New PAW Patrol Special, Product Line Race into Walmart
Nickelodeon announced the launch of an all-new feature-length PAW Patrol special, PAW Patrol: Ready, Race, Rescue!
Walmart will be the exclusive home for Ready, Race, Rescue in the U.S., offering the DVD and special-edition product across 10 categories launching in the U.S. on September 3. The DVD will be bundled with a digital copy of the 44-minute episode for a retail price of $14.96. Pre-orders are now on sale.
Update (8/29) - Following its home entertainment release, Nickelodeon USA will premiere PAW Patrol: Ready Race Rescue on TV on Monday, November 11, 2019!
PAW Patrol, produced by Spin Master Entertainment, is a top-rated kids TV DVD franchise for four years running. Ready, Race, Rescue follows the success of PAW Patrol: Mighty Pups, the kids’ non-theatrical preschool direct-to-video release of 2018. In an all-new adventure, the pups take to the track for the Adventure Bay 500 and need to speed into action when legendary race car driver, The Whoosh, can’t compete.
In Paw Patrol: Ready Race Rescue, it’s the ADVENTURE BAY 500! The pups have built an awesome race track and are ready to be the pit crew for their race hero, THE WHOOSH! But when the legendary racer is unable to drive in the CHAMPIONSHIP RACE, he calls on his biggest fan-pup MARSHALL to take the wheel and race in his place! Marshall has to overcome his lack of confidence and his dastardly competition, THE CHEETAH, to fulfill his dream of becoming the FASTEST race-pup EVER! Get ready to race and rescue!
The Ready, Race, Rescue product assortment will include toys, apparel, accessories, footwear, home, health and beauty, and more. Walmart and Viacom Nickelodeon Consumer Products (VNCP) are also partnering with retail-tainment events in 800 stores nationwide the weekend of September 7.
Ready, Race, Rescue was released in Canada on Friday, August 2, 2019, and following its U.S. launch, will roll-out internationally, including in cinemas in Australia on Thursday 3rd October 2019 and New Zealand on Thursday 17th October 2019.
VNCP will celebrate the exclusive collection with race-themed marketing initiatives, starting with a NASCAR sponsorship with partner, Spin Master Entertainment. A Ready, Race, Rescue-themed Kids Zone, PAW Patrol–costumed character appearances, and activations will be featured at NASCAR’s event in Richmond, Va. on on September 21. In the lead up to the event, seven influencers across the country will ‘Race Across America’ and post from various states before ‘arriving’ in Richmond.
NEW PAW Patrol Movie Ready Race Rescue! | PAW Patrol Official & Friends
Ready, Race, Rescue! Ryder and the speedy pups rush to save the day in this brand new movie! Coming out September 3rd!
Currently in its sixth season, PAW Patrol follows a pack of heroic rescue pups—Chase, Marshall, Rubble, Skye, Rocky, Zuma, Everest and Tracker—who are led by a tech-savvy boy named Ryder. Together, they work hard to show the people of Adventure Bay that “no job is too big, no pup is too small!” The series features a curriculum that focuses on citizenship, social skills and problem-solving. Nickelodeon recently renewed PAW Patrol for a seventh season of 26 half-hour episodes.
A PAW Patrol feature film is also in development.
More Nick: Nickelodeon Embarks on New Direction with its Biggest, Most Wide-Ranging Content Slate Ever!
Originally published: Thursday, August 22, 2019.
Original source: aNb Media, Inc..
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