Sunday, July 26, 2015

"Winx Club" Fairies Fly To South Africa's ETV

Family entertainment specialist Rainbow has announced that the magic of Winx Club will appear on South African screens this month, thanks to a deal with ETV – one of the country's leading free to air channels!

The channel started broadcasting Winx Club seasons five and six, which Rainbow co-produced with Nickelodeon, on Thursday 16th July 2015. To celebrate, the launch is being accompanied by a massive ETV marketing campaign across TV, press and digital media.

The debut of Winx Club on ETV adds to an existing global audience of millions, who enjoy Winx Club's signature mixture of family-friendly storylines, fashionable themes and beautiful animation. The show follows the adventures of a group of young fairies and combines action and adventure with comedy, appealing to girls from 4 to 10 right up to tween/teen.

ETV will also be running a competition, in partnership with Rainbow, that will see a few lucky fans win exclusive Winx Club dolls, which will hit South African shelves from November 2015.

"We are delighted ETV is beaming the magic of Winx Club into South African homes," says Andrea Graciotti, Head of Sales and Co-Production at Rainbow. "The many Winx fans across the country will be thrilled to see their favourite fairies on TV!"

"OpenView HD is excited to welcome Bloom and her five best friends from The Winx Club onto eToons+ (Channel 200). The global success and following of The Winx Club is testament to the value that the brand offers. We hope that South African kids will grow to love the Winx fairies as much as the rest of the world. OpenView HD is a platform that gives South African Audiences free access to quality entertainment" say Shalamar Zandamela (OpenView HD Marketing).

The deal follows on from a similar deal in May with Brazil's TV Cultura for new seasons of the show, which is currently broadcast in around 115 channels around the world.

The premiere of Winx Club on the South African television channel ETV follows the debut of Winx Club season seven, the latest season of the hit animated series, on Nickelodeon Africa earlier this month.

Sources: Original Kilogrammedia press release via Licensing World, TBI Vision.
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Winx Club Joins The Battle Against Breast Cancer In Asia

Original Kilogrammedia Press Release via Licensing World:

Winx Club Joins The Battle Against Breast Cancer!

Rainbow – the leading animation studio behind the smash-hit Winx Club brand – has teamed up with the Pink Ribbon Wellness Foundation in Malaysia and the Breast Cancer Foundation in Singapore to support the campaign to prevent breast cancer.

The long-term partnerships will see Winx Club promote the breast health message through a host of activities, which will include advertising campaigns and an exclusive range of merchandise. The Winx fairies themselves will also be involved, making appearances at special events aimed at both mums and daughters.

All activities are dedicated to raising awareness of breast cancer prevention and include local events across both Malaysia and Singapore. Kids will connect with the message and encourage mums to check their breasts and potentially stop cancer in its tracks

The huge profile of Winx Club, which reaches millions of girls from 4 to 10 right up to tween/teen, will ensure that mums across the region see and connect with the vital message of Pink Ribbon and the Breast Cancer Foundation.

"Winx Club is all about promoting and supporting positive values so we are delighted to be helping the hugely important work of these two organisations," says Ms Joanne Lee, CEO of Rainbow Internazionale. "Winx Club is incredibly popular with kids and by reaching them we in turn reach mums with the message about breast cancer prevention."


Image via License! Global.
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Tomy Expands Licensing Portfolio For Impulse Toys Range With Addition Of "Teenage Mutant Ninja Turtles"

TOMY has added to its portfolio of big-brand children’s entertainment licenses for its Impulse (Pocket Money) range of collectable toys!

The toy giant will be launching an imaginative and highly collectable range, with various concepts to choose from, for legendary brand licenses including "Teenage Mutant Ninja Turtles", "Star Wars", "Marvel", "Hello Kitty", "Sonic Boom", Nintendo and Disney.

Customers can expect to see some exciting new additions to TOMY's blind bag and other Impulse range packaging formats, which will launch in late 2015, including iconic movie-inspired collections.

The hero line, which will be a popular collectible with children and parents alike, is the Star Wars Light-Up Light Sabers. There are six of these keying-attaching illuminating Light Sabers to collect. The illuminating function is a first for TOMY's Impulse range of collectible toys.

The Teenage Mutant Ninja Turtle Collection Pack features all four of the Heroes In A Half Shell - Raphael, Leonardo, Michelangelo and Donatello - in a range of concepts including figure keyrings, badge studs, bike valve caps, pencil toppers and stand-alone half-bust figures.

The Disney Princess 'Cute Buildable' Figures, a range of construction toys, provides children with the play factor. There 10 of these four-part figures to collect. Based on the same format, the Disney Cinderella Buildable Figures have six to collect with ballroom floor-based models designed on characters from Cinderella.

Sources: LTW Magazine and Toy World Magazine.
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Saban's "Power Rangers Dino Charge" To Tour The UK During Summer 2015

Saban's "Power Rangers Dino Charge" is hitting the road with a summer tour of the UK to support the launch of the awesome new range of action figures and role-play toys to coincide with the new TV series premiering in August 2015.

Coming to FreeView and FreeSat channel Pop on Monday 31st August 2015 at 7:30am, "Power Rangers Dino Charge" is the brand-new 22nd season of Saban's popular "Power Rangers" franchise. The all-new episodes see the new team of Power Rangers use their dinosaur spirit energy to charge up an arsenal of dino-fuelled swords, blasters, Zords, and Megazords to save the world.

But that's not all. Kids can be just like the Dino Charge Rangers with the arrival of an awesome new range of action figures, Zord Builder and role-play toys that are now available in stores across the UK. To support the launch, a comprehensive marketing campaign will be activated across the season. This activity includes an exciting experiential campaign that sees "Power Rangers Dino Charge" going on tour across the Summer Holidays, visiting fans at various events.

"Experiential activity offers a fantastic platform for us to engage children with "Power Rangers Dino Charge" as well as getting the toys into kids' hands," said Power Rangers Product Manager, Tess Parsons. "In addition, this activity provides a great hook to generate PR content, raising awareness of the brand and toys to a wider audience outside of the events."

The first stop is CarFest North in Cheshire from Friday 31st July to Sunday 2nd August 2015. This will see the Dino Charge Experience come to life under a giant red inflatable at this family festival. There will be a hub of activities for kids of all ages, including arts and crafts, a Ranger Training area and a Dino cinema where kids can see the first episode before it airs on TV. There will even be a Dino Charge photo booth so kids can take a memento home with them. Dino Charge will be back again at CarFest South in Laverstoke to relive the fun from Friday 28th to Sunday 30th August 2015.

Next, Power Rangers will partner with ToyTesters.TV as part of a week-long tour that kicks off on Monday 3rd August 2015 at three Hamleys stores - Glasgow, Manchester and Regents Street, London. Kids will be able to test out and then rate the brand new Dino Charge Megazord and Morpher. There will be lots of opportunities to win some amazing goodies too, including "Power Rangers" goodie bags!

The Dino Charge toys will also be supported with a heavyweight TV and cinema advertising campaign, as well as press and digital activity across the season.

A long time ago, ten dinosaurs were each entrusted with magical Energems rumored to hold invincible power over the entire universe. Now that the dinosaurs are extinct, the Energems are lost, and an evil alien named Sledge is determined to find all the missing Energems and take control of space and time so he can rule the universe, destroying our planet in the process. There's just one thing standing in his way... The Power Rangers Dino Charge!

Harnessing the power of pre-historic dinosaur spirits, the Dino Charge Rangers are ready to defend Earth at all costs. From a 100,000 year old caveman to a thrill seeking skateboarder, the Dino Charge Rangers may seem like an eclectic bunch, but their unmatched strength and incredible intelligence make for some epic teamwork.

With all new Dino Zords, morphers and weapons, Earth's newest defenders are ready to protect the Energems, save the world and defeat the evil Sledge and his monsters once and for all.. But will their combined power be enough to take down this intergalactic bounty hunter and his menacing team of monsters? Dino Charge Ready!

The latest season of "Power Rangers" promises to be larger-than-life and will deliver more dino-charged action and adventure than ever before, with an out-of-this-world storyline and an epic new team of Rangers.

Sources: Toys 'n' Playthings,, Toy World Magazine.
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Nickelodeon At VidCon 2015 News Round-Up

Welcome to a special VidCon 2015 edition of NickALive!'s Nickelodeon News Round-Up! In celebration of Nickelodeon attending the 6th annual VidCon, below is a selection of news and highlights from the first few days of Nick at VidCon 2015, plus a few extras!