NICKELODEON ANNOUNCES ANTI-BULLYING DIGITAL CAMPAIGN IN MALAYSIA WITH A SERIES OF PUBLIC SERVICE ANNOUNCEMENTS
Pro-Social Efforts Support Malaysia’s Talian Kasih: 15999
MALAYSIA, 4 August 2017 — Nickelodeon today announced Nickelodeon's Together For Good anti-bullying campaign, in support of UNICEF Malaysia’s on-going efforts towards anti-bullying. Nickelodeon’s animated series of public service announcements (PSAs) will run on Nickelodeon Asia’s Facebook page, with the release of a new PSA each week over the next three weeks. The campaign will be amplified through Astro’s and UNICEF Malaysia’s social platforms.
Nickelodeon’s Together For Good is an initiative to empower kids to make positive changes in the world around them and the slogan of Together For Good in anti-bullying is simple: "It's not OK. Say Something.". The approach is to educate children about the different kinds of bullying and to propose methods of stopping it, which includes a call-to-action to contact Malaysia’s Talian Kasih (care hotline): 15999. Through the PSAs about the fictional stories of kids who have been bullied and their response to it, Nickelodeon is targeting to reach children who may have been experiencing the same kinds of bullying as featured in the PSAs, such as cyber-bullying, discrimination, a girl’s bullying experience and a boy’s bullying experience. The popular kids’ entertainment brand hopes to encourage young Malaysians to speak out against bullying by talking to a parent, a teacher or an adult they can trust.
“Engaging audiences through our pro-social initiatives is a commitment we do not take lightly. As an entertainment company, we believe we have the responsibility to engage our fans in Malaysia, in whatever part we can play. We want to create awareness against anti-bullying. Bullying is not ok and kids need to learn to speak against it. Through this digital campaign, we hope to educate our young fans that if they or their friends are being bullied, they can tell someone about it and learn more. And they can help prevent it,” said Syahrizan Mansor, Vice President, Nickelodeon Asia, Viacom International Media Networks.
“Bullying is never acceptable. It is hurtful and a part of a cycle of aggressive behavior. Everyone is affected – victims, perpetrators and bystanders,” said Marianne Clark-Hattingh, UNICEF Representative in Malaysia. “We are encouraged by Nickelodeon’s ongoing efforts, and hope these videos will enable children to identify bullying and not turn a blind eye. When children feel empowered, they can take the appropriate action, be it telling an adult or people in authority over them.”
Anti-Bullying Tips
About Nickelodeon
Nickelodeon, now in its 38th year, is the leading entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus special events, consumer products, digital, recreation, books and feature films. Nickelodeon's brands reach 1.1 billion cumulative subscribers in more than 170 countries and territories, via more than 80+ locally programmed channels and branded blocks. Outside of the United States, Nickelodeon is part of Viacom International Media Networks, a division of Viacom Inc. (NASDAQ: VIAB, VIA), one of the world’s leading creators of programming and content across all media platforms. For more information or artwork, visit http://www.nickpress.com. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. For more information about Nickelodeon in Asia, visit www.nick-asia.com.
About Viacom International Media Networks
Viacom International Media Networks (VIMN), a unit of Viacom Inc. (NASDAQ: VIAB, VIA), is comprised of many of the world’s most popular multimedia entertainment brands, including MTV, MTV LIVE HD, Nickelodeon, Nick Jr., Comedy Central, Paramount Channel, and more. Viacom brands reach more than 3.8 billion cumulative subscribers in 180+ countries and territories via more than 200 locally programmed and operated TV channels and more than 550 digital media and mobile TV properties, in 40 languages. Keep up with VIMN news by visiting the VIMN PR Twitter feed at www.twitter.com/VIMN_PR. For more information about Viacom and its businesses, visit www.viacom.com, blog.viacom.com and the Viacom Twitter feed at www.twitter.com/Viacom.
Daniel’s Story:
Nickelodeon's Together For Good celebrates kids all over the world who are making positive changes at home, at school and in their communities! Nickelodeon wants to help viewers to think big and become great leaders. Together For Good encourages all girls and boys to ask questions, so they can talk about the topics that help them better understand the people around them. Everyone can be whoever they want to be, so have conversations, learn from each other, and follow your dreams! Because together we can all make a difference...together for good!
Nickelodeon Asia's Together For Good campaign is part of part of Nickelodeon International's wider Together For Good initiative.
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