Tuesday, July 21, 2015

Nickelodeon And EyeBlack Team Up To Bring Favorite Nickelodeon Characters On The Field

Original EyeBlack Press Release via PR Newswire:

Nickelodeon And EyeBlack Team Up To Bring Favorite Nickelodeon Characters On The Field

Range of Athletic Eye Black, Face Paint and More, to Feature SpongeBob SquarePants, Blaze and the Monster Machines, Bella and the Bulldogs and the Teenage Mutant Ninja Turtles

NEW YORK, July 21, 2015 /PRNewswire/ -- Nickelodeon and EyeBlack (www.eyeblack.com) today announced an all-new partnership to bring beloved Nickelodeon characters to self-adhesive EyeBlack products. These new active, fun and dynamic products will include EyeBlack (under eye face decals), BattlePaint (face paint tubes), die cut stickers, and other decals that will allow the consumer to "sport" popular Nickelodeon characters including SpongeBob SquarePants, Blaze and the Monster Machines, Bella and the Bulldogs and Teenage Mutant Ninja Turtles. All EyeBlack products are made in the USA.

EyeBlack's products are typically worn by professional and collegiate athletes to reduce the glare of the sun on the field. By partnering with Nickelodeon, fans of SpongeBob, Teenage Mutant Ninja Turtles and more, will be able to sport their favorite characters on the field using EyeBlack's high-end athletic products. These traditional athletic products are designed to be worn on the face to encourage more active play either outdoors or indoors.

"Kids being active and social is incredibly important. These products will encourage them not only look like the pros on the field playing sports but also in active play. Being able to wear their favorite Nickelodeon characters right on their face will encourage and improve them being active and interacting with other children." said Peter Beveridge President of EyeBlack, "We are thrilled to capture the exciting world of these Nickelodeon characters on our EyeBlack and give parents and children of all ages a product that they can use that is first and foremost FUN, but also athletic."

"Nickelodeon is always looking for ways to bring our beloved characters into kids' lives in fun ways," said Manuel Torres, Senior Vice President, Global Toys and Publishing, Nickelodeon Consumer Products. "Now, through this partnership with EyeBlack, we're able to be on the field with our fans as they sharpen their athletic skills."

This new range of EyeBlack product is available today at www.eyeblack.com and will soon be available at retail stores.

About EyeBlack

EyeBlack, now in it's 9th year, produces innovative products that are used worldwide by both athletes and supporters. Our goal is to provide world class products to enhance a game day or event experience, whether it's an athletes' performance or a fans' support. The company is united in our passion to produce fun products that allow the individual to demonstrate their passion by wearing it on their face. The product is made from latex free medical grade tape that is safe, tested and can breathe on the skin. The company is based in Rockville, Maryland.

About Nickelodeon

Nickelodeon, now in its 36th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books and feature films. Nickelodeon's U.S. television network is seen in almost 100 million households and has been the number-one-rated basic cable network for 20 consecutive years. For more information or artwork, visit http://www.nickpress.com. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NASDAQ: VIA, VIAB).

Peter Beveridge



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