Tuesday, September 27, 2022

GCDS Gives SpongeBob The Couture Treatment At Milan Fashion Week 2022

SpongeBob made an unexpected appearance on the 2022 Milan Fashion Week catwalk courtesy of GCDS.

For Spring/Summer 2023, creative director Giuliano Calza placed GCDS on a new planet — one tonally ruled by its pink alien mascot Wirdo, strictly adhered to a new constitution of style and lightheartedly submerged in SpongeBob SquarePants' Bikini Bottom. Suffice it to say, there’s a lot happening here.

To clear things up, the collection, dubbed “Alien Disco,” asks one overarching question: "what if aliens were hot?" (Roger Smith and Dr. Zoidberg were unavailable). Calza toys with this playful inquiry through a series of inventive silhouettes: among them, form-fitting catsuits, very-ripped denim pants, revealing swimwear and motocross gear.

At large, the martian-ready range is defined most prominently by light pinks, greens and yellows, subtly prodding onlookers with the color palette of Nickelodeon’s SpongeBob SquarePants and verifying the link with literal imagery of the famous sea sponge and his best friend, Patrick Star. Look after look, the notable cartoon character is made fashionable with an amalgam of beads, embroideries, crystals and intricate design techniques. It’s fun, unexpected and outside-the-box, all of which are qualities that have made fashion fond of GCDS.

With a healthy serving of irony, Calza’s latest iterations showcase the joyous elements of fashion without sacrificing the label’s expert craftsmanship. In the words of the House itself, the collection envisions “a posse of alien club kids, towering on massive platforms, faces painted in multiple colors, expressing the idea that being different is an opportunity, and that minorities must be protected in order to progress.”

Speaking to WWD, Calza said with a smile: “This is the emblem of weirdness, it’s so above the lines that you can accept everything that this sponge says,” adding “Plus this character is not gay nor straight, it has no boundaries.” Prior to the event, Calza teased that SpongeBob would be getting the "couture-like treatment",

Check out a selection of photos of the new SpongeBob apparel below, courtesy of HYPEBEAST, and make sure to visit hypebeast.com for more pics of the collection!

Watch SpongeBob SquarePantsKamp Koral: SpongeBob's Under Years and The Patrick Star Show on Nickelodeon, and 200 episodes of SpongeBobThe SpongeBob Movie: Sponge On The Run and The SpongeBob Musical on Paramount+! Try it FREE at ParamountPlus.com.

Listen to The SpongeBob Musical here!

CALLING ALL GOOFY GOOBERS! (ROCK!) Are ya ready for a deep dive into the world of SpongeBob SquarePants? The SpongeBob YouTube channel is THE PLACE for all fan-favorite SpongeBob moments! We’re serving up everything from legendary scenes to remixes of classic songs to deep dives into Bikini Bottom lore. Be sure to check back every week for Music Mondays, Wumbo Wednesdays, and Flashback Fridays! Subscribe now at https://www.youtube.com/SpongeBobOfficial!

Shop SpongeBob!: https://www.spongebobshop.com - SpongeBob face masks now available, with ALL proceeds going to charity!

Additional sources: NYLONMontenapo DailyEssential Homme.

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