Saturday, May 08, 2021

ViacomCBS Applies to Register New 'Avatar: The Last Airbender' Trademarks With the USPTO

ViacomCBS, the parent company of the Nickelodeon brand, has applied to register two trademarks inspired by the network's beloved animated series, Avatar: The Last Airbender under a raft of categories with the United States Patent and Trademark Office (USPTO)!

The first trademark is titled "AVATAR BRAVING THE ELEMENTS NICKELODEON", which ViacomCBS has applied to patent under NICE Class 41 - Education, entertainment, sporting and cultural services, which is for entertainment services, namely, providing podcasts in the field of television programs.

The second trademark is titled "AVATAR LEGENDS", which ViacomCBS has applied to register in the following categories:

NICE Classes - 25: Clothing; footwear; headgear:

Goods & Services: Clothing, namely, shirts, t-shirts, sweatshirts, sweaters, blouses, pants, jeans, ties as clothing, trousers, shorts, suits, underwear, pajamas, jackets, coats, vests, socks, stockings, tights, dresses, skirts, swimwear; headwear, namely, hats, beanies, caps being headwear, visors, headbands, bandanas; clothing accessories, namely, belts, gloves, mittens, scarves; footwear, namely, boots, shoes, sandals, slippers; Halloween costumes

NICE Classes - 18: Leather and imitations of leather:

Goods & Services: Umbrellas, luggage tags, tote bags, backpacks, fanny packs, messenger bags, handbags, wallets and purses, athletic bags, garment bags for travel, knapsacks, change purses, duffle bags, beach bags, make-up bags sold empty

NICE Classes - 28: Games; toys; sports equipment

Goods & Services: Toys, games and playthings, namely, dolls and accessories therefor, action figures, action figure play sets, character figures, character figure play sets, toy figurines, plush toys, toy vehicles and accessories therefor, children's multiple activity toys, toy building sets, children's educational toys for developing cognitive skills, ride-on toys, construction toys, parlor games, puzzles, role-playing games, card games, board games, interactive board games, action skill games, action target games, electronic hand-held games for use with external display screen or monitor and electronic action toys

NICE Classes - 16: Paper, cardboard and goods made from these materials

Goods & Services: Printed matter, namely, note paper and loose leaf paper, decals, stickers, trading cards, note cards, posters, folders, calendars, stationery writing paper and envelopes, arts and craft paint kits; notebooks; blank journals; address books; diaries; school supplies, namely, school boxes made of cardboard; pencils; pens, pen and pencil cases and holders, erasers, pencil sharpeners, markers, and drawing rulers; gift wrapping paper; paper party decorations; party paper bags

NICE Classes - 09: Scientific and electric apparatus and instruments

Goods & Services: Prerecorded DVDs and videocassettes featuring entertainment programming; prerecorded compact discs featuring music, and video games, computer games and audio books, as well as music and instructions for use of toys; Computer software for authoring, downloading, transmitting, receiving, editing, extracting, encoding, decoding, displaying, storing and organizing text, graphics, images, audio files, video files, electronic games and electronic publications, all in the field of entertainment; computer software for use in searching, reviewing, purchasing and downloading electronic games and electronic publications; computer software, namely, computer application software for mobile phones, smart phones, computers and tablets featuring skill and action games; computer game software; computer software applications for use in downloading, playing and reviewing audio, text and other digital content in the field of entertainment; computer software applications featuring skill and action games; downloadable computer game programs; downloadable game software via a global computer network and wireless devices; protective carrying cases specially adapted for phones and handheld computers; mobile phone cases and casings; headphones; earphones; earphones and microphones/speaker phones for use with mobile telephones; downloadable electronic publications in the nature of books, magazines in the field of entertainment and video games; computer peripherals and webcams; sports helmets; consumer-electronics accessory, namely, removable grips for smartphones and sunglasses

According to USPTO records, ViacomCBS applied to register the trademarks of "AVATAR BRAVING THE ELEMENTS NICKELODEON" and "AVATAR LEGENDS" on Wednesday, April 28, and are still pending approval.

The categories that ViacomCBS has applied to register the trademarks of "AVATAR BRAVING THE ELEMENTS NICKELODEON" and "AVATAR LEGENDS" under suggest that Nickelodeon are planning to launch a Avatar: The Last Airbender podcast series as well as a new merchandise line inspired by the iconic animated series.

Avatar has seen a resurgence in popularity in the past few months after both Last Airbender and Legend of Korra hit Paramount+ and Netflix. It turns out that nostalgic millennials, a global quarantine, and a light-hearted binge are a perfect combination. Nickelodeon took notice, announcing the formation of Avatar Studios, a new creative endeavor focused solely on putting out new Avatar content. The original creators are on board, but exactly what characters or stories we can expect to see was left unsaid. Netflix is also developing a live-action Avatar: The Last Airbender series, without the show's original creators.

For those who are unfamiliar, Avatar: The Last Airbender was originally created by Michael DiMartino and Bryan Konietzko for Nickelodeon in 2005. The series is set in world people can manipulate the elements of Earth, Water, Fire, and Air, and they lived peacefully in different regions until one of the regions started a world war.

One master who can manipulate all four elements, dubbed the "Avatar," had been able to prevent this war, but disappeared soon after. 100 years later, a new Avatar named Aang awakens and sets out on a journey to master all the elements in order to bring peace to the land once more. The Legend of Korra takes place takes place 70 years after the events of its predecessor, following the next Avatar, a young girl named Korra from the Southern Water Tribe.

Both series continue in success ongoing graphic novel series published by Dark Horse.

Watch Avatar: The Last Airbender and The Legend of Korra on Paramount+ and Netflix!

Subscribe to the NEW official Avatar: The Last Airbender YouTube channel!:

More Nick: Nickelodeon Establishes Avatar Studios; Announces Animated 'Avatar: The Last Airbender' Movie!

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Originally published: Saturday, May 08, 2021.

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