Monday, July 01, 2013

Loseley Announces Plans To Launch New Range Of Nickelodeon "SpongeBob SquarePants" And "Dora the Explorer" Push-Up Lollies In The UK; Extends Current Deal To Add To Current "SpongeBob SquarePants" Ice Cream Line

The fast-moving consumer goods (FMCG) industry news magazine The Grocer is reporting the exciting Nickelodeon & Viacom Consumer Products news that the classic British brand Loseley Ice Cream has announced the company has signed a licensing agreement with Nickelodeon and Viacom Consumer Products UK (NVCP UK) to produce a brand new range of push-up lollies featuring television characters from two of Nickelodeon's most popular properties - "SpongeBob SquarePants" and "Dora the Explorer". Although a debut date for when Loseley's new "SpongeBob SquarePants" and "Dora the Explorer" push-up lollies is still to be announced, it is expected each unit will come with a Recommended Selling Price (RSP) of £1.

Above: Loseley's SpongeBob SquarePants Vanilla Ice Cream packaging. Credit:
Additionally, Loseley is also extending its Nickelodeon partnership with a new range of "SpongeBob SquarePants" 110ml ice cream tubs. The company will launch strawberry and chocolate flavour variants following strong sales of the original vanilla pot launched earlier this year (2013). Each 110ml tub comes with a spoon in the lid and is 95% fat free. Made with fresh milk, the product is free from artificial additives, preservatives and colourings. Tubs are available in cases of 24 with an RRP of £1.20 per unit.

"It is set to be far and away one of our most successful launches," said Andrew Howard, Managing Director (MD) of Beechdean, the parent brand of Loseley, adding that he was hoping to treble the size of the business over the next four years.

Also, from KamCity:
UK: Beechdean Introduces New Ice Cream Range

Beechdean Ice Cream Group, the UK's third biggest ice cream company, has unveiled a new range of ice creams aimed at the summer market, as well as flavour extensions to its existing portfolio.

The additions include a six-strong impulse ice cream range which includes the company’s first-ever flavoured push up ice lollies under its Nickelodeon license; two delicious new flavour extensions for its SpongeBob SquarePants ice cream pots; and two new delicious luxury chocolate stick ice creams from its premium Loseley brand.

Beechdean noted: “As a credible and serious alternative to mainstream ice cream brands, we are incredibly confident about the opportunities and growth potential of our brands within the category. Our new impulse range is a very clear demonstration of our commitment and intent and we are very excited about the massive sales and profit opportunity it presents to customers.”

The SpongeBob SquarePants and Dora the Explorer ice lollies will be available in two flavours, with an RRP of £1 for each individual 110ml tube.