SpongeBob SquarePants reigns supreme as Amazon Prime Video's most in-demand series for February 2022, with average sales up 65x higher than usual.
SpongeBob SquarePants tops the list as the most in-demand show on Amazon Prime Video last month. The beloved Nickelodeon animated series has been airing since 1999, and its goofy premise has spawned hundreds of episodes and a handful of SpongeBob SquarePants films. The SpongeBob machine doesn't seem to be dying down anytime soon, either, with Paramount planning more films and projects within the franchise, for TV, streaming and theatrical releases. SpongeBob is responsible for countless quotable and memeable moments that are recognizable to most millenials, which is no easy feat for an animated children's show.
The children's comedy series follows SpongeBob, an overly optimistic sea sponge who flips burgers and wreaks havoc around Bikini Bottom, usually alongside his best friend Patrick Star. SpongeBob is prone to unintentionally annoying his boss Mr. Krabs and his co-worker/neighbor Squidward Tentacles. The other unique residents of the underwater town also play a role, from the devious Plankton, to the intelligent Sandy Cheeks. SpongeBob SquarePants has remained successful for its odd humor that is popular for people of all ages.
According to data from Parrot Analytics (via The Wrap), SpongeBob SquarePants is having a moment on Amazon Prime Video more than 20 years after its initial debut. In February 2022, the long-running show was the most in-demand on the entire platform. In fact, the show reportedly saw 65 times more sales than average last month.
While Amazon Prime is competing with platforms like Netflix and HBO Max to make original content that entices customers into paying monthly subscriptions, this data appears to prove that, sometimes, popular old content can also be a reliable staple for streamers. In addition, kids' content tends to be a major win for streaming platforms. The report indicates that more than 20 percent of Amazon Prime Video's most-demanded shows were classified as children's content, so the genre is an important one for studios to pay attention to. It's likely that this data will also impact Amazon's decision to renew its licensing contract for SpongeBob SquarePants, since fans are continually interested in streaming SpongeBob content via their Prime Video subscriptions.
However, now that the Paramount+ streaming service has found its footing, Nickelodeon might be forced to limit its deals with platforms under the same corporate umbrella. The studio is already planning to make future SpongeBob films to release via Paramount+ and has developed exclusive spinoffs like Kamp Koral: SpongeBob's Under Years and The Patrick Star Show. Given this, Amazon might have to pay top dollar to Paramount Pictures for the streaming rights to the hit show, or risk losing a major moneymaker like SpongeBob SquarePants.
From WrapPro:
In February, the most in-demand show on Amazon Prime Video was “SpongeBob SquarePants.” The long-running animated hit had over 65 times the demand of the average series in February, according to Parrot Analytics data.
This underscores the importance Amazon has placed on children’s content. “Peppa Pig,” another global hit with kids, was also among the 10 most in-demand shows available on Amazon. Prime Video exists to help fuel the larger Amazon Prime engine, whether that’s attracting more people to sign up to the service with a new hit series like “The Wheel of Time” or retaining subscribers so they continue to spend money on the ecommerce platform. The 10 most in-demand shows on Amazon Prime Video in February 2022 (Parrot Analytics)
Kids’ content in particular is a powerful retention tool so it’s not surprising to see the investments the platform has made in this type of content; 20.7% of demand for all shows on the platform was for a kids’ series in February.
It should be noted that “SpongeBob” and “Peppa Pig” are both licensed IP by Amazon from ViacomCBS (now Paramount) and eOne, respectively, and that the agreements to stream their shows (and other licensed series on the service) will end or need to be renewed at some point — the length of those contracts hasn’t been disclosed.
But half of Prime’s 10 most in-demand series on the platform last month were originals, showing the platform’s commitment to producing quality original content as well as licensing popular shows for its catalog. Among these, two series have recently or are in the process of wrapping up. “The Expanse” had its series finale on Jan. 14. The sci-fi drama has been a flagship show for Amazon for years. Similarly, “The Marvelous Mrs. Maisel” will stream the season 4 finale on Friday.
With these longstanding hits coming to an end, it’s time for a new era of Amazon originals to rise to the occasion and fill the gap left by these finales. Recent premieres like “The Legend of Vox Machina” and “Reacher” are already attracting audience attention (both had over 20 times the average series demand in February).
Key for Amazon in the coming months will be continuing to prove its value to subscribers until September when the long-hyped “Lord of the Rings” series should finally start paying dividends on Amazon’s massive $465 million investment in the first season.
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Watch SpongeBob SquarePants and The Patrick Star Show on Nickelodeon, and 200 episodes of SpongeBob, The SpongeBob Movie: Sponge On The Run, Kamp Koral: SpongeBob's Under Years and The SpongeBob Musical on Paramount+! Try it FREE at ParamountPlus.com.
Listen to The SpongeBob Musical here!
CALLING ALL GOOFY GOOBERS! (ROCK!) Are ya ready for a deep dive into the world of SpongeBob SquarePants? The SpongeBob YouTube channel is THE PLACE for all fan-favorite SpongeBob moments! We’re serving up everything from legendary scenes to remixes of classic songs to deep dives into Bikini Bottom lore. Be sure to check back every week for Music Mondays, Wumbo Wednesdays, and Flashback Fridays! Subscribe now at https://www.youtube.com/SpongeBobOfficial!
Shop SpongeBob!: https://www.spongebobshop.com - SpongeBob face masks now available, with ALL proceeds going to charity!
CALLING ALL GOOFY GOOBERS! (ROCK!) Are ya ready for a deep dive into the world of SpongeBob SquarePants? The SpongeBob YouTube channel is THE PLACE for all fan-favorite SpongeBob moments! We’re serving up everything from legendary scenes to remixes of classic songs to deep dives into Bikini Bottom lore. Be sure to check back every week for Music Mondays, Wumbo Wednesdays, and Flashback Fridays! Subscribe now at https://www.youtube.com/SpongeBobOfficial!
Shop SpongeBob!: https://www.spongebobshop.com - SpongeBob face masks now available, with ALL proceeds going to charity!
Original source: ScreenRant.
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