVoD or free VoD [FVoD] services,” says Marriott, who joined Viacom in 2008 as a sales director.

One recent example is the deal with the BBC in the UK, which has picked up seasons one and two of Emmy-winning series Zac & Mia in order to target what Viacom would call Generation Z, roughly those born between 1995 and 2015. Having bought youth-skewing US company Awesomeness last year and bringing its library into the fold six months ago, it’s a target demo VIS is now particularly geared towards.

Bought to support the public broadcaster’s strategy to diversifying its offering for older children, the show will be available exclusively via its FVoD service, BBC iPlayer.

Whereas previously they may have viewed 12-18s as something of a lost cause, broadcasters deciding to invest more in their VoD services have decided to try to claw them back from the likes of Netflix.

“VoD services of broadcasters targeting younger audiences is a definite trend, because obviously they’re not watching as much on linear,” says Marriott, who cites another Awesomeness show, Light As a Feather, as being popular with local VoD platforms. “They see it as really strong content to rival what Netflix is doing in that space,” adds the exec.

But then there’s the other strategy, where FTA networks zig where the likes Netflix are zagging.

“The emergence of the SVoDs has also meant shopping lists have become open to programming to counter them. Several years ago, you would have had the FTA channels buying up US dramas. Now that happens less and less, so there’s much more demand for self-contained factual entertainment content. That plays really well for our slate that we have from the UK,” says Marriott.

Essentially, this is programming people can watch while they’re doing other things, like cooking or ironing, which doesn’t require the same level of concentration that a foreign-language import or premium US drama does.

The latter is not something VIS deals in, with Viacom’s work in the genre coming via its rebranded cablenet Paramount, which commissioned originals such as Yellowstone, 68 Whiskey and Sexy Beast, and its studio arm, Paramount Pictures. Paramount Television has been behind high-end dramas such as Jack Ryan (Amazon), 13 Reasons Why (Netflix), Berlin Station (Epix), Catch-22 (Hulu), First Wives Club (Paramount Network), Shantaram (Apple) and Dream Team (BET).

Marriott also observes the AVoD platforms are stepping up to the plate in unscripted, following Netflix and Amazon’s lead into format acquisition, again with the aim of reeling in younger viewers.

VIS’s deal with German giant RTL Media Group’s TV Now platform is a case in point. It’s currently in production on the first remake of VIS reality dating format Finding Prince Charming and Marriott says deals for other youth-skewing reality formats in the VIS library are on the table.

VIS is also mining its back catalogue of IP to reimagine classic formats on both its networks and for new buyers, with Facebook Watch ordering a reboot of The Real World, for example. Also coming down the pipeline are new versions of Punk’d and Singled Out for Quibi, as Viacom’s fledgling units, such as MTV Studios, work with third-parties.

“It’s a really interesting new platform and definitely one to watch. We’ve always been trailblazers in coming up with new and exciting shows. And they’re still seen as new and exciting, even 25 years on,” says Marriott.

Meanwhile, the international TV industry’s consolidation continues, with the merger to form ViacomCBS ongoing, but Marriott is unable to comment on how it may impact VIS or VIMN in the short or long term.

What’s clear is that many of the changes currently underway at Viacom and VIMN are about trying to put VIS in a position to benefit from the many ways the global content business is evolving.


From Animation Magazine:

MIPCOM Market News Round-Up


Double the Magic

You know some major fun is in store when a unicorn and a pegasus decide to hang out together. That’s what happens in Nelvana/Corus’ Corn & Peg, a fun CG-animated 20 x 22’ show that will be making the rounds at MIPCOM this month. Created by Russell Marcus (Brandy and Mr. Whiskers, Married with Children). Aimed at preschoolers, the show finds Corn and Peg working together to make their town of Galloping Grove a better place. The show focuses on a social-emotional curriculum that highlights empathy and kindness, and a school readiness curriculum emphasizing colors, math, directions and health and wellness.

“Corn & Peg is a feel-good show and we love seeing these two do-gooders gallop around their city to help their neighbors,” says Nina Hahn, Nickelodeon’s senior VP of development. “It is funny, smart and it brings in a really positive message to kids. We’re really happy to be bringing a second series soon to Nick Jr.”

For more info, visit



More Nick: Nickelodeon Embarks on New Direction with its Biggest, Most Wide-Ranging Content Slate Ever!

Originally published: Wednesday, September 25, 2019.
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Snoop Dogg to Star in New 'SpongeBob SquarePants' Feature Film

Nickelodeon's hit animated series SpongeBob SquarePants has featured nearly 80 celebrity guest stars from the worlds of film, television and music throughout the series’ 20-year run, including the likes of Adam West, Amy Poehler, Andy Samberg, Aubrey Plaza, Betty White, Bob Barker, Brian Doyle-Murray, Burt Ward, David Bowie, Gene Simmons, Henry Winkler, Jon Hamm, Kristen Wiig, Mark Hamill, Patton Oswalt, Rik Mayall, Steve Buscemi, Tim Conway, and Victoria Beckham to name just a few.

It 2020, a new name will be added to that ever-expanding list: music sensation Snoop Dogg! Viacom Nickelodeon Consumer Products (VNCP) has announced in their "Nickelodeon. Every Age. Every Aisle. Everywhere." Licensing Source supplement that Snoop Dogg will be starring in a brand-new feature-length SpongeBob SquarePants film premiering in May 2020!

It's currently unclear whether the feature-length movie is Paramount Pictures, Paramount Animation and Nickelodeon Movies' The SpongeBob Movie: It's a Wonderful Sponge, however, the movie is scheduled to be released in May 2020, so there's a good chance it's the same project.

Update - Snoop Dogg confirmed on Jimmy Kimmel Live that it is SpongeBob 3!

Update (11/6) - In addition to Snoop Dogg, The SpongeBob Movie: It's a Wonderful Sponge will feature an all-star celebrity line-up that is sure to excite fans!

In SpongeBob Movie: It's a Wonderful Sponge, the third SpongeBob SquarePants movie based on Nickelodeon's iconic animated series, SpongeBob and Patrick go on a rescue mission to save Gary, who’s been kidnapped by Poseidon and taken to the Lost City of Atlantic City. The movie will reveal the first time our beloved characters (as kids) met at Camp…a magical moment that brings meaning to the power of true friendship. The movie is going to be a total trip!

Snoop's role in the project is currently unknown.

Snoop is no stranger to Nickelodeon, having guest starred on Nickelodeon's Sanjay and Craig and most recently, Game Shakers.

SpongeBob SquarePants, which was recently greenlit for a 13th season, has reigned as the number-one kids’ animated series on TV for the last 17 years, while generating a universe of beloved characters, pop culture catchphrases and memes, theatrical releases, consumer products, a Tony award-winning Broadway musical which is now touring North America and a global fan base. SpongeBob SquarePants is seen in more than 208 countries and territories, translated in 55+ languages, and averages more than 100 million total viewers every quarter. SpongeBob SquarePants is created by Stephen Hillenburg and produced by Nickelodeon in Burbank, Calif.

Nickelodeon's is currently in the midst of the network's "Best Year Ever", a year-long global celebration of one of the most iconic TV series and characters ever created. The “Best Year Ever” launched with the premiere of “SpongeBob’s Big Birthday Blowout,” an original mixed live-action and animated special earlier this summer, and leads up to the Paramount Pictures and Nickelodeon Movies theatrical, The SpongeBob Movie: It's a Wonderful Sponge, coming 2020.

More Nick: Nickelodeon to Host 'SpongeBob SquarePants' and 'Are You Afraid of the Dark?' Panels at New York Comic Con 2019!

Originally published: Wednesday, September 25, 2019 at 17:40 BST; Update H/T: Special thanks to @TheLemonaise for the mews!
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Batman vs. Teenage Mutant Ninja Turtles EXCLUSIVE CLIP | Warner Bros. Home Entertainment

Batman vs. Teenage Mutant Ninja Turtles EXCLUSIVE CLIP

Batman vs. Teenage Mutant Ninja Turtles, the new animated movie based on the hit comic series, in available to purchase today! Info:

More Nick: The Mighty Morphin Power Rangers Team Up with the Teenage Mutant Ninja Turtles in New Comic Series from BOOM! Studios!
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How to Draw Mikey ✍️ | Draw Along w/ Alan Wan 🎨 | Rise of the TMNT

How to Draw Mikey ✍️ | Draw Along w/ Alan Wan 🎨 | Rise of the TMNT

Draw along with Rise of the TMNT supervising producer Alan Wan as he teaches us how to draw Michelangelo! Cowabunga! Catch Rise of the Teenage Mutant Ninja Turtles on Nicktoons!

Check out the Nickelodeon Animation Studio online: Website | Facebook | Tumblr | Twitter | Instagram | YouTube

More Nick: Geocaching HQ and Nickelodeon Partner on Limited-Edition 'Rise of the Teenage Mutant Ninja Turtles' Trackable Game Pieces!
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Beck & Tori’s Relationship Timeline! 💖 Victorious | Nick Rewind

Beck & Tori’s Relationship Timeline! 💖 Victorious | Nick Rewind

NickRewind are taking you through every stage of Tori (Victoria Justice) and Beck’s (Avan Jogia) relationship! What was your favorite moment? Are you a Bori shipper?

Watch more of your favorite shows on Nickelodeon!

Victorious is now on Netflix!:

Watch all your ‘80s, ‘90s, and ‘00s Nickelodeon favorites on NickRewind, your late-night destination for your favorite childhood Nickelodeon cartoons and live-action shows! NickSplat doesn't question football-shaped heads, but embrace them - along with Reptar bars, a Big Ear of Corn, orange soda, and even slime for Pete (and Pete's) sake. Make your slime-covered Nickelodeon childhood dreams come true every night at 11 PM ET/PT on TeenNick USA, and anytime you want on NickSplat on VRV AND NOW ON Nick Pluto TV!

Like NickRewind on Facebook, subscribe to the NickRewind YouTube channel and follow NickRewind on Twitter and Instagram for exclusive digital content from all of your throwback favorites like Rugrats, Hey Arnold!, iCarly, Victorious, Kenan & Kel, CatDog, Doug, Rocko’s Modern Life, The Amanda Show, Clarissa Explains It All, The Ren & Stimpy Show, Are You Afraid of the Dark?, and so much more!

Join Nickelodeon's official I Was A Nick Kid Facebook Group!:

More Nick: Nickelodeon and Paramount to Bring 'Rugrats' Back for the Next Generation of Kids with an All-New TV Series and Feature Film!
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Adventures w/ PAW Patrol, Blue's Clues & You, & Bubble Guppies 🤠 Spin the Wheel of Friends Ep. 3 | Nick Jr.

Adventures w/ PAW Patrol, Blue's Clues & You, & Bubble Guppies 🤠 Spin the Wheel of Friends Ep. 3

What Nick Jr. show will the Wheel of Friends land on during this episode? Once the wheel stops you'll get to watch a clip from the winning show! This edition features PAW Patrol, Blue's Clues & You, Bubble Guppies, Abby Hatcher and more! Catch more of your favorite shows on Nickelodeon and the Nick Jr. channel.

More Nick: Nickelodeon to Premiere 'Blue's Clues & You' November 11, 2019!

Kids can watch their favorite Nick Jr. shows weekdays on Nickelodeon and all week long on the Nick Jr. channel:

Preschoolers can watch full episodes online, play games, and discover silly surprises in the free Nick Jr. App and at Stream Nick Jr. for free in the Nick Jr. App on Roku and Apple TV or download full episodes for offline viewing on iTunes or Google Play.

You can also download premium apps featuring your child's favorite Nick Jr. shows on iTunes, Google Play, and Amazon, including Nick Jr. Draw and Play and Nick Jr. Let’s Learn!

Watch more Nick Jr. everyday for FREE on Nick Jr. Pluto TV!

More Nick: Nick Jr. Live! "Move To The Music" U.S. Theatrical Tour Dates!
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L'actualité Fresh | Semaine du 04 au 10 novembre 2019 | Nickelodeon France

L'actualité Fresh | Semaine du 04 au 10 novembre 2019 | Nickelodeon France

Cette semaine dans Fresh : dans Fresh Ciné, on part à la retraite avec Thierry Lhermitte ; les Kids United font leur retour dans Fresh Musique ; et c'est vous les stars dans la chronique Fresh Bonus !

Featuring Nickelodeon's Lincoln Loud (The Loud House / Bienvenue chez les Loud) costumed character!

Plus Nickelodeon: Nickelodeon France Launches Bookids, a New Subscription-Based Digital Reading Service for Kids!
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'Dora and the Lost City of Gold' Swings Onto Home Entertainment

After delighting kids of all ages with her small screen adventures, Dora the Explorer finally leapt out of animation and into the live-action world with Paramount Pictures, Paramount Players and Nickelodeon Movies' 2019 feature film Dora and the Lost City of Gold. Starring Nickelodeon alum Isabela Moner (100 Things to Do Before High School, Dora & Friends: Into the City, Legends of the Hidden Temple, Transformers: The Last Knight) as the titular hero, the all-star cast also included Michael Pena and Eva Longoria as Dora’s explorer parents. And if the voices of Boots the monkey and Swiper the fox sound familiar, that’s because they’re Danny Trejo and Benicio del Toro! And in addition to delighting fans of the long-running TV franchise, the film was also a hit with critics.

If you missed Dora’s summer movie expedition or just want to relive the adventure, you can now check it out from the comfort of your own home (way less vines to worry about). Here’s what you need to know!

Dora and the Lost City of Gold drops digitally on Tuesday, November 5. If you can’t wait for the Blu-ray release, you can buy it digitally right now at full price on your preferred digital video store, including iTunes, Amazon Prime Video (includes 4K UHD edition), FandangoNow, Google Play, Vudu, and more. If you can wait, though, you’ll be able to get a digital copy of the film along with the Blu-ray copy.

Don’t want to buy Dora and the Lost City of Gold and have it forever? You can always rent it for a fraction of the price. You’ll be able to rent the film digitally from Tuesday, November 19.

The Dora and the Lost City of Gold Blu-ray will be released on Tuesday, November 19. You’ll be able to purchase the film in two different ways: there’s the Blu-ray release (which also comes with a DVD and digital code) and the DVD release.

If you prefer DVDs to Blu-rays, you’ll be able to get a DVD copy of Dora and the Lost City of Gold on November 19. Also note that a DVD copy will also be available in the Blu-ray release (which also comes with a Blu-ray and digital copy of the film).

The Dora and the Lost City of Gold Blu-ray and digital releases all come with the same set of fun-filled bonus features. The special material includes a hilarious blooper reel, deleted and extended scenes, and featurettes about Dora, a look at Isabela Moner’s transformation into Dora, the film’s adventurous stunts, the animated sequence, and a tour of Dora’s jungle house. The DVD, however, won’t come with any special features.

Ahead of the movie’s home video release, has unveiled an exclusive Dora and the Lost City of Gold deleted scene for the movie.

Having spent most of her life exploring the jungle with her parents, nothing could prepare Dora (Isabela Moner) for her most dangerous adventure ever – high school. Always the explorer, Dora quickly finds herself leading Boots (her best friend, a monkey), Diego (Jeff Wahlberg), a mysterious jungle inhabitant (Eugenio Derbez), and a rag tag group of teens on a live-action adventure to save her parents (Eva Longoria, Michael Peña) and solve the impossible mystery behind a lost city of gold.

11-time Emmy and four-time BAFTA nominee director James Bobin (Alice Through the Looking Glass) has assembled a cast of diverse superstars to star in the movie, including: Isabela Moner (100 Things to Do Before High School, Legends of the Hidden Temple, Transformers: The Last Knight) as Dora, Eva Longoria (Desperate Housewives, Overboard) as Dora's mother, Elena; Michael Peña as Dora's father; Eugenio Derbez (Overboard, Instructions Not Included; How to Be A Latin Lover), who plays Alejandro, a mysterious jungle inhabitant who tries to protect the teenagers from the marauders; Jeffrey Wahlberg (Future World, Ballers, Counterpart, Reefa) in the role of cousin Diego; Nicholas Coombe (Spy Kids: Mission Control, Midnight Sun) as Randy, a fellow high schooler who develops an immediate crush on Dora; Madeleine Madden (Picnic at Hanging Rock, Tidelands) as the school’s snooty class president, Sammy; Academy Award nominee Adriana Barraza (Babel, Amores Perros, Thor, The 33) as Dora’s grandma, Abuelita Valerie; Temuera Morrison (Green Lantern, Moana), who will play the role of Powell; Q’orianka Kilcher (The Alienist), who will play Inca Princess Kawillaka; Pia Miller (Home and Away) as Dora's aunt Mami; Madelyn Miranda, who portrays Young Dora; Benicio del Toro as the voice of Swiper the fox, Danny Trejo as the voice of Boots the Monkey; and Marc Weiner (Dora the Explorer, Go, Diego, Go!, Dora and Friends: Into the City, Weinerville) as the voice of Map.

Dora and the Lost City of Gold is directed by James Bobin, produced by Christopher Robin producer Kristin Burr, who is joined by longtime Bobin associate, executive producer John G. Scotti (The Muppets, Muppets Most Wanted, Alice Through the Looking Glass) as well as executive producers Julia Pistor (The Spiderwick Chronicles, A Series of Unfortunate Events) and Eugenio Derbez. Tom Wheeler wrote the story, and Nicholas Stoller and Matthew Robinson penned the screenplay. Walden Media is co-financing and co-producing the film with Paramount. Dora and the Lost City of Gold was filmed entirely in Australia’s Gold Coast, in the state of Queensland on the continent’s east coast south of Brisbane.

What did you think of Dora and the Lost City of Gold? Vote in the poll here!:

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More Nick: Isabela Moner Adopts Three-Legged Dog She Found Whilst Filming 'Dora And The Lost City Of Gold' in Australia!

Originally published: Tuesday, November 5, 2019 at 21:43 GMT.

Source: Decider.
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Nickelodeon Launches PAW Patrol Safety First! Global Campaign

Nickelodeon Launches PAW PatrolSafety First! Global Campaign

Safe Kids Worldwide to Serve as Safety Partner

Michael Phelps Signs on as Water Safety Ambassador; The Bucket List Family as Social Media Ambassadors for Campaign

November 05, 2019 10:16 AM Eastern Standard Time

NEW YORK--PAW Patrol’s ‘mighty pups are ready to go, go, go’ and spread the word about the importance of taking steps to ensure kids’ safety through PAW Patrol Safety First!, a brand-new prosocial campaign created by Nickelodeon in participation with safety partner Safe Kids Worldwide. Launching today, the multiyear program will focus on water safety, fire safety and road safety. Michael Phelps, World Champion Swimmer and Water Safety Advocate, will serve as PAW Patrol Safety First! Global Water Safety Ambassador. PAW Patrol, produced by Spin Master Entertainment and airing on Nickelodeon, is currently the number one ranked preschool show on television.

Said Phelps: “I am proud to partner with Nickelodeon and the loveable PAW Patrol pups on the important issue of water safety for kids and parents. I was first introduced to swimming through a water safety program, as my mom was adamant that my sisters and I learn how to swim for safety purposes, and it influenced my decision to establish the Michael Phelps Foundation, which provides water safety instruction through our signature IM program. Teaming up with PAW Patrol and the Michael Phelps Foundation is a natural alignment, and I am looking forward to utilizing this partnership to bring the message of water safety globally to kids and parents in a way that’s easy and fun to digest.”

PAW Patrol’s indomitable rescue pups go above and beyond to save the day, teaching kids invaluable lessons they can apply to their own lives along the way,” said Charlotte Castillo, Senior Vice President, Global Franchise Planning, Viacom Nickelodeon Consumer Products. “Through this partnership with Safe Kids Worldwide we continue this mission, while using the power of our global reach to build awareness that we all play an important role when it comes to safety.”

“Safe Kids Worldwide is a go-to resource for families, equipping them with the information and resources they need to protect children from preventable injuries,” said Torine Creppy, president of Safe Kids Worldwide. “We look forward to working with Nickelodeon and Paw Patrol to get life-saving information about water, fire and road safety to families around the world.”

In support of the PAW Patrol Safety First! multiplatform campaign, Phelps and the Michael Phelps Foundation will share swim safety tips utilizing core principals of the Foundation’s programming featuring the PAW Patrol pups. The PAW Patrol Safety First! Campaign will also co-host a water safety event in the spring of 2020, featuring Phelps and the Michael Phelps Foundation. Additional on-the-ground safety events will be held in cities around the world, with tentpole events planned in Arizona and New York, as well as internationally, in Mexico. The campaign also includes custom PAW Patrol branded safety guides that feature tips from Safe Kids that educate kids and families about water, fire and road safety.

Nickelodeon has also teamed up with family travel journalists and YouTube bloggers, The Bucket List Family to co-create branded content that will live across the family’s social media channels, as well as Nick Jr. and PAW Patrol social channels.

Nickelodeon is bringing the PAW Patrol Safety First! campaign to life through a partnership with TAILWIND, a brand accelerator group focused on innovating impact marketing for entertainment, fashion, and lifestyle brands.

PAW Patrol was recently renewed for a seventh season on Nickelodeon. The CGI-animated series, produced by Spin Master Entertainment, follows a pack of heroic rescue pups—Chase, Marshall, Rubble, Skye, Rocky, Zuma, Everest and Tracker—who are led by a tech-savvy boy named Ryder. Together, they work hard to show the people of Adventure Bay that “no job is too big, no pup is too small!” The series features a curriculum that focuses on citizenship, social skills and problem solving. A PAW Patrol feature film is also in development.

Nickelodeon, now in its 40th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, digital, recreation, books and feature films. For more information or artwork, visit Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NASDAQ: VIA, VIAB).

Safe Kids Worldwide is a nonprofit organization working to protect kids on the road, at home and at play. Preventable injuries are the number one cause of death for children in the United States. Throughout the world, almost one million children die of an injury each year, and almost every one of these tragedies is preventable. Safe Kids works with an extensive network of more than 400 coalitions in the U.S. and with partners in more than 30 countries to reduce traffic injuries, drownings, falls, burns, poisonings and more. Since 1988, Safe Kids has helped reduce the U.S. childhood death rate from unintentional injury by nearly 60 percent. Working together, we can do much more to protect kids. Join our effort at

The Michael Phelps Foundation (MPF) is focused on promoting water safety, healthy living, and the pursuit of dreams, especially for children. Founded in 2008, the Foundation has provided learn-to-swim, healthy living, and goal-setting programming to children and young adults around the world through strategic partnerships with the Boys & Girls Club of America, Special Olympics International, and the Level Field Fund. For more information, please visit

More Nick: Nick Jr. Live! "Move To The Music" U.S. Theatrical Tour Dates!

Originally published: Tuesday, November 5, 2019 at 19:32 GMT.

Original source: Business Wire.
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