Sunday, September 21, 2014

Nickelodeon's Northern European Channels To Premiere "Breadwinners" On Monday 29th September 2014

Following Nickelodeon Germany (Deutschland) and Nickelodeon Netherlands (Nederland) announcing that they will start to premiere and show Nickelodeon's brand-new bread-tastic original animated buddy comedy series (Nicktoon) "Breadwinners", locally titled "Die Brot-Piloten" and "Broodschappers", respectively, on Monday 29th September 2014, more Nickelodeon channels across Northern Europe have announced plans to debut "Breadwinners" on Monday 29th September 2014!


Below are the days and TX (transmission) times each local Nickelodeon channel within Nickelodeon Northern Europe will air Nick's all-new NickToon, along with the title of the series in each country:

Nickelodeon Benelux:

Nickelodeon Netherlands (Nederland) - Everyday at 5:35pm (17:35; locally titled "Broodschappers")

Nickelodeon Belgium (België; Flanders) - Everyday at 6:05pm (18:05; locally titled "Broodschappers")

Nickelodeon Scandinavia:

Nickelodeon Denmark (Danmark) - 3:40pm (15:40; locally titled "Krumme-banden")

Nickelodeon Sweden (Sverige) - 3:35pm (15:35; locally titled "Smulbröderna")

Nickelodeon North:

Nickelodeon Germany (Deutschland) - Every Monday to Friday at 1:25pm (13:25; locally titled "Die Brot-Piloten")

Nickelodeon Austria (Österreich) - Every Monday to Friday at 1:25pm (13:25; locally titled "Die Brot-Piloten")

Nickelodeon Switzerland (Schweiz) - Every Monday to Friday at 2:10pm (14:10; locally titled "Die Brot-Piloten")

Nickelodeon Poland (Polska) - Every Monday to Friday at 6:00pm (18:00; locally titled "Piekaczki")

Nickelodeon Norway - TBA
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Here Come the Post-Millennials - Nickelodeon And Target Discuss Digitally Savvy 'Post-Millennial' Consumers At Ad Age Digital Conference 2014

The marketing and media magazine Ad Age is reporting in the following article that, during the opening session at their recent Ad Age Digital Conference in San Francisco on Tuesday 16th September 2014, top marketing executives from Nickelodeon, the number-one entertainment brand for kids and families, and Target, one of the largest retailers in the United States, detailed the emerging, unique behavior of the youngest consumers, the Post-Millennials. As part of their panel, Nick and Target presented a case study on their joint campaign around the revamp of the "Teenage Mutant Ninja Turtles" franchise:



Raphael, Leonardo, Donatello and Michelangelo
Here Come the Post-Millennials

Ad Age Digital Conference: How Nickelodeon, Target Mine Digital Habits of Kids

Marketers have been focused for years on targeting millennials, now it's time to start focusing on even younger consumers. Get ready for the 'post-millennials.'



Pam Kaufman

During the opening session of the Ad Age Digital Conference in San Francisco, top marketing executives from Nickelodeon and Target detailed the emerging, unique behavior of the youngest consumers. They presented a case study on the joint campaign around the revamp of the Teenage Mutant Ninja Turtles franchise.

Born around 2005, the 'post-millennial' is a digital native, constantly connected to a host of devices. Tablet ownership in households with children aged six to eleven is rising rapidly, with kids focused heavily on gaming and entertainment, said Pam Kaufman, CMO and president of consumer products at Nickelodeon. "This is an audience we better know very, very well," she said.



Rick Gomez

The television network has branched out into a series of digital channels. Accompanying the Teenage Mutant Ninja Turtles film, distributed with Viacom, Nickelodeon leaned on a suite of marketing platforms from mobile apps to cupcakes. "This has become a global consumer goods powerhouse," said Ms. Kaufman.

Kids do not surrender their devices once they enter a store, either. Ninety-eight percent of 'post-millennials' use their devices while they shop at Target, said Rick Gomez, the retailer's SVP, brand and category marketing. He referred to his young consumers as "the demanding enthusiast." Target has built a campaign tailored to mobile shopping for the franchise.

Marketing to families, too, means that campaigns much shift to the youngest members, both speakers said.

"Kids are making the decision about where to go on vacation, what cars to buy," Ms. Kaufman said, eliciting chuckles from the audience. "You guys are laughing because you know it's true."

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Multi-Screen Viewership Boosts TV Fandom And Loyalty, According To Viacom's "Getting With the Program: TV's Funnels, Paths and Hurdles"

Viacom Inc. (NASDAQ: VIAB, VIA), the parent company of the Nickelodeon brand, has unveiled in the following press release, from Business Wire, the results of "Getting With the Program: TV's Funnels, Paths and Hurdles," a new study exploring how audiences discover, watch and become fans of TV shows.

The findings reveal that the proliferation of devices and sources is having a positive impact on viewership and fandom. Additionally, multi-screen viewers (those who used multiple screens and sources) demonstrate a preference for live TV and stronger network loyalty compared to single-screeners (those who only used one screen).


Original Viacom Press Release:

Multi-screen Viewership Boosts TV Fandom and Loyalty, According to Viacom's “Getting With the Program: TV’s Funnels, Paths and Hurdles”

New Research Explores How Audiences Discover, Trial and Watch TV Shows

September 11, 2014 09:00 AM Eastern Daylight Time

NEW YORK--(BUSINESS WIRE)--Viacom (NASDAQ: VIAB, VIA) today unveiled the results of "Getting With the Program: TV’s Funnels, Paths and Hurdles," a new study exploring how audiences discover, watch and become fans of TV shows. The findings reveal that the proliferation of devices and sources is having a positive impact on viewership and fandom. Additionally, multi-screen viewers (those who used multiple screens and sources) demonstrate a preference for live TV and stronger network loyalty compared to single-screeners (those who only used one screen).

The study involved in-person interviews in Boston and Chicago and online surveys of more than 1,500 U.S. Viacom viewers ages 13-44. The online survey included digital diaries on TV viewing paths, for which respondents listed up to 10 TV programs in the order they watched them "yesterday," and logged more than 7,000 shows.

"The goal of our research was to uncover the often complex paths audiences take to discovering and becoming fans of our content," said Colleen Fahey Rush, Executive Vice President and Chief Research Officer, Viacom Media Networks. "What we're seeing is that the myriad of sources and devices has taken fandom to new heights, making TV a bigger part of our audiences' lives than ever before."

The study shows that, compared to a few years ago, a vast majority (79%) of viewers say having more ways of accessing shows helps them try more programs and 78% wouldn't have become fans of some shows if they couldn't watch in multiple ways. Multi-screen viewership is also connected to a stronger preference for live TV and network loyalty:

* 47% of multi-screeners say it's important to watch their favorite shows live, versus 23% of single-screeners;
* 45% of multi-screeners are loyal to a few networks, versus 28% of single-screeners; and
* 45% of multi-screeners wouldn't give up pay TV because they rely on DVR, versus 22% of single-screeners.

Funnels to Fandom

The process of becoming a fan occurs over the course of a five-stage process, or a TV viewing funnel. The journey starts with discovery of a show, followed by research, selection, fandom and ultimately sharing.

* Discovery: in-person word of mouth is the #1 source for show discovery at 90%, closely followed by TV promos at 85% and word of mouth online or via social media at 78%.

* Research: once aware of a show, viewers usually watch an episode to find out more (55%), check when it airs next (42%) or discuss with friends or family (35%). Nearly a quarter usually discuss the show online and via social media.

* Selection: when deciding what device or source to trial a TV show on, live TV is the most popular source (57%), followed by streaming (22%), DVR (10%) and VOD (6%).

* Fandom: once a viewer becomes a fan, they first want to know when the show airs on TV (61%), whether it is live (52%) and whether it is in-season or not (48%). When they've decided to continue watching, 53% watch on live TV.
** Among fans, marathoning is popular across all age groups: 83% of Millennials say this is one of their favorite ways to watch, followed by 72% of Gen Xers and 65% of Digital Natives.

* Sharing: 61% of viewers recommend a show to others in-person, while 38% invite others to co-view. Among Digital Natives (ages 13-17), invitations to co-view are most prevalent at 47%, followed by Millennials (ages 18-34) at 40% and Gen Xers (ages 35-44) at 29%.

TVs are the most-used device for show discovery and fandom, while computers are most used for research. Live TV is the most-used source for show trial and continuing to watch a show.

Within the TV viewing funnel, audiences are dedicating more time to the discovery and research stages, which is driving greater fandom and sharing. Compared to a few years ago:

* 73% become interested in new shows more quickly;
* 50% spend more time researching shows before watching;
* 81% watch a greater variety of shows;
* 83% are fans of more shows at the same time; and
* 61% agree that TV is a bigger part of their social life.

Paths to Viewing

Drawing on data from the digital diaries, the study explores the different ways viewers watch TV programs, or their viewing path. While the growing number of devices and sources makes watching TV more complicated, it also promotes viewing.

* Gen Xers show a heavy reliance on live TV: 45% only watch live TV and 80% watch live TV at any point in a given viewing path.

* While Millennials tend to stream more than Gen Xers, they still rely on live TV: 33% only watch live TV and 66% watch live TV at any point in a given viewing path.

* Digital Natives rely on a mix of streaming and live TV: 45% only watch live TV and 70% watch live TV at any point in a given viewing path.

Hurdles, Encountered and Overcome

There are a number of hurdles viewers encounter when looking for specific TV shows. The most common is not having access to the latest episode (79%), followed by not being able to find the show on TV (77%).

Audiences turn to alternate devices and sources to overcome these hurdles. For example, when a viewer cannot find their show on TV, they usually watch something else on live TV, DVR or VOD. If they are looking for the same show, they first go to network/show apps or sites, followed by download-to-own sources like iTunes or Amazon. Viewers ranked "deciding not to watch TV" as the least likely solution for each hurdle.

"Our fans are very driven and solution-oriented when it comes to finding their favorite shows," continued Rush. "We want to encourage that fandom by making content available whenever, wherever our audiences' TV viewing paths take them. Understanding these paths will help us leverage multiplatform opportunities even more strategically."

The Future of TV is Bright

Viewers are very positive about TV's future when asked to look ahead five years.

* 84% agree that they will have more options for where, how and what to watch.
* 83% will watch a greater variety of TV programs.
* 79% will keep up with more TV programs at the same time.
* 76% expect better recommendations from sources and devices.

About Viacom

Viacom is home to premier global media brands that create compelling television programs, motion pictures, short-form video, apps, games, consumer products, social media and other entertainment content for audiences in more than 160 countries and territories. Viacom's media networks, including MTV, VH1, CMT, Logo, BET, CENTRIC, Nickelodeon, Nick Jr., TeenNick, Nicktoons, Nick at Nite, Comedy Central, TV Land, SPIKE, Channel 5 (UK), Tr3s, Paramount Channel and VIVA, reach approximately 700 million households worldwide. Paramount Pictures, America's oldest film studio, is a major global producer and distributor of filmed entertainment.

For more information about Viacom and its businesses, visit www.viacom.com. Keep up with Viacom news by following Viacom's blog at blog.viacom.com and Twitter feed at www.twitter.com/Viacom.

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Nickelodeon USA Debuts "Teenage Mutant Ninja Turtles" Season Two Finale "The Invasion" Online

Can't wait until Nickelodeon USA premieres the brand-new one-hour second season finale episode of "Teenage Mutant Ninja Turtles" on Friday 26th September 2014? You're in luck! Nick USA has digitally premiered the season two finale of TMNT, titled "The Invasion", online a week early on the networks official website, which fans in North America can watch in full right here on Nick.com!


In the "Teenage Mutant Ninja Turtles" season two finale, Leo and Donnie disagree about their plan to stop the Kraang invasion. Meanwhile, Donnie must step up as a leader when Leo makes a critical mistake and is separated from the team.

Following the premiere of the season two finale, Nickelodeon USA is expected to start to premiere and show "Teenage Mutant Ninja Turtles" season three, which will continue the adventures of Nickelodeon's justice-sworn, pizza-fuelled, half-shelled heroes, from Friday 10th October 2014 at 7pm (E/P)!
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Nick Star Jack Griffo Announces "The Thundermans" Season Two Finale To Be One-Hour Special

Nickelodeon Star Jack Davis Griffo has announced the exciting Nickelodeon News in a Tweet (post) on his official Twitter profile page, @LittlejGriffo, that the cast and crew of Nickelodeon's popular superhero-themed original comedy series "The Thundermans" recently filmed (shot) the season two finale episode of "The Thundermans", and that the second season finale episode of the hit Nick sitcom will be a one-hour long special!:
Shooting part two of the hour long season 2 finale this week.. The things I do for this show.. #youllsee #Thundermans.
Although unconfirmed, it is expected that Nick USA will premiere and show the hour-long season two finale episode of "The Thundermans" during Spring 2015.
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