Wednesday, July 19, 2017

Nickelodeon To Help Make The World A More Playful Place With Summer-Long Celebration Of Play

Original Nickelodeon USA Press Release via





NEW YORK – July 17, 2017 – Nickelodeon will celebrate all the ways kids play through a special summer-long tour, part of the net’s Worldwide Day of Play (WWDoP) initiative bringing city play day activities to events across the country. The tour will visit Atlanta, Ga.; Washington, D.C.; Kansas City, Mo.; San Juan, Puerto Rico; and Brooklyn, N.Y., leading up to Nick’s 14th annual Worldwide Day of Play on Saturday, Sept. 30, when Nickelodeon, Nick Jr., Nicktoons, TeenNick will go dark to encourage kids to go outside and play. The network will also partner with national and local organizations to host thousands of grassroots activities across the U.S.

“Taking the spirit of our Worldwide Day of Play initiative to cities across the country gives us the opportunity to expand our Nickelodeon-themed play-days beyond our annual September event and inspire even more kids and families to go out and play,” said Marva Smalls, Executive Vice President of Public Affairs and Chief of Staff, Nickelodeon Group. “As this initiative continues to grow year after year, we’re pleased to work with incredible organizations that share in our mission to make the world a more playful place one community at a time.”

For its summer celebration of play, Nickelodeon is partnering with non-profit organizations and foundations for slime-filled events that will feature Nick-themed games, a slime booth, and characters from the net’s hit shows. A keystone of Nickelodeon’s advocacy for play is a Worldwide Day of Play grant presentation to an organization in each city that is committed to bringing play to kids year-round.

The announced tour stops include:

- July 17, Atlanta, Ga. – Nickelodeon will partner with the Laureus Sport for Good Foundation in Atlanta for the “Sport for Good Atlanta Kick Off,” an event launching Laureus’ to strengthen Atlanta’s youth through the power of sport. Laureus Sport for Good’s goal is to help young people overcome the limitations imposed by challenging social issues including juvenile crime, gangs, gun and knife violence, HIV/AIDS, discrimination, social exclusion, landmines awareness and health problems like obesity. Laureus supports sports-related community projects that have been working to educate children and bring people from divided communities together for over 15 years.

- July 26, Washington, D.C. – Nickelodeon will team up with the Laureus Sport for Good Foundation for a congressional recess at the National Mall to engage kids in a variety of games and activities that highlight the transformative power of sport and play.

- August 1, Kansas City, Mo. – Nickelodeon will venture to Missouri Western State University in St. Joseph, Missouri – the summer training camp home of the Kansas City Chiefs – to encourage youth to be active for at least 60 minutes a day. In conjunction with the NFL’s Play 60 platform, Nickelodeon will help kids attending training camp go through football-themed drills and reinforce the importance of exercise and eating healthy.

- August 12, San Juan, Puerto Rico – Nickelodeon will join forces with the Carmelo Anthony Foundation to help make San Juan, Puerto Rico, a more playful place by hosting outdoor activities that promote physical fitness and healthy play for kids. The Carmelo Anthony Foundation’s mission is to positively impact the lives of those living in under-served communities through education, recreation, and community outreach. The foundation hosts initiatives such as “Courts 4 Kids” and “A Very Melo GiveBack,” which empower and inspire less fortunate children to transcend their circumstances.

- September 16, Brooklyn, N.Y. – Nickelodeon is once again teaming up with Big Brothers Big Sisters of New York City’s Race for the Kids for a slime-filled and fitness-packed celebration that will feature Nick-themed games, including a Slime obstacle course, Nick bowling, a slime booth, costume characters, and more.

On Sept. 30 Nickelodeon will commemorate its 14th annual Worldwide Day of Play celebration. The network will once again suspend programming across Nickelodeon, Nick Jr., Nicktoons and TeenNick, from 12 p.m. to 3 p.m., in order to encourage kids to go outside and get active. Kids across the U.S. and various international territories are expected to participate in more than 4,000 registered events. These events will be hosted by long-standing Nickelodeon partners including the After School Alliance, The Association of Children’s Museums, Boys & Girls Clubs of America, Girls Scouts of the USA, Key Club/Kiwanis, NFL PLAY 60, Playworks, the President’s Council on Fitness, Sports & Nutrition, and USA BMX.

Worldwide Day of Play is part of Nickelodeon’s global ongoing health and wellness efforts and continues the network’s legacy of promoting positive messages to its viewers. 2017 to date, Nickelodeon has held WWDoP events in Argentina, Colombia, Belgium, Mexico, Brazil and the Netherlands with upcoming activations slated to take place in Germany, the Philippines, Poland and Russia.

For additional information about Nick’s summer events, kids and parents can visit

Milk is proud to support Nickelodeon in its 14th annual Worldwide Day of Play, joining the net’s summer-long celebration of play by giving kids the chance to test their skills in a flag football training course. The partnership encourages kids to get the most out of life by making choices – like drinking milk – that help give them the nutrients they need to be their best.

Beginning in August, Toys“R”Us is partnering with Nickelodeon to bring kids and families experiences that truly celebrate unstructured play. Together, they will battle boredom and put the fun back in play through events at local Toys“R”Us stores, sweepstakes to win the hottest toys and more. Customers can stay tuned for details in the coming months.

Nickelodeon, now in its 38th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, digital, recreation, books and feature films. Nickelodeon’s U.S. television network is seen in more than 90 million households and has been the number-one-rated kids’ basic cable network for 22 consecutive years. For more information or artwork, visit Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NASDAQ: VIA, VIAB).


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