Saturday, July 20, 2019

Nickelodeon Orders Up All That-Inspired Good Burger Pop-up with Team Behind Viral Saved by The Max

Nickelodeon Orders Up All That-Inspired Good Burger Pop-up with Team Behind Viral Saved by The Max

Good Burger Dining Experience Set to Open in Los Angeles July 10

Share it: @Nickelodeon @AllThat #AllThat

LOS ANGELES--Ahead of the highly anticipated return of Nickelodeon’s iconic All That series on Saturday, June 15, Nickelodeon and the duo behind viral pop-up phenomenon Saved by the Max are teaming up to open Good Burger, a brand-new restaurant inspired by the ‘90s fan-favorite All That sketch and movie of the same name. The new pop up is set to open Wednesday, July 10, located at 7100 W Santa Monica Blvd (in the former home of Saved by The Max), in Los Angeles and will remain open through 2019. Tickets officially go on sale on Monday, June 17, at 10:00 AM PST.

“The opportunity to turn this cult Nick favorite into our next themed pop up is such a dream come true,” says Derek Berry, one of the partners. “Immersive nostalgic experiences continue to be something fans really clamor for; and we know our execution with The Max spoke for itself. When the timing aligned to bring Good Burger to life, it was something we just couldn’t pass up.”

“Nickelodeon’s iconic All That series and the Good Burger feature film were comedic touchstones for an entire generation of kids,” said Sharon Cohen, Executive Vice President, Nickelodeon Experience. “With the return of All That to our air, this is the perfect time to give ‘90s Nick kids and a whole new fan base an opportunity to settle in for a fast food culinary adventure, which will of course include Ed’s special sauce!”

Fans of All That and Good Burger can feast on real-life Good Burgers, Good Chunks, and of course Good Shakes. The diner will also include an assortment of fan-favorite, insta-worthy moments, Good Burger-themed service experiences, merchandise, games, secret sauce and more. It wouldn’t be a trip to Good Burger without expecting a few comedic mishaps and surprises along the way.

Reservation tickets will go on sale to the public on Monday, June 17, at 10:00 AM PST at and will allow guests to book their experience through end of the year. Stay tuned on social media for the latest announcements. Fans can follow the Good Burger experience on social media on Facebook, Twitter and Instagram.

Nickelodeon’s brand-new version of its legendary sketch comedy series, All That, returns on Saturday, June 15, at 8:30 p.m. (ET/PT), with an all-new cast. In the series premiere, the new cast will be joined by original All That cast members Kel Mitchell, Lori Beth Denberg and Josh Server. Beloved roles are reprised in some of the series’ most memorable sketches including Good Burger, with Mitchell taking on his role as fast food slacker “Ed.” The episode will also feature a performance by Grammy®-nominated multiplatinum powerhouse trio Jonas Brothers, of their smash hit “Sucker.” The trio will also make a special appearance alongside Mitchell in the Good Burger sketch. Executive produced by original cast members Kenan Thompson and Kel Mitchell, All That will air weekly on Saturdays at 8:30 p.m. (ET/PT) on Nickelodeon.

Nickelodeon, now in its 40th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, digital, recreation, books and feature films. For more information or artwork, visit Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NASDAQ: VIA, VIAB).

Update (6/29) - UPROXX has unveiled awesome artist renderings featuring what Nickelodeon's Good Burger pop-up will look like!

While the set of the 90s on-screen version of Good Burger looked unappetizing with its gray-tones and dingy atmosphere, the pop-up’s design is full of color and isn’t a far cry from what you’d expect to find at a modern fast-casual burger joint.


The design was done by multi-disciplinary artist Floyd A. Davis IV who states “The goal of the design is to create a connection between the nostalgic visual legacy of Good Burger’s iconic past forms, and the updated aesthetic of the new season of Nickelodeon’s All That.”

Looking at the renderings, the Good Burger pop-up looks like a cross between Good Burger from All That and The Max from Saved by the Bell - and that's not a bad thing, two classic shows in one!


I'm going to say, at least based on these renderings, that Floyd nailed it. It looks like what Good Burger would probably look like in 2019, if it was a real restaurant. Only now it IS a real restaurant. Does it live up to its namesake? Fans don't have long to wait to find out!


From Los Angeles Magazine:

A First Look at the Grub at the Good Burger Pop-Up Diner in WeHo

Chef Alvin Cailan is slinging ”Good” food with a side of ’90s Nickelodeon nostalgia

Photo: Paige Skinner.

“Welcome to Good Burger, home of the Good Burger, can I take your order?” That’s the line Kel Mitchell made famous on the 1990s kids sketch show All That and its 1997 cinematic spin-off, Good Burger. Now, that famous line and fictional restaurant has spawned a pop-up in West Hollywood to coincide with Nickelodeon’s All That reboot.

The same guys who originated the Saved by the Bell pop-up, Saved by the Max, are behind the newest attraction, Good Burger, set to open July 10.

Alvin Cailan, the chef behind the web series The Burger Show, has put together a menu for Good Burger that includes the Good Burger (which comes in single, double, and triple); Good Chunks, chicken tenders (with Ed’s sauce); the Good Chicken Sandwich; plus fries, onion rings, salads, and milkshakes. (All items on the menu have a gluten-free option.) He says he’s a big fan of the Good Burger movie, so creating the menu is something he is excited to do.

The Good Burger (left) and the Good Chicken Sandwich. Photo: Paige Skinner.

“I’ve had it on my iTunes for like the last few years,” Cailan says. “It’s one of those movies where, growing up with my brother, I watched with it like twice a day sometimes. It’s something sentimental to me. That’s why I wanted to be a part of this project, because at this point in my career, I’ve definitely done a lot of burgers, but this is something that I really wanted to do.”

Even though in the movie and TV show Good Burger is a fast-food joint, Cailan says the real-world iteration will have fresh ingredients, and everything will be cooked to order, making it as “chef-driven as possible in a fast-food setting.”

The Good Salad and the Beyond Good Burger. Photo: Paige Skinner.

Only the immediate team at Good Burger has taste tested the food, but considering some of the Saved by the Bell stars that showed up at Saved by the Max, there’s a chance that Mitchell and Kenan Thompsonwill stop by.

“It’s always a level of anxiety when it comes to feeding celebs,” Cailan says, “but I have full confidence they will like it. Burger fans will love it.”

The Good Chunks are served slathered in Ed’s Sauce. Photo: Paige Skinner.

Good Burger is located at 7100 Santa Monica Blvd. Tickets are $30. But if you can’t make it in, you can order from the menu on Postmates during the pop-up’s run; for the week of July 29, all Good Burger orders on Postmates will receive free delivery.


From Time Out Los Angeles:

Whoa, dudes, here’s a peek inside WeHo’s new Good Burger pop-up restaurant

"STRAWBERRY JACUUUZZZIIIII" | Photograph: Stephanie Breijo

The gallons of orange soda are ready, there’s a celebrity chef in the kitchen and there’s enough of Ed’s secret-recipe special sauce to keep the restaurant in business—at least through the end of the year.

L.A.’s Good Burger pop-up restaurant finally opens this week, serving ’90s nostalgia and Nickelodeon cast members galore, not to mention the fictional fast-food chain’s iconic greeting: “Welcome to Good Burger, home of the Good Burger, can I take your orrrrrder?”

The team that brought us the Saved by the Bell-inspired Saved by the Max pop-up unveils their latest on Wednesday, a real-life Good Burger based on the one and only slapstick burger spot from sketch-comedy show All That.

The “Good Burger” sketch (and then, movie) originally starred Kenan Thompson and Kel Mitchell as bumbling but good-intentioned burger slingers, and you can bet there’ll be appearances from Good Burger’s O.G. employees, not to mention drop-bys from other All That cast members—from both the original lineup and the show’s recent reboot.

Before you roll your eyes and mumble something about cashing in on nostalgia, consider this: This pop-up is clearly by fans, for fans, especially when it comes to the food. Every $30 ticket includes a main dish ripped from the TV restaurant—like a Good Burger or some Good Chunks (honey mustard chicken tenders)—and a side like fries, onion rings or pickles, plus a commemorative paper hat just like Ed’s, the clueless Good Burger savior played by Mitchell. Still hungry? There are also à la carte items, including cocktails.

We wouldn’t blame you if you splurge on a few additional dishes: The team brought in Eggslut founder and celebrity chef Alvin Cailan to consult on the food, after all, and he’ll be in the kitchen the entire first week whipping up burgers, salads and sides.

You can also opt for cocktails riffing on orange soda, the preferred beverage of Kel (of Keenan and Kel): There are orange wines, orange-colored boozy slushies and orange-tinged cocktails, and, of course, regular, straightforward orange soda. If you’re looking for dessert, you can slurp strawberry shakes and enjoy a photo op in the “strawberry jacuzzi” machine, à la Ed. In fact, there’s no shortage of photo ops, whether beneath the blue Good Burger neon sign, or the surfable wave of orange soda.

“We’re huge ’90s enthusiasts, though I feel like everyone says that these days, so it’s kind of clichéd,” says operating partner Derek Berry. “But we did Saved by the Max, and we’ve always been fans of nostalgia.” So how did Berry and the team flip from one concept to the next? We can all thank “Good Burger” star Mitchell.

The actor visited the Saved by the Bell-themed run, and asked if the team might be open to collaborating for an IRL Good Burger next. Nickelodeon got in touch, and about three months later, the ball was rolling.

“Obviously we didn’t want to knock down walls,” Berry says, “so we thought, ‘How do we work within the space we already have, but make it look like a completely different restaurant?’”

Major set pieces replaced others, swapping Saved by the Max’s giant pink door with a massive burger crashing through the wall. There’s now an old-school arcade—with all games on free-play mode—sitting where Mr. Belding’s office was, so you can fill out your 90-minute reservation with N64, arcade cabinets, foosball and tabletop group games such as Jenga.

“Dingy fast-food restaurant is the vibe of this, whereas Saved by the Max was pristine and really bright at all times,” says Berry. “This one’s more laid-back, more fun; Saved by the Max was awesome, but there were so many moving parts. This is much more straightforward.”

To fit the casual vibes, the experience is also more streamlined. As opposed to a full-service restaurant, once you check in at the hostess stand you can order at the counter, where you’ll probably hear Mitchell’s classic line. On your ticket you’ll see your table number, where you can either wait for your food or drop your stuff and get to taking photos around the space while your meal’s in the making.

Get a sneak peek inside the Good Burger restaurant here, unless you work for sworn enemies Mondo Burger. Then just stay on your side of the street, OK, dudes?

The Good Burger pop-up launches on Wednesday, July 10, in the West Hollywood Gateway shopping center, at 7100 Santa Monica Blvd. Tickets are now on sale.

Photograph: Michael Juliano

Who loves orange soda? | Photograph: Stephanie Breijo

The signature Good Burger | Photograph: Stephanie Breijo

Photograph: Stephanie Breijo

Photograph: Michael Juliano

Photograph: Stephanie Breijo

Photograph: Stephanie Breijo

Photograph: Stephanie Breijo

Kel can take your order. | Photograph: Stephanie Breijo

The Beyond Meat vegan Good Burger lettuce wrap | Photograph: Stephanie Breijo

Yes, these are Kel Mitchell’s real shoes. | Photograph: Stephanie Breijo

Photograph: Stephanie Breijo

The Good Chunks chicken tenders | Photograph: Stephanie Breijo

Photograph: Stephanie Breijo


From People:

Pop-Up Party

Kel Mitchell cozies up with his wife Asia Lee and their daughter Wisdom Mitchell at the grand opening party for Nickelodeon’s Good Burger pop-up diner on Monday in West Hollywood.


From Entertainment Weekly:

See Kel Mitchell and Nick Cannon visit the new real-life home of the Good Burger

The 'All That' stars stopped by the pop-up restaurant in West Hollywood.

Order up!

Wednesday marks the opening of the Good Burger pop-up restaurant in West Hollywood, Calif., paying homage to the famous All That sketch turned cult classic film. Click through to take a tour of the space, featuring cameos by Nickelodeon alums Kel Mitchell and Nick Cannon.


Cannon and Mitchell with Cannon’s twins, Monroe and Moroccan.
Kel Mitchell sits by the All That logo
Kel Mitchell grabs a cup of orange soda, the preferred beverage of his Kenan & Kel character
Kel Mitchell pops out of a shake machine
A view of the dining room
Another view of the dining room, with the All That logo in the back
A better view of the Good Burger dining area
The Good Burger pop-up also has a step-and-repeat
A view of Good Burger kitchen area
A view of Good Burger's soda and shake machines
The area where they famously take your order
The All That game room
The Good Burger with fries
Good Burger's onion rings
A lettuce-wrapped Good Burger
Good Burger's salad option


From AdAge:


Nickelodeon brings the kids' cult classic to life in the form of a real restaurant

“Welcome to Good Burger, home of the Good Burger, can I take your order?” Children of the ‘90s will get the warm and fuzzies hearing that familiar line from Kel Mitchell and Kenan Thompson’s classic kids' movie “Good Burger” and the sketch from Nickelodeon show “All That” that inspired it. And now, they’ll be able to hear those words in real-life, as real-life customers in a new restaurant based on the cult hit.

Timed to the network’s reboot of “All That,” the brand has opened a “Good Burger” pop-up on Santa Monica Boulevard in West Hollywood, which will run through the end of the year. To create it, it partnered with the team behind the previous throwback experience that operated in the same space, Saved by the Max, inspired by ‘90s show “Saved by the Bell.”

Mitchell and Thompson's "Good Burger" characters Ed and Dexter won’t be running the kitchen, however. Those duties fall to L.A. chef Alvin Callan, founder of Eggslut. The offerings will include real-life Good Burgers, Good Chunks, Good Fries, Good Rings, along with drinks like Good Shakes and adults-only fare containing Good Booze.

The pop-up was designed by multidiscplinary artist Floyd A. Davis IV. "The goal is to create a connection between the nostalgic visual legacy of Good Burger’s iconic past forms, and the updated aesthetic on the new season of Nickelodeon’s ‘All That,’” he said in a statement. The space, not surprisingly, is Instagram-friendly, “full of immersive photo moments that play with perspective and scale, creating a stage for the multi-sensory experience.”

“Nickelodeon’s iconic ‘All That’ series and the ‘Good Burger’ feature film were comedic touchstones for an entire generation of kids,” added Sharon Cohen, EVP-Nickelodeon Experience. “With the return of ‘All That’ to our air, this is the perfect time to give ‘90s Nick kids and a whole new fan base an opportunity to settle in for a fast food culinary adventure.”

Customers need to reserve spots at $30 a head. The cost covers a main dish, side and commemorative merch. Fans can also partake in the menu via Postmates, which will be delivering free of charge from the pop-up the week of July 29th.

The “All That” reboot, executive produced by Thompson and Mitchell, is currently running on Saturdays at 8:30 PM on Nickelodeon.


More Nick: Nickelodeon Gives Carney's Restaurant on Sunset a Slime Makeover!

Originally published: Thursday, June 13, 2019 at 18:56.

Via Business Wire.
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