Wednesday, November 14, 2018

Nickelodeon’s Debut of 'Butterbean’s Café' Serves Up Network’s Biggest Preschool Debut in Five Years

NEW YORK – Nickelodeon USA scored double ratings wins on Monday, Nov. 12 with the debut of Butterbean’s Café and an hour-long special episode of preschool powerhouse PAW Patrol, which is produced by Spin Master Entertainment!

Nickelodeon's new animated preschool series, Butterbean’s Café, premieres on Monday, Nov. 12

Brand-new CG-animated series Butterbean’s Café scored the net its highest-rated preschool series debut since the 2013 launch of PAW Patrol, posting double-digit year-over-year gains and averaging a 4.6/456,000 with Kids 2-5 (+27%). The new episode (1 p.m. [ET/PT]) also drew 1.3 million total viewers (+55%).

Additionally, a brand-new hour-long PAW Patrol special “Mighty Pups” (12 p.m.-1 p.m. [ET/PT]) nabbed the series its highest ratings with Kids 2-5 in over a year, and was the number-one telecast for the day, averaging a 7.3/727,000 Kids 2-5 (+125%) and 2 million total viewers. The episode also posted triple-digit year-over-year ratings, up +125% with Kids 2-5 and +159% with total viewers.

Butterbean’s Café is an animated preschool series about a fairy named Butterbean who runs a neighborhood café and magical bakery. She and her fairy friends serve up the healthiest snacks and sweetest treats in Puddlebrook – a small town of fairies and anthropomorphized animals called Brookies. Butterbean’s special bean magic, the fairies’ magic kitchen tools, and the team’s can-do spirit all combine to make their café the most awesome eatery in town, one that’s always much busier than greedy and competitive Ms. Marmalady’s across the brook. That’s because Butterbean has a sure-fire recipe for success – a spoonful of leadership, a dash of entrepreneurial spirit and just a sprinkle of fairy magic!

Butterbean’s Cafe features creative cooking, and a social-emotional curriculum that highlights entrepreneurial and leadership skills. The currently confirmed characters in the show are: Butterbean, Keesha, Cricket, Jasper, Ms. Marmalady, Poppy, Miss Honeybook and Reuben. Created by Jonny Belt and Robert Scull, the creators of Bubble Guppies, the series is produced by Brown Bag Films (Peter Rabbit) in Ireland, and is slated to launch on Nickelodeon and Nick Jr. channels around the world soon.

In Butterbean’s Café’s series premiere, “The Grand Opening!,” Butterbean and her friends work together to make the opening of the café a success, while competing café owner Ms. Marmalady attempts to throw them off track.

Fans can catch brand-new episodes of Butterbean’s Café weekdays at 12:30 p.m. (ET/PT) on Nick USA.

In the high-flying PAW Patrol: Mighty Pups special, the first-ever hour-long PAW Patrol TV movie, the heroic PAW Patrol are given Mighty Pup powers after a mysterious meteor lands in Adventure Bay. When Mayor Humdinger and his nephew trap Ryder and steal the meteor to take over the city, their latest scheme goes awry! The meteor’s golden energy grants the PAW Patrol superpowers, and the pups must work together and use their new powers–from Chase’s super speed to Marshall’s mighty heat, Rubble’s super strength and more–to race to the rescue, complete the mission and super-save the day!

More Nick: Nickelodeon USA's November 2018 Premiere Highlights | Thanksgiving | Nicksgiving!

Original source: Multichannel.
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Nickelodeon Shortlisted For Two Clio Entertainment Honors

Viacom has announced the fantastic news that Nickelodeon's hit "Do Not Touch" augmented reality (AR) app and Nickelodeon India's popular Idli Ident have made the shortlist in the 2018 Clio Entertainment awards, which celebrates the best in entertainment marketing!

Below are the full details for each of Nickelodeon's Clio Entertainment 2018 nominations:

Do Not Touch by Nickelodeon

Medium: Television/Streaming: Digital/Mobile Category Virtual/Augmented Reality Entry Type Television/Streaming

Entrant Company: Nickelodeon
Vice President: Tim Adams
Director: Eugene Goncharov
Producer: Chuck Smith
Project Manager: Candice Knowsley
Producer: Payton Meyer

Nick Idli Ident

Medium: Television/Streaming: Special Shoot Spot/Promo Category Kids/Children Entry Type Television/Streaming


Entrant Company: Viacom18 Media Private Limited
Creative Director: Sanhita Das

In total, Viacom has racked up 50 mentions across seven brands on this year’s Clio Entertainment shortlist!

The 2018 Clio Entertainment Awards ceremony will take place Nov. 15 at the Dolby Theatre in Los Angeles.

A full list of each of Viacom's shortlisted properties in Clio Entertainment 2018 can be found at Congrats Nickelodeon and Viacom!

Clio exists to honor creativity in every form. They celebrate work that moves consumers, makes icons of brands and defines a global industry.

About Clio

The Clio Awards is the esteemed international awards competition for the creative business.

Founded in 1959 to celebrate high achievement in advertising, the Clios annually and throughout the year recognize the work, the agencies and the talent -- across advertising, sports, fashion, music, entertainment, and health care -- that push boundaries and establish new precedent.

The Clios judging process is known for its democratic approach to recognizing creative excellence. Fewer than 20% of submissions, within a media type, survive the first two rounds, from which juries re-evaluate the work to determine Gold, Silver and Bronze statues along with the Shortlist.

Less than 5% of all entries receive a statue, and less than 1% receive the coveted Gold Clio.

Each jury also has the option of awarding the highest honor, the Grand Clio, to one truly exceptional piece of work in each media type from the chosen Gold statue winners.

For more information about the Clios, visit

More Nick: Nickelodeon Scoops Up a Two Awards and a Raft of Honorable Mentions at the 2018 Cynopsis Digital Model D Awards!
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Nickelodeon Turkey to Premiere 'Knight Squad' on Monday 26th November 2018

Nickelodeon Turkey (Türkiye) will premiere Knight Squad, Nickelodeon's newest live action comedy series, on Monday 26th November 2018! Set at a magical school for knights in training, where two mismatched students form an unlikely alliance to protect each other’s secret and pursue their dreams, new episodes of Knight Squad, locally titled Şövalye Ekibi will continue to air regularly on Nickelodeon Türkiye.

Get ready for an enchanted series full of magic, castles and swords when two mismatched students at Knight School form an unlikely alliance to protect each other's secrets and pursue their dreams to become knights.

There is only one place in the magical land of Astoria where the young and fearless can train to become elite warriors - Knight School! Meet Ciara, the fierce and competitive star student who is hiding a colossal secret - she is the royal princess in disguise! Things only get crazier at school when Arc, a cocky and streetwise outsider, strolls in with a pretty big secret of his own.

This unlikely pair will have to team up if they want to become legendary knights. Teamed with two other students to form the Phoenix Squad, Ciara and Arc hope to outshine the school’s other squads for the honour of one day representing Astoria in battle. But in this fantastical kingdom full of powerful beasts, magical spells, and schoolyard frenemies, that might be harder than they think.

In the first ever episode, "Opening Knight", a rambunctious princess named Ciara and a and a mischievous drifter named Arc discover each other's secret and the two become unlikely partners, banding together to achieve their dream of becoming legendary knights!

Knight Squad stars Owen Joyner (Liseden Önce Yapılacaklar Listesi) as "Arc," Daniella Perkins (Legendary Dudas, Blurt!) as "Ciara," Amarr M. Wooten (American Housewife) as "Warwick," Lexi DiBenedetto (Modern Family) as "Prudence," Lilimar (Bella ve Bulldoglar) as "Sage", Kelly Perine (Santa Hunters) as "Sir Gareth"; and Seth Carr as "Fizzwick". Guest stars include: Yıldırım Ailesi stars Maya Le Clark and Jack Griffo as Brea and Sir Swayze, respectively, and Kira Kosarin; Nick, Ricky, Dicky ve Dawn star Lizzy Greene; Tenzing Norgay Trainor as "Jimbo"; and Maria Canals-Barrera (Danny Phantom, The Brothers Garcia) as Saffron.

Picked up for an initial 20 episodes, Knight Squad is created and executive produced by Sean Cunningham and Marc Dworkin, executive producers of The Thundermans, and being produced by Liv and Maddie producers John D. Beck and Ron Hart. Nickelodeon renewed Knight Squad for a 10-episode second season in July 2018, which went into production in late-October 2018.

Knight Squad made its world premiere on Nickelodeon USA in February 2018, and is currently rolling out on Nickelodeon channels and programming blocks globally.

Daha fazla Nick: Nickelodeon Turkey Premieres 'Ninja Kaplumbağalar'ın Yükselişi'!

Originally published: Wednesday, November 14, 2018.
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Nickelodeon Arabia to Premiere 'The Bureau of Magical Things' on Friday 14th December 2018


Nickelodeon Arabia will debut the enchanting new live-action series The Bureau of Magical Things, created by Australian television producer Jonathan M. Shiff (H2O: Just Add Water), on Friday 14th December 2018 at 08:12 KSA! Following launch, new episodes of The Bureau of Magical Things, locally titled بيرو أوف ماجيكال ثينغز, will continue to air everyday at 08:12 KSA. To celebrate the debut, Nick will host a spellbinding Bureau of Magical Things marathon on Friday 14th December 2018, with four episodes airing back-to-back starting at 10:36 KSA.

Filmed in Brisbane and the Gold Coast of Australia, The Bureau of Magical Things combines magic, mystery, and a unique mythology to tell the story of Kyra, an ordinary teenage girl who is caught in a clash between an elf and a fairy then becomes magically transformed. As a “Tri-ling”—part human, part fairy, and part elf—Kyra teams with a group of magical teenagers and learns to use her newfound powers to keep the human world safe from the surprising, funny, and sometimes dangerous effects of magical chaos. But when these young guardians uncover a threat, humans, fairies, and elves must unite to save both their worlds!

The series stars Kimie Tsukakoshi (The Family Law) as Kyra, a confident teenage Tri-ling who exhibits powers of both fairies and elves; Mia Milnes as Lily, an optimistic and sweet fairy; Elizabeth Cullen as Imogen, a headstrong and ambitious elf; Julian Cullen as Darra, Imogen’s charming hipster elf brother; Rainbow Wedell (Terra Nova) as Ruksy, an orderly fairy and teacher’s pet; Jamie Carter (Pirates of the Caribbean: Dead Men Tell No Tales) as Peter, Kyra’s longtime classmate and science fiction lover; Christopher Sommers (Hunters) as Professor Maxwell, a witty half-elf-half-human in charge of the local Magic School; Melanie Zanetti (The Leisure Class) as Orla, an elf agent working for the Department of Magical Intervention (DMI); and Nicholas Bell (I, Frankenstein) as Sean, director of the DMI and Lily’s father.

In the first half-hour launch episode, “A Magical Mishap,” ordinary teenager Kyra gets zapped when she touches a book that is the subject of a magical tug‐of‐war between a fairy, Lily, and an elf, Imogen. When Kyra wakes the next day, she can see and perform magic as a newfound Tri‐ling – part‐human, part‐fairy and part‐elf.

Nickelodeon has acquired the global rights to The Bureau of Magical Things (20x30'). The series made its debut on Nick USA on Monday 8th October 2018, followed by its debut on Nickelodeon in the UK and Ireland on Monday 5th November 2018, and is currently rolling out globally across Nickelodeon's channels and branded blocks in 170+ countries and territories.

The Bureau of Magical Things introduces a captivating fantasy world while promoting real world concepts like individuality, diversity and acceptance,” says Layla Lewis, Senior Vice President, Global Acquisitions and Content Partnerships for Nickelodeon. “We think kids everywhere will find something relatable in these characters’ journeys to finding their true selves, while learning to embrace and accept what makes them different.”

Season one of The Bureau of Magical Things is produced by Jonathan M. Shiff Productions, financed with the support of Screen Australia, the Queensland Government through Screen Queensland and the City of Gold Coast and will be globally distributed by ZDF Enterprises. The show was originally broadcast in Australia on Channel Eleven.

About Nickelodeon International
Nickelodeon, now in its 39th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, digital, recreation, books and feature films. Nickelodeon is one of the most globally recognized and widely distributed multimedia entertainment brands for kids and family, with 1.2 billion cumulative subscriptions in more than 500 million households across 170+ countries and territories, via more than 100+ locally programmed channels and branded blocks. For more information or artwork, visit Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NASDAQ: VIA, VIAB).

About ZDF Enterprises
ZDF Enterprises was founded in 1993 as a commercial subsidiary of ZDF, one of the largest and most renowned TV broadcasters in Europe. Headquartered in Mainz, Germany, ZDF Enterprises is responsible for the worldwide sale of programs, the making of international coproductions, the acquisition of licenses as well as the merchandising of strong program brands in its own name, for the ZDF, and for third parties. ZDF Enterprises has successfully established itself as an independent market player on the German and international stage. Bound into a strong group, the company manages the largest German-language stock of programs in the world and, next to this, a continuously growing portfolio of international productions consisting of series and miniseries, TV movies, documentaries and children’s programs. In the course of the development and diversification process carried out up to now, many business fields in the television and media domains were made accessible in the ZDF Enterprises group. Thus ZDF Enterprises can provide a comprehensive, full-service offering today, and covers every step in the chain of origin and exploitation of successful TV programs, from development to production and up to the marketing of TV licenses, merchandising rights, online rights and much more.

About Jonathan M. Shiff Productions
Founded in 1988, Jonathan M. Shiff Productions is a leading producer of high quality children’s and family television. Renowned for live-action drama series that are exciting and engaging for a youth and family audience, the company’s children’s programming specializes in entertaining, fantasy-based adventures with exceptionally high production values.

More Nick: Nickelodeon Arabia Premieres 'Motu Patlu'!

Originally published: Wednesday, November 14, 2018.

شِبْهُ الْجَزِيرَةِ الْعَرَبِيَّة

Additional sources: OSN TV Schedule, Wikipedia, Google Translate.
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Can You Ace the Nickelodeon Superfan MegaQuiz? Ft. iCarly, Victorious, Big Time Rush | #KnowYourNick | Nickelodeon

Think you are the biggest fan of iCarly, Victorious, and Big Time Rush? Find out how much you know with this Nickelodeon Superfan Megaquiz! 💯 Let me know how you did in the comments below and be sure to catch more of your favorite shows on Nick!

Which show is YOUR favorite: iCARLY 💻 VICTORIOUS 🎤 BIG TIME RUSH 🎶?

More Nick: Nickelodeon USA's November 2018 Premiere Highlights | Thanksgiving | Nicksgiving!
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Ishboo Exchange Student Goes To School | All That | NickSplat

Time to meet the new foreign exchange student and all his funny antics! We all gotta love Ishboo (Kenan Thompson) from All That!

Be sure to catch the brand-new Double Dare special featuring Kenan Thompson, Kel Mitchell and Lori Beth Denberg, Wednesday, Nov. 21, at 8:00 pm (ET/PT), only on Nickelodeon USA!

Watch all your '90s Nickelodeon favorites on NickSplat, your late-night destination for your favorite childhood Nickelodeon cartoons and live-action shows! NickSplat doesn't question football-shaped heads, but embrace them - along with Reptar bars, a Big Ear of Corn, orange soda, and even slime for Pete (and Pete's) sake. Make your slime-covered Nickelodeon childhood dreams come true every night at 11 PM ET/PT on TeenNick USA, and anytime you want on NickSplat on VRV! #NickSplat!

More Nick: FYE Unveils New and Improved Holiday-Themed 'Rugrats' Reptar Bars!
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Revealing the BONES of a DANNY PHANTOM Episode | Butch Hartman

By looking into skeleton of a Danny Phantom episode, Butch Hartman will show you how influential music can be in the creation of a cartoon episode!

More Nick: GameMill Entertainment Releases 'Nickelodeon Kart Racers' Video Game!

Yes, he's the real guy. Butch Hartman created your childhood AKA Fairly OddParents, Danny Phantom, TUFF Puppy, and now...the NOOG NETWORK and Bunsen Is a Beast!

Butch Hartman Sketchbook #1:

Check out Butch's brand-new comic The 3 O'Clock Club from Lion Forge Comics, and be sure to like, subscribe, and follow everything of Butch's below:

Butch Hartman - Facebook | Instagram | Butch's Sketchpad On Instagram | Twitter | Snapchat: @realhartman | YouTube | Speech Bubble | Tumblr | Pinterest

The Noog Network - | Instagram | Twitter | Snapchat: @noognetwork | Tumblr | Pinterest

More Nick: Netflix to Debut 'Pinky Malinky' in 2019!
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Becca’s Bunch | Best Moments from Season 1 | Nick Jr.

Becca’s Bunch Season 1 – Best Moments

It’s Bunch time! Becca’s Bunch are always getting themselves into fun and silly adventures in Wagtail Woods.

Becca’s Bunch Season 1 – Best Moments 2

Watch Becca, Sylvia, Pedro and Russell’s best moments from Becca’s Bunch Season 1.

Watch all your favourite Nick Jr. friends everyday on Nick Jr.! For more magical Nick Jr. activities and games visit and download the Nick Jr. Play app!

More Nick: JAM Media Taps JAKKS Pacific as Master Toy Partner for 'Becca’s Bunch'!
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Learn to Sing A Nursery Rhyme in English & Spanish | Canticos “Pin Pon” Lyric Video | Nick Jr. Song

You can learn to sing a classic nursery rhyme song in English and Spanish with this Canticos lyric video! To find more bilingual music videos from Canticos, and full episodes, games, and a collection of songs from your favorite animated TV shows, visit the FREE Nick Jr. App.

Benji’s artwork comes to life in a magical way and you are invited to see what his cardboard cutout, Pin Pon, does with his day! Watch and listen to this free music video to learn the words and sing along to ‘Pin Pon’ in both English and Spanish! This music video includes the lyrics on screen, making it easier for you to learn the words. Pin Pon’s day is full of activities that you may be familiar with. Try putting into practice the new words from two languages by describing their everyday activities, whenever possible!

LYRICS (English/Español)

Pin Pon
Pin Pon’s a cardboard cut-out
that’s what he’s always been.
He uses soap and water
to get his face all clean.
He combs his messy hair out
with a comb so very small,
and even though it hurts sometimes,
he doesn’t cry at all.
And when he has a snack
or drinks a cup of milk,
he uses both his hands
and doesn’t even spill.
He listens to his mommy
every time she speaks.
He always does his homework
before he goes to sleep.
And when the stars come out at night,
and across the sky they sweep,
he gets under his covers,
and nods right off to sleep.
Pin Pon give me your hand now,
Stay with me till I’m grown.
And let’s be friends forever,
Pin Pon, Pin Pon, Pin Pon.

Pin Pon
Pin Pon es un muñeco
muy guapo y de cartón,
se lava la carita
con agua y con jabón.
Se desenreda el pelo
con peine chiquitín
y aunque se dé tirones
no llora ni hace así: Ay!
Cuando toma su leche
no ensucia el delantal,
pues come con cuidado,
como un buen colegial.
Como siempre obedece
lo que dice mamá,
estudia las lecciones
antes de irse a acostar.
Y cuando las estrellas
empiezan a salir,
Pin Pon se va a la cama
y se acuesta a dormir.
Pin Pon dame la mano
con un fuerte apretón,
que quiero ser tu amiga,
Pin Pon, Pin Pon, Pin Pon.

More Nick: NOGGIN, Nickelodeon’s Preschool Subscription Service, Expands Educational Offerings with Addition of New Spanish-Language Content!
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Nickelodeon Corrida da Família 2018 | Nickelodeon Portugal

Novembro começou com uma corrida onde todos puderam participar: tu, os teus irmãos, os teus pais, os teus avós – foi a Nickelodeon Corrida da Família! Foi tão divertido!

🚨 ALERTA SUPER PASSATEMPO 🚨 Queres ganhar um Natal Nickelodeon e muitos presentes FNAC? Só tens de: tirar uma fotografia da tua família que nos mostre como aí em casa é sempre uma animação e tirar duas fotografias da tua sala. Depois envia-nos tudo por InstaDirect (mensagem privada no Instagram). Participa em 🎄

Mais Nick: Nickelodeon Iberia Premieres 'O Despertar das Tartarugas Ninja'!

Additional source: Google Translate.
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Slime É Nick | Vencedores do Concurso Slime É Nick (Parte 2) | Nickelodeon Brasil

Confira quem foram os vencedores do concurso mais melecado do Brasil! Quem mandou melhor nas receitas de slime?

Ver: Slime É Nick | Vencedores do Concurso Slime É Nick | Nickelodeon Brasil!


Mais Nick: 'Kally's Mashup', 'SpongeBob SquarePants', BTS, Ariana Grande and More Win Big at 'Meus Prêmios Nick 2018'!

Additional source: Google Translate.
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Game Mode | Las redes sociales de los gamer | Nickelodeon Latinoamérica

¿Nadia Calá está RU-TI-ZA-DA? ¡Mira lo que ella y Ruth nos cuentan sobre las redes sociales en el mundo del gaming! Sigue la webserie de Game Mode todos los MARTES, al término del episodio de Noobees, en exclusivo en nuestro Youtube!

Mystery Man -

Más Nick: Nickelodeon Latin America Kicks Off Co-Production ‘Club 57’ with Italy’s Rainbow Group | MIPJunior | MIPCOM 2018!
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Nickelodeon Thanksgiving Weekend Highlights | Trailer | Nick USA

Nickelodeon is stuffing your Thanksgiving Weekend with all your favorites! On the menu is a brand-new SpongeBob SquarePants holiday special, and a heaping helping of all-new Henry Danger! Then, add a new The Loud House music special for extra flavor! Add a pinch of ultra-newness with a sneak-peek of Nick's brand-new show Cousins For Life, and marinate everything with a dollop of slime with a brand-new Kenan & Kel Double Dare Reunion Special! Feast your eyes on Nickelodeon's Thanksgiving Weekend, only on Nick USA!

Nickelodeon's Thanksgiving Weekend Highlights:

Double Dare
Wednesday, November 21 at 8:00pm

Team Kel vs. Team Kenan: Kel Mitchell and Kenan Thompson join their super fans for a competitive hour special. Although both teams struggle in the physical challenges, the ultimate test is the final obstacle course. (#125; 60 minute special)

The Loud House
Friday, November 23 at 7:00pm

Really Loud Music: Hoping to win a song-writing contest, Luna contemplates whether she should go with a song that’s true to her sound or try to make something that the whole world will love. (#317; 30-min Music-Themed Special)

Henry Danger
Saturday, November 24 at 8:00pm

The Great Cactus Con: Jasper gets the chance to take his crush to Cactus Con, but when a mysterious villain gets involved in the convention, the entire gang is forced into action. (#505)

Cousins For Life
Saturday, November 24 at 8:30pm

Movin’ In: When cousins Ivy and Stuart find themselves living under the same roof they learn that they are better together, and when they team up, they are unstoppable. Click here to find out more about Cousins For Life! (#101; series Sneak Peek)

SpongeBob SquarePants
Sunday, November 25 at 11:00am

Goons on the Moon: Sandy takes her Science Scout troop on a trip to the moon. In space, no one can hear you NYAH-NYAH-NYAH-NYAH. (#237; season 11 finale; formally titled "SpaceBob MerryPants")

More Nick: Nickelodeon USA's November 2018 Premiere Highlights | Thanksgiving | Nicksgiving!

H/T: Anime Superhero Forum /@Elijah Abrams.
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Nickelodeon Shells Out New Take on Teenage Mutant Ninja Turtles

Network pulled back merchandise in order to reinvent and relaunch familiar characters

Nickelodeon’s Rise of the Teenage Mutant Ninja Turtles. Pictured (clockwise): Raphael, Michelangelo, Leonardo, and April O'Neil.

As long as pizza remains popular, the Teenage Mutant Ninja Turtles will be ripe for reinvention.

What began as a comic book series in 1984 is now one of the most durable properties in kids’ media. In September, Nickelodeon debuted the 2D animated series Rise of the Teenage Mutant Ninja Turtles, the network’s second reboot of the property following a CGI-animated show that ran from 2012-17.

According to Pam Kaufman, President, Viacom/Nickelodeon Consumer Products (VNCP), merchandise played a key role in both reboots. “Back in 2010, we were thinking of making a meaningful play in the consumer products business,” she says. “Frankly, in our own portfolio of development, there wasn’t a property that would go down the action figure aisle,” Kaufman tells Variety.

So Viacom found TMNT, which was then a dormant intellectual property (IP). “It felt like Nickelodeon: Four brothers, it’s funny, amazing adventures, wasn’t that violent. And then we found a creative team that was ready to reinvent it.”

After relaunching it for a new generation of kids and their nostalgic parents, Kaufman says, “it quickly became the No. 1 selling action figure, for multiple years. So: mission accomplished.”

But there’s a property life cycle to all IP, and Kaufman eventually noticed a consumer products decline in the Turtles merchandise. “In late 2015, we decided that we want to manage our own future and our own contractions of retail,” she says. “So we took a pretty bold step, and decided as a company: we’re going to pull back on Turtles. It’s time to reinvent. So we slowly removed product from the shelves.”

For the 2018 2D relaunch, in which co-executive producers Ant Ward and Andy Suriano return to the humor and action of the original comic book, with a young, multicultural cast (and different species of turtles), Viacom collaborated with Playmates Toys, the longtime master toy licensee for Teenage Mutant Ninja Turtles, to invent a new toy line, replacing the older products on the shelves.

Thirty-five years into the Turtles life cycle, Kaufman says it still feels new. “It’s a property that has reinvention in its DNA. Our creative team has always had a blast working on it.”

Also, from Variety:

In the New Retail World Order, Licensing Partners Become Competitors

Studios, networks, merchants are in multi-directional race for consumers' dollars

Despite the demise of Toys R Us, which rocked sales for Hollywood’s film and TV merchandise, the death of retail stores is exaggerated.

Online commerce only accounts for around 10% of U.S. retail sales, and such brick-and-mortar mass-market retailers as Walmart and Target are still corralling two-thirds of sales in many product categories. But the pursuit of direct-to-consumer sales online by all players in the merchandise ecosystem has unleashed multi-directional competition, and that contributed to Toys R Us shuttering its stores in bankruptcy earlier this year.

“It used to be sacrosanct that studios and television networks not compete with retailers and manufacturers,” says Ira Mayer, a New York-based consultant and co-director of the Institute of Branding & Licensing at Long Island U.-Post. “Now the studios and TV networks sell direct to consumers, and the manufacturers sell direct to consumers, competing with their retailer customers. Everybody is competing with everybody. That’s where the real stress in retail is today.”

This “new retail world order” will be the subject of a panel at Nickelodeon’s Partner Summit, moderated by Variety executive editor Debra Birnbaum, on Nov. 13 at Paramount Studios.

As competition comes from every angle, the mantra from licensed-merchandise executives is: They want to stand out by delivering to consumers a uniform purchasing experience across all platforms and, if possible, inject an emotional component to products. The emotional experience is best delivered in brick-and-mortar stores where consumers can be presented with big video screens, costumed characters prowling the aisles and other razzle-dazzle.

“You have to give [shoppers] an experience and consistency in our storytelling,” says Pam Lifford, president of Warner Bros. global brands and experiences. “It’s very difficult in the fragmented media environment. There is no one answer to that, other than you have to be everywhere, 24/7.”

How to standardize experience across diverse retail platforms? Online retailers selectively let Hollywood content owners and product manufacturers plant landing pages or virtual stores in primo slots on their commerce websites.

“Many retailers are asking us to curate our brand experience in virtual storefronts on their websites,” says Dion Vlachos, executive VP, U.S. retail sales and global publishing, Viacom Nickelodeon Consumer Products. Such virtual stores do more than sell with a click; they provide backstory on products to draw consumers deeper into franchises and details on in-store promotions. They also weave in merchandise for sale in a subtle way.

Within the growth of online commerce, says Ken Potrock, Disney president, consumer products commercialization, Disney parks, experiences and consumer products, “the biggest lift in traffic and conversion for shopDisney is coming from mobile.”

“Everybody is competing with everybody. That’s where the real stress in retail is today.” IRA MAYER, CONSULTANT

The brick-and-mortar stores are where the potential is broader for injecting some razzmatazz with consumers buying licensed merchandise. “Some of our retail partners are really focused on content, while others want to leverage local, in-store events or exclusive product,” says Potrock. “It really depends on what each retailer is looking to accomplish.”

Retailer Target creates video content to promote Hollywood brands in 60- and 90-minute videos that are mined for source material to create a halo effect across online and physical stores.

“We’ll bring that to social media, Instagram and Facebook in six-second video increments,” says William White, senior VP marketing at Target. “That total experience seems cohesive when our guests later walk into one of our stores.”

Hollywood merchandise pros say the vitality of physical stores is also evident at dollar stores, which used to simply blow out obsolete Hollywood merchandise — such as unsold products from flops — but increasingly have received products for current Hollywood brands.

“The bulk of our business today is definitely done in bricks and mortar, but we take an omni-channel approach to retail,” says Carolann Dunn, vice president of consumer products for Discovery. “We want to have our products our superfans are.”


What: Nickelodeon’s Partner Summit

When: 4 p.m. Nov. 13

Where: Paramount Studios, Hollywood


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