Friday, April 22, 2016

Nick Jr. USA, Australia & New Zealand And Latin America Acquire Rights To Nickelodeon UK's "Digby Dragon"

Toy World Magazine has announced the exciting news in their April 2016 issue that Nick Jr. USA, Nick Jr. Australia & New Zealand and Nick Jr. Latinoamérica have picked up the broadcast rights to Nickelodeon UK & Ireland's upcoming brand-new CG-animated preschool series Digby Dragon!

Based on original work from Sally Hunter (Humphrey's Corner), Digby Dragon (52x11') is set in the colourful and enchanted Applecross Woods and follows Digby a fledgling Dragon learning to fly. With his best friend, the fumbling, bumbling fairy, Fizzy Izzy, Digby takes on adventures in the woods encountering characters including train driver Grump Goblin and Chips, the scatter-brained Squirrel. The series is set to premiere on Nick Jr. UK & Ireland, Nickelodeon UK's top-performing preschool channel, during Spring 2016.

Commissioned by Nickelodeon UK and produced entirely by Blue-Zoo Productions at its central London studio, the CGI show promises to be the latest in a long line of hits from the studio behind Olive the Ostrich, Tree Fu Tom, Q pootle 5 and Alphablocks. The series has been funded through an Enterprise Investment Scheme along with presales and advances.

Nickelodeon UK is planning strategic marketing campaign for the series, making the most of digital, on-air and social channels as well as competitor channels to ensure that audiences are aware of and excited for the show. The series launch will also be supported with PR outreach across TV and partner press as well as bloggers.

Nickelodeon & Viacom Consumer Products (NVCP) will represent Consumer Products for the property in the UK and Ireland, with Aardman Animations representing the property's international TV, DVD and digital sales. Nickelodeon & Viacom Consumer Products believes that ranges such as forest playsets, vehicle and plush toys will work well with the property. Dress up and roll-play would also lend themselves well along with sleepwear and select apparel.

Additionally, the series will also air on ZDF/KiKa in Germany and S4C in Wales.
Follow NickALive! on Twitter, Tumblr, Google+, via RSS, on Instagram, and/or Facebook for the latest Nickelodeon, Nick Jr. and Digby Dragon News and Highlights!