Monday, December 04, 2017

Parques Reunidos Opens Europe's First 'Nickelodeon Adventure' Theme Park In Murcia, Spain

Leisure park operator Parques Reunidos opened the Nickelodeon Adventure theme park in Thader Shopping Center, owned by Merlin Properties, in Murcia, Spain on Friday 1st December 2017!

The launch is part of a strategic deal between Parques Reunidos and Viacom International Media Networks (VIMN) that has allowed for the development of Family Entertainment Centers with Nickelodeon’s characters at shopping centers since March 2016. The theme park features interactive experiences dedicated to each of Nick’s most popular characters, including SpongeBob SquarePants.

José Francisco Ballesta Germán, Mayor of Murcia; Fernando Eiroa, the CEO of Parques Reunidos; Gerald Raines, the VP of global location-based experiences for Nickelodeon; and Ismael Clemente, the CEO of Merlin Properties SOCIMI, inaugurated the exclusive retailtainment project in Europe, which covers 5,000 square meters.

Nickelodeon Adventure is the first Nickelodeon Family Entertainment Center in Europe. Attractions include SpongeBob’s Boating School Blast!, a specific PAW Patrol zone that includes the Paw Patrol Fire Engine and the Paw Patrol Control Tower, and different spaces dedicated to Dora the Explorer, the Rugrats, The Fairly OddParents and Teenage Mutant Ninja Turtles. In addition, the center offers Nickelodeon-themed birthday rooms, an interactive area, a 4D cinema and educational spaces for school groups.

“I’m very pleased to be back in Spain for the opening of this new park in partnership with Parques Reunidos,” said Raines. “Location-based entertainment is a key part of our business strategy and presents great opportunities for growth. Nickelodeon Land, as the first center of its kind in Europe, represents a great milestone for the brand and will provide memorable experiences for kids and their families.”

Eiroa commented: “Following the success achieved with Nickelodeon Land at Madrid’s Parque de Atracciones and NickLand at Movie Park Germany, these incredible Merlin Properties facilities allow us to implement our diversification strategy through these Indoor Entertainment Centers (IEC) and to offer the families an opportunity to interact with their most beloved Nickelodeon characters. The agreement reached with Viacom will make it possible for us to open similar centers following this format, in other cities such as Madrid, London or Lisbon.”

“The opening of Nickelodeon Adventure in Thader is not just a new commitment of Merlin to innovation and vanguard at retail, but also a way to consolidate this plaza as a place of reference and as an outstanding fashion and leisure center in the region of Murcia and its area of influence,” added Clemente. “Nickelodeon Adventure combines several of Merlin’s current proposals: leisure, education and the improvement of costumer experience. All of them combined in a meeting space thought for an increasingly demanding public looking for alternative concepts.”

As part of their partnership, Parques Reunidos and VIMN will also open the UK's first Nickelodeon-branded family entertainment centre at intu Lakeside in 2018.

More information about Nickelodeon Adventure Murcia can be found on Follow Nickelodeon Adventure Murcia's official Facebook and Instagram pages for the latest news from the theme park.

Original Nickelodeon, Viacom International Media Networks, Parques Reunidos and Merlin Press Release via


“Nickelodeon Adventure” will open today at Murcia’s Thader Shopping Center and will take up a total of 5,000 sqm of the mall’s surface.

It will be the first European park allowing visitors to have an interactive experience in the company of Nickelodeon’s most famous characters, such as SpongeBob SquarePants, Paw Patrol, or Dora the Explorer.

Murcia, December 1st, 2017 – Parques Reunidos opens today the first European Nickelodeon Adventure park, located at Thader Shopping Center in Murcia, which belongs to Merlin Properties. The opening falls within the framework of the strategic agreement reached in March 2016 between Parques Reunidos and Viacom International Media Networks to develop mall entertainment centers featuring Nickelodeon characters.

This morning, Mr. José Francisco Ballesta Germán, Mayor of Murcia, Mr. Fernando Eiroa (CEO, Parques Reunidos), Mr. Manuel Gil, (Senior Vice President & General Manager, VIMN España), and Mr. Ismael Clemente ‎(CEO, MERLIN Properties SOCIMI), launched this center, a unique and innovative initiative in Europe, which extends over 5,000 sqm and is designed to take visitors on a family adventure.

The park is divided in different areas devoted exclusively to all the most famous Nickelodeon characters. Some examples of these spaces are SpongeBob’s Boating School Blast!; a specific Paw Patrol area including Paw Patrol Fire Engine and Paw Patrol Control Tower; different areas dedicated to Dora the Explorer, The Rugrats, The Fairly OddParents, as well as an animated adventure course themed after The Teenage Mutant Ninja Turtles, where children will enjoy routes through tunnels and over climbing walls. Furthermore, the center includes Nickelodeon-themed birthday celebration rooms, an interactive area, a 4D theater, and educational areas for school groups.

The development of Indoor Entertainment Centers (IECs), located both in shopping malls and in iconic urban locations, is one of Parques Reunidos’ main growth strategies because it contributes to increasing the company’s income stability by reducing weather-related seasonality. Parques Reunidos has a strong expansion plan for this kind of centers, which will be open to the public year-round.

“After the success we’ve seen with Nickelodeon Land at Parque de Atracciones de Madrid and with NickLand at Movie Park Germany, these fantastic facility owned by Merlin Properties allows us to carry out our diversification strategy through our Indoor Entertainment Centers (IECs), while also providing families with the opportunity to interact with Nickelodeon’s most beloved characters. The agreement we have reached with Viacom will enable us to open a number of centers following this same format in other cities such as Madrid, London, or Lisbon”, explained Parques Reunidos CEO, Fernando Eiroa.

Manuel Gil, Senior Vice President & General Manager at Viacom International Media Networks España stated that “we are very excited to finally present this project, which is so unique in Europe. With this Indoor Entertainment Center we are able to offer, once again, an authentic Nickelodeon experience along with Paw Patrol, SpongeBob SquarePants, or The Teenage Mutant Ninja Turtles”.

“The arrival of Nickelodeon Adventure to Thader reflects MERLIN’s investment on innovation and on front-line Retail, while also strengthening this mall’s image as an entertainment and shopping destination within the Murcia region and all its surrounding areas. Nickelodeon Adventure clearly combines MERLIN’s current plans for the future: Entertainment, Education, and improving Client Experience, all happening simultaneously in a space designed to meet an increasingly demanding audience who are looking for new entertainment concepts” mentioned MERLIN Properties’ CEO, Ismael Clemente.

About Merlin

MERLIN Properties SOCIMI, S.A. (MC:MRL) is the largest real estate public company in the Spanish stock market, holding a €5,100 million capitalization. The company specializes in buying and managing third-party assets within the Iberian peninsula, and they invest primarily in office space, retail space, and logistical facilities in the Core and Core Plus segments. MERLIN Properties also belongs to the IBEX 35, Euro STOXX 600, IBEX 35, Euro STOXX 600, FTSE EPRA/NAREIT Global Real Estate Index, GPR Global Index, GPR-250 Index y MSCI Small Caps reference indexes.

About Nickelodeon

Nickelodeon is one of the best-known children and family entertainment brands at the international level. It has built a global business model that excels because it always keeps target audiences in mind. Nickelodeon’s portfolio includes programing blocks, in-house program production, especial events, consumer goods, digital products, theme parks, books, movies, and social initiatives. Nickelodeon brands reach almost one thousand million subscribers in more than 160 countries and territories worldwide through more than 80 local channels. Outside of the United States Nickelodeon is a part of Viacom International Media Networks (VIMN), a division of Viacom Inc. (NASDAQ:VIA, VIAB), one of the largest TV content creator on all available platforms.

About Parques Reunidos

Parques Reunidos is one of the world’s leading leisure park operators. The company portfolio comprises 61 assets (amusement parks, animal parks, aquatic parks, family entertainment centers and other attractions). Parques Reunidos is present in 14 countries in the Americas, Europe, Middle East and Asia, receiving approximately 20 million visitors per year. For more information regarding Parques Reunidos, please visit:

About Viacom International Media Networks

VIMN is a part of Viacom Inc. (NASDAQ: VIA, VIAB) and is formed by some of the most famous entertainment brands in the world such as MTV, Nickelodeon, Comedy Central, BET, Paramount Channel, Channel 5 (UK), VH1, VIVA, COLORS, Spike, Game One and TR3s: MTV, Música y Más. Viacom content reaches around 3.200 million homes in approximately 170 territories and in 40 languages through more than 200 locally-operated TV channels and more than 550 digital media and mobile television.


H/T: TVKIDS; Additional source: blooloop.

More Nick: First-Look At Proposed Exterior Of Nickelodeon's New Family Entertainment Centre At intu Lakeside!
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