Monday, May 20, 2013

Nickelodeon & Viacom Consumer Products To Attend BLE 2013

Advanstar Communications Inc. has announced the Nickelodeon & Viacom Consumer Products news in the following press release, from PRNewswire, that Nickelodeon & Viacom Consumer Products (NVCP), the arm of Viacom Inc. which oversees all merchandising and retail operations for the leading multimedia entertainment company, will be attending Brand Licensing Europe 2013 exhibition, the world's largest brand and property marketplace, which will take place at London's Olympia between Tuesday 15th - Thursday 17th October 2013.

While at BLE 2013, Nickelodeon & Viacom Consumer Products is expected to host a special booth (stall) at stand E005 where NVCP will showcase their diverse portfolio of some of the world's most powerful TV and entertainment properties, franchises and characters, including Nickelodeon's "SpongeBob SquarePants", "Dora the Explorer" and newly launched "Teenage Mutant Ninja Turtles", which will be available for license in 2014. NVCP is also expected to announce their retail and broadcast plans for the year ahead.

With a diverse portfolio spanning animation, preschool, student and youth-oriented licenses, NVCP is committed to providing key partner development and innovative marketing solutions, ensuring the highest quality product offering across some of the world's most powerful TV and entertainment properties.

Nickelodeon attend Brand Licensing Europe at Kensington Olympia on October 16, 2012 in London, England. (Photo by Ian Gavan/Getty Images)

At BLE 2012, Michael Connolly, Senior Vice President, NVCP, announced the new infant programs around Nickelodeon's evergreen properties "SpongeBob SquarePants" and "Dora the Explorer", including the new lines, Dora Baby and Bubbly Baby Bob! [working titles], and showcased their brand new "Teenage Mutant Ninja Turtles" merchandise lines and products by Playmates. Nickelodeon UK's press team also hosted a special underground cocktail party in true Turtle style at Village Underground, London, to celebrate the UK launch of Nick's brand CGI-animated TMNT series, which included an 16m x 7m bespoke mural painted on the outside of the building, painted by acclaimed US artist David Flores, and with the London trains rattling overhead, guests couldn't help but feel like they had been invited into the Turtles very own underground lair (albeit with cocktails and canap├ęs at the ready!):
BLE 2013 Registration is Open & New Exhibitors Announced

LONDON, May 20, 2013 /PRNewswire/ -- Brand Licensing Europe, the Advanstar organised exhibition, has announced that registration for BLE 2013 is now open. Visitors and the press can register at The exhibition takes place at London's Olympia, 15-17 October 2013.

Now in its 15th year, this year's show is set to be the busiest yet, with 200 exhibitors already signed up. Companies including Character World Ltd, Jast Company Ltd., Nia's World of Art & Design, Random House Group, STUDIOCANAL, The Copyrights Group, The Pokemon Company International and World Wrestling Entertainment will exhibit for the first time.

BLE event director, Darren Brechin , said: "We are very pleased with the organic growth taking place on the show floor this year and are delighted to welcome such outstanding new exhibitors to BLE. New brands are coming on board in response to the careful work we are doing to create the right environment and audience for them in the West Hall. Art, Design and Illustration exhibitors are filling the gallery. Character and Entertainment companies are already developing exciting plans to bring their brands to life for retailers and other potential partners."

Olympia's Grand Hall will host some of the biggest names in international Character & Entertainment licensing, including Aardman Rights, Disney Consumer Products, DreamWorks Animation, Hasbro Brand Licensing & Publishing, ITV STUDIOS Global Entertainment, Mattel Brands Consumer Products, Mind Candy, Nickelodeon & Viacom Consumer Products, SEGA Corporation, Walker Books and Warner Bros. Consumer Products, as well as the principal agencies in the European licensing industry.

BLE 2013's new Brands area, located in the newly renovated Upper West Hall, will feature exhibitors including Adidas Italy S.p.A., Alchemy Licensing, Battersea Dogs and Cats Home, Beanstalk, Chupa Chups, Dorna Sports S . L, NBA Europe, Performance Brands and Route 66 Licensing. New exhibitors Discovery Enterprises International and WWF UK will make their debut in this area.

Art, Design and Illustration brands will be housed on the gallery level of Olympia's Grand Hall. Exhibitors include April Rose Illustration, Fatina Dreams, Helz Cuppleditch, Kate Knight and Two Little Boys. Look out for new exhibitors including Belle and Boo, Budi Basa , Petite Frite for Kids, PIM Pimlada and WIDE-SIDE.

BLE 2013 is also a comprehensive destination for the inventive and authentic world of heritage and museum licensing. Exhibitors such as Victoria & Albert Museum, The Royal Opera House and the Science Museum Group are joined this year by new exhibitors the National Portrait Gallery and the National Museum of Northern Island.

Once again the Advice Centre will be populated by companies offering specific services to the licensing industry. The Screening Suite and the Licensing Academy will play a significant part in the show again this year.

Brand Licensing Europe 2013 takes place from 15 – 17 October 2013 at London's Olympia. For more information please visit

Notes to editors:

About Brand Licensing Europe

Brand Licensing Europe 2013 ( takes place from 15-17 October 2013 at Olympia, London. It is the only pan-European event dedicated to licensing and brand extension. Now in its 15th successful year, Brand Licensing Europe 2012 hosted 284 exhibitors and 6,875 visitors from 73 countries.

About Advanstar Licensing Group

Advanstar Communications Inc. (, producer of Licensing Expo and Brand Licensing Europe, is a leading worldwide media company providing integrated marketing solutions for fashion, life sciences and power sports industries. Advanstar serves business professionals and consumers in these industries with its portfolio of 147 events, 68 publications and directories, 267 electronic products and web sites, as well as educational and direct marketing products and services. Market leading brands and a commitment to delivering innovation, quality products and services enable Advanstar to "connect our customers with theirs". Advanstar has approximately 1,000 employees and currently operates from multiple offices in North America and Europe.

SOURCE Advanstar Communications Inc.