Monday, October 19, 2015

The Entertainer Launches Nickelodeon Science Genius Range Of STEM-Inspired Products

The Entertainer has announced the launch of Nickelodeon Science Genius, an exclusive range of STEM-focused products, as part of its recently announced licensed partnership with Nickelodeon & Viacom Consumer Products (NVCP) UK & Ireland!

The STEM specific range comprises of 14 science kits, including Nickelodeon Gunge 'n Glow, Nickelodeon Explore The Body and Nickelodeon Exploding Boomz, and is available exclusively in all The Entertainer stores and its website from early October. The agreement initially comprises of 26 licensed products in the range.

Supported by extensive PR and marketing activity both in-store, online as well as via PR and consumer-facing events, The Entertainer's objective is to introduce STEM products inspired by the Science, Technology, Engineering and Math (STEM) curriculum to families throughout the UK.

The range is designed to improve children's spatial awareness, ability in maths and logical thinking.

The Entertainer is looking to champion the four STEM disciplines and support future generations in developing life-long skills across science and technology, particularly with the associated links of engineering and mathematics.

"We are delighted to be one of the UK's first toy retailers to introduce STEM specific products to the UK consumer," said Rebecca Rees, head of marketing and Licensing at The Entertainer.

"It is important that parents have the opportunity to purchase toys for their children which help develop key skills and equip them for later life, whilst at the same time giving them the chance to explore and learn more about any of these sectors which are of interest to them.

"Our website will also have a dedicated STEM page with further information to advise parents on the benefits of STEM and to support this we will also introduce STEM via our social media channels using the #whatisSTEM."

Additionally, two adverts have been created showcasing the exclusive range of Nickelodeon licensed products at The Entertainer. The two commercials, one for boys and another for girls, can be viewed below:

Discover Awesome - Boys

Discover Awesome - Girls

Original sources: ToyNews Online, Toy World Magazine.
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"SpongeBob SquarePants" Nominated For Two BAFTA Kids Vote Awards In British Academy Children's Awards 2015

The British Academy of Film and Television Arts has today, Monday 19th October 2015, announced the shortlist of films, television programmes and games for this year's BAFTA Kids Vote, the only categories voted for by children, at the 20th British Academy Children's Awards!

As part of the 2015 British Academy Children's Awards, Nickelodeon's "SpongeBob SquarePants" has been nominated for two BAFTA Kids Vote awards: in the Favourite Film category for Nickelodeon Movies and Paramount Animation's hit theatrical film "The SpongeBob Movie: Sponge Out of Water", and in the Favourite TV Show category for favourite TV series!

The full list of BAFTA Kids Vote 2015 nominees are as follows:


Big Hero 6 (PG)
The Boxtrolls (PG)
Cinderella (U)
Home (U)
Inside Out (U)
Minions (U)
Night at the Museum: Secret of the Tomb (PG)
Paddington (PG)
Shaun the Sheep Movie (U)
The SpongeBob Movie: Sponge Out of Water (U)


Appsolute Genius
Matilda and the Ramsay Bunch
The Next Step
Ninjago: Masters of Spinjitzu
Regular Show
SpongeBob Squarepants
Star Wars Rebels
Thunderbirds Are Go


Bin Weevils
Crossy Road
Disney Infinity 2.0
Just Dance 2015
Lego Batman 3: Beyond Gotham
Pokémon Ruby & Sapphire
Skylanders Trap Team
World of Warriors

From today until Saturday 21st November 2015, children aged seven to 14 can cast their votes at the new-look BAFTA Kids website – – which includes online challenges, competitions, and information on BAFTA's year-round events and initiatives that give families an insight into creative excellence within film, television and games, through behind-the-scenes roadshows, workshops and masterclasses, and special hospice screenings.

Helen Blakeman, Chair of the BAFTA Children's Committee said: "I'm very excited for this year's BAFTA Kids Vote – all to be launched on our brand new BAFTA Kids website. The shortlist showcases a huge range of high quality children's media. I can't wait to see who the audience votes for this year"

The nominations for the British Academy Children's Awards will be announced on Thursday 22 October 2015.

Winners will be announced at a prestigious awards ceremony hosted by British actor, rapper, comedian and screenwriter Ben Smith, aka Doc Brown, at the Roundhouse in London on Sunday 22nd November 2015.

The BAFTA Kids Vote is the Academy's long-running audience award as voted for by children in three categories – Film, TV and Game – whose winners are revealed at the Children's Awards. Introduced in 1996, the Children's Awards celebrate talent from all areas of children's media including film, television, games and online. Categories include: Animation, Channel of the Year, Comedy, Drama, Entertainment, Factual, Feature Film, Game, Independent Production Company of the Year, Interactive - Adapted, Interactive - Original, International, Learning - Primary, Learning - Secondary, Performer, Pre-School Animation, Pre-School Live Action, Presenter, Short Form, Writer and the Special Award.

The 2015 BAFTA Kids Vote is supported by its official media partner, Fun Kids Radio. Children can access exclusive content and competitions via

Original source:
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Chinese VoD Service People's Video Mines Nickelodeon Library

A Video on Demand service in China has signed an agreement with Viacom International Media Networks (VIMN) to acquire around 1,000 hours of Nickelodeon programming!

VIMN said it signed the three-year agreement with mobile platform People's Video at the MIPCOM global entertainment content market earlier this month.

The deal means popular Nickelodeon series such as "Dora the Explorer", "SpongeBob SquarePants", "Robot & Monster", "Teenage Mutant Ninja Turtles" and "Sanjay and Craig" will be available on the Chinese VoD service.

Original sources: C21 Media, ToonZone Forums member RegularCapital.
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The First Years And Nickelodeon Sign Licensing Agreement For "Paw Patrol"

Original TOMY International Press Release via PR Newswire:

The First Years® And Nickelodeon® Sign Licensing Agreement For Paw Patrol™

The First Years Becomes Potty System and Feeding Booster Seat Partner for TV's Top-Rated Preschool Series

OAK BROOK, Ill., Oct. 19, 2015 /PRNewswire/ -- The First Years, a leading juvenile product manufacturer, today announced a new agreement with Nickelodeon for licensing rights for PAW Patrol in the Potty System and Feeding Booster Seat categories. The First Years is debuting an all-new line of high-quality products this December that showcase the heroic rescue pups from the #1 rated preschool series on all TV. Fueled by The First Years' innovation to withstand spills and accidents, the new PAW Patrol Potty System and Feeding Booster Seats are designed to help parents prepare for the unpredictable.

"We are excited to add PAW Patrol to our portfolio of sought-after baby and toddler brands, and are honored to partner with Nickelodeon to offer products that will help solve parenting challenges – a perfect parallel to the pack of pups from PAW Patrol who teach kids how to solve problems through teamwork," said Richard Drapkin, Senior Vice President of TOMY's Mother, Infant and Toddler Portfolio. "This licensing agreement is a testament to The First Years' ability to provide our partners with fresh ideas for products that span the range from functional to playful, safe and secure."

The First Years PAW Patrol 3-in-1 Potty System will become available in Dec. 2015. The product offers positive reinforcement for toddlers, with familiar PAW Patrol sounds that play when the pretend handle is flushed. Additional features include a detachable seat with soft cushion that fits firmly on the toilet, a sturdy base that converts to a handy step stool, a lift-out pot for easy emptying and cleaning, and a non-skid bottom for support. Additional PAW Patrol products from The First Years will be announced at a later date.

About Nickelodeon
Nickelodeon, now in its 36th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books and feature films. Nickelodeon's U.S. television network is seen in almost 100 million households and has been the number-one-rated basic cable network for 20 consecutive years. For more information or artwork, visit Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NASDAQ: VIA, VIAB).

About The First Years
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About TOMY International
TOMY International ( is a leading global designer, producer and marketer of a broad range of innovative, high-quality toys sold to preschoolers, youths and adults under the TOMY®, Ertl® and Battroborg™ brands as well as products for parents, infants and toddlers marketed under its The First Years®, JJ Cole® Collections and Boon® brands. TOMY International also markets its products under popular licensed properties such as John Deere, Pokémon, Chuggington, Sonic the Hedgehog, Lamaze, Inside Out, Miles from Tomorrowland, The Good Dinosaur, Winnie the Pooh, Princesses, Cars, Fairies and Toy Story, and other well-known properties. TOMY International's mission is to inspire and fulfill the dreams of children and parents worldwide. TOMY International reaches its target consumers through multiple channels of distribution supporting more than 25,000 retail outlets throughout North and South America, Europe and Australia. TOMY International is a wholly owned subsidiary of Japan-based TOMY Company, Ltd. (Tokyo Stock Exchange Code No. 7867). © TOMY

SOURCE TOMY International


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