Thursday, June 11, 2015

Nickelodeon And United Colors of Benetton Team Up For "SpongeBob SquarePants" And "Teenage Mutant Ninja Turtles" Fashion Collection

Nickelodeon & Viacom Consumer Products (NVCP) has teamed up with United Colors of Benetton to distribute a brand-new fashion collection for children based on the hit Nickelodeon properties "SpongeBob SquarePants" and "Teenage Mutant Ninja Turtles"!

As of right now, confirmed items in the clothing collection are T-shirts, pajamas and undergarments (intimates), but the line may also be expanded to include accessories, additional apparel, tops, pants, leggings, shorts, skirts, footwear, headwear, home wares and stationery.

The collaboration will launch in July 2015 with SpongeBob SquarePants merchandise. Products will be available for purchase in Benetton stores in major territories across Europe and around the globe, excluding the U.S.

"Benetton is one of the world's leading fashion retailers, with an excellent reputation of creating accessible styles for the whole family," says Ron Johnson, Executive Vice President (EVP), Nickelodeon Viacom International Consumer Products. "We are sure the combination of their great design and Nickelodeon's favorite characters will delight kids and families around the globe."

Sources: License! Global, World Screen.
Follow NickALive! on Twitter, Tumblr, Google+, via RSS, on Instagram, and/or Facebook for the latest Nickelodeon International, SpongeBob SquarePants and Teenage Mutant Ninja Turtles News and Highlights!