Sunday, May 28, 2023

Lush, Nickelodeon and Paramount CP Announce New SpongeBob Collaboration


Partnership Kicks off With Dedicated SpongeBob Lush Kitchen Subscription Box, Including Patrick Soap, Gary the Snail Bath Bomb and Bikini Bottom Bubble Blower

SpongeBob x Lush Kitchen


London – May 24, 2023 – Lush, Nickelodeon and Paramount Consumer Products today announced a new SpongeBob SquarePants collaboration tied to SpongeBob SquarePants: Operation Sea Change, a global ocean conservation and sustainability initiative. The partnership includes an exclusive SpongeBob-themed box of plastic-free goodies based on fan-favourites Patrick Star and Gary the Snail along with Bikini Bottom. The Lush Kitchen subscription box will hit doorsteps July 2023, in time for Plastic Free July. Additional elements of the partnership will be announced in the coming weeks.

Lush customers everywhere can now subscribe to the Lush Kitchen for £35 a month + shipping and receive a Lush Kitchen Subscription Box featuring 4-5 exclusive products. The contents of every box is based on subscriber votes from a changing monthly menu, plus one or two surprise goodies chosen by Lush. All products are made fresh and to order. To find out more about when your fresh handmade products will be dispatched as well as other key Lush Kitchen dates, including voting, payment and registration dates, please click here. To receive this special Kitchen box, customers can sign up now through to Monday June 5th.

‘We love soap! So, to create a plastic free range of products on behalf of SpongeBob SquarePants, an iconic character, series and brand, representing an undersea world that we are all trying to protect, was an obvious fit for a Lush. We’re proud that 66% of our entire product range is unpackaged and we are thrilled to partner with Paramount and Nickelodeon on SpongeBob SquarePants: Operation Sea Change.‘ -Melody Morton, Lush Concepts Creative Director

Lush Kitchen x SpongeBob

Lush wants to help Lush Kitchen customers to make a sea change to help save the home of their favourite fictional sponge—whether they’re taking their first step away from pump hand-soaps, or whether they feel motivated to move their full routine over to plastic-free alternatives, Lush is here with solutions for every point in the plastic-free journey.

Through partnerships with several non-profit organizations, SpongeBob SquarePants: Operation Sea Change aims to help remove and divert five million pounds of ocean plastic over the next four years by funding clean-up projects and educate millions of fans on how they can help protect the undersea home of all creatures—including a certain silly sea star, sourpuss octopus, and optimistic yellow sponge. 

“We are thrilled to partner with Lush, a company that has a long history in protecting the environment and shares our excitement for the SpongeBob SquarePants: Operation Sea Change initiative to protect the world’s oceans and its inhabitants.

“Pairing the colourful and creative plastic free products of Lush with the fun and positivity of SpongeBob is a perfect fit, while creating awareness around the clean ocean efforts and its importance.”
-Veronica Hart, Executive Vice President, Global Franchise Planning and CP Marketing, Paramount.

About the Lush Kitchen

Summer 2020 marks the start of a new era for the Lush Kitchen in the form of a monthly subscription box and Lush Kitchen membership. The concept of Lush Kitchen however has been on a journey to get here.

In 2014 the Lush Kitchen first launched, making small batches of limited edition products daily that were available to purchase exclusively online. For the first time, fans of Lush were able to see the inner workings of the factory and just how the Lush Compounders hand make products, using the best quality and responsibly sourced ingredients at their freshest and most effective. In 2017 the Lush Kitchen doors closed on the previous format after 3 years of weekly menus and polaroid pictures.

Now, they’re switching up their game and taking things in a new and exciting direction!

About Lush

Since establishing over 27 years ago, Lush has been driven by innovation and its ethics. Creators of pioneering beauty products, one of Lush’s most well known creations is the bath bomb. Invented in 1989 by Lush Co-Founder Mo Constantine in her garden shed, bath bombs have become a global sensation – all hand pressed in Lush’s own manufacturing sites across the world, Lush sold over 40.5 million last year.

A beauty company with a campaigning heart, Lush is on a mission to create a product for every need and a cosmetic revolution to save the planet. The ultimate goal is to leave the world Lusher than we found it. Lush operates a strict policy against animal testing and leads the cosmetics industry in combating over-packaging by developing products that can be sold ‘naked’ to the consumer. Lush Digital champions ethical hardware, ethical data, ethical design and open source technologies and we support and elevate communities who feel the same.

Today, Lush operates in 49 countries with over 900 shops, 38 websites shipping worldwide and a global network of native apps, broadcasting channels and digital communities in over 30 languages. 

About SpongeBob SquarePants

Since its launch July 17, 1999, SpongeBob SquarePants has reigned as the most-watched animated series for 21 consecutive years, while generating a universe of beloved characters, pop culture catchphrases and memes, theatrical releases, consumer products, a Tony award-winning Broadway musical and a global fan base. SpongeBob SquarePants is one of the most widely distributed properties in Paramount International history, seen in more than 170 countries, translated in 29+ languages, and averaging more than 100 million total viewers every quarter. SpongeBob SquarePants was created by Stephen Hillenburg and produced by Nickelodeon in Burbank, Calif.  The character-driven cartoon chronicles the nautical and sometimes nonsensical adventures of SpongeBob, an incurable optimist and earnest sea sponge, and his undersea friends.

About Paramount Consumer Products

Paramount Consumer Products oversees all licensing and merchandising for Paramount (Nasdaq: PARA, PARAA), a leading global media and entertainment company that creates premium content and experiences for audiences worldwide. Driven by iconic consumer brands, Paramount Consumer Products’ portfolio includes a diverse slate of brands and content from BET, CBS (including CBS Television Studios and CBS Television Distribution), Comedy Central, MTV, Nickelodeon, Paramount Pictures and SHOWTIME®. With properties spanning animation, live-action, preschool, youth and adult, Paramount Consumer Products is committed to creating the highest quality product for some of the world’s most beloved, iconic franchises. To view our range of consumer products and Paramount branded apparel, visit


Watch the SpongeBob SquarePants Universe, including Kamp Koral: SpongeBob's Under Years and The Patrick Star Show on Nickelodeon and Paramount+! Try it FREE at

Listen to The SpongeBob Musical here!

CALLING ALL GOOFY GOOBERS! (ROCK!) Are ya ready for a deep dive into the world of SpongeBob SquarePants? The SpongeBob YouTube channel is THE PLACE for all fan-favorite SpongeBob moments! Subscribe now at!

Originally published: May 28, 2023.

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