Friday, May 18, 2012

Nickelodeon UK's Preschool Channel, Nick Jr. UK, Unveils 2012's "Help Dora Help" Campaign

Nick Jr unveils Help Dora Help 2012

Nursery and pre-school campaign returns for a second year.

Nick Jr has launched Help Dora Help for 2012 [this years campaign], the campaign which aims to bring exploration to life in nurseries and pre-schools across the UK.

The campaign - which is supported by The Prince's Foundation for Children & the Arts - consists of a free activity pack, giving nurseries and pre-schools educational activity resources. Nurseries will also have the opportunity to apply for an award of £20,000.

The pack follows the Early Years Foundation Stage development goals and contains six activity session plans that provide learning opportunities with the theme of Dora the Explorer's adventures.

The themes for this year's pack are Cooking, Sports Day, Fairy Tales, Animals, Seaside and Music.

Registration is now open at for nurseries to apply for a pack. They have until July 22nd to work through activities with their pre-schoolers and put together their application for the £20,000 award.

Once the applications have been submitted, a panel led by Nick Jr's Wake Up World Helena Dowling, alongside Nick Jr representatives and partners including The Prince's Foundation, Dora Magazine and Chad Valley will choose five finalists. The public will then be able to vote for their favourite application and decide who is awarded the £20,000.

Each of the five finalists will be awarded discovery and learning equipment from Chad Valley, as well as a classroom visit from Dora. All five finalists' award bids will be filmed and aired on Nick Jr.

Hope Niursery School in Belfast was selected for the award in 2011.

"The quality of applications in 2011's Help Dora Help campaign were incredible," said Tina McCann, MD of Nickelodeon UK. "We're delighted with the way the award has been used at Hope Nursery and equally excited to engage with pre-schoolers and practitioners across the country once more throughout 2012."

Tags: chad valley, dora the explorer, nick jr
Also, Tweeted (posted) by Nickelodeon UK and Ireland's Press Office on their official Twitter profile page (@NickelodeonUKPR):
Happy Friday everyone!! #HelpDoraHelp 2012 has launched! sign up now!
Also, Tweeted (posted) by Tina McCann, the Managing Director of Nickelodeon UK and Ireland, on her official Twitter stream (@NickMDTMc):
Help Dora Help launch today - opp for all UK pre-schools to participate - check out for more info and applications
Also, Tweeted by Nick Jr. Channel UK and Ireland on their official Twitter profile feed (@NickJrUK):
Are you a nursery practitioner? Your nursery could be awarded £20,000 in our Help Dora Help campaign. For more info
Do you know about the Help Dora Help campaign? If you are a nursery practitioner have you registered? Find out more
Has your child's pre-school heard about the ‪#HelpDoraHelp‬ campaign? Give this leaflet to your pre-school today!
There is only one week for your nursery or pre-school to submit their #HelpDoraHelp applications! To find out more go
Also, Tweeted (posted) by Nick Jr. UK and Ireland presenter Helena Dowling ("Wake Up World") on her official Twitter profile page stream (@HelenaDowlingtv):
Not long to get entries in 4 Help Dora Help! #helpdorahelp helping nurseries across the UK to provide great facilities for preschoolers!
@NickJrUK Help Dora Help entries have to be in by 22nd July! That's less than 3 weeks away! Get those entries in :) I love seeing them
Also, Tweeted (posted) by Nick Jr. UK and Ireland presenter Helena Dowling ("Wake Up World") and Nick Jr. UK on their official Twitter feeds:
@HelenaDowlingtv: I will getting on the airwaves tomorrow a.m [on Wednesday 11th July 2012] to promote the fantastic ‪#helpdorahelp‬ campaign..helping preschoolers across the uk @NickJrUK - 3.40pm Tuesday 10th July 2012
@NickJrUK: We hope it goes well Helena! ‪#HelpDoraHelp‬ - 6.15am Wednesday 11th July 2012.
@HelenaDowlingtv: had a great time chatting to radio stations across the country about ‪#helpdorahelp‬ along with the brilliant Jax Harding.