Friday, May 04, 2018

Centa IP To Represent Nickelodeon Latin America's 'Kally's MashUp'

LA-based global licensing agency Centa IP has bolstered its roster of clients with the addition of Nickelodeon Latin America's (Latinoamérica) smash hit series, Kally’s MashUp! Under the agreement, Centa IP will collaborate with Adam Anders, the creator of the series, and 360 Powwow Productions to introduce the new franchise to the market place through fashion apparel, consumer electronics, publishing, Back to School, and much more.


Created by Adam Anders and Anthony Falcon, Kally's MashUp is a family comedy inspired by the real life and musical trajectory of Adam Anders. The story follows the adventures of Kally, a 13-year-old music prodigy who tries to balance her life as a piano virtuoso with that of a regular teenager, after moving from a small town to the most prominent music university in the country, the Allegro Conservatory of Music. There, in an adult world and in a big city, Kally feels like a "fish out of water." She must make new friends, understand the strict rules of the Conservatory and learn to live with her father. Although everyone thinks she was born to be a classical piano player, her true dream and passion is to be a pop star. Viewers will accompany Kally in the search for her true voice and will witness the revelation of her talent to the world.

The music series features original songs and unique music composed by Anders, his wife, Nikki Anders, and his longtime collaborator, Peer Astrom. Anders also oversees all the music featured in the series. Kally's MashUp is co-produced by Nick LatAm, Anders Media and 360 Powwow, with Anders and Powwow CEO Daniel Gutman executive producing, and airs regularly on Nickelodeon Latinoamérica, Nickelodeon Brazil (Brasil) as well as the Telefe network.


Kally's MashUp (75×60-minute episodes) debuted on Nickelodeon Latinoamérica in October 2017 and has since been seen by more than 5 million viewers across the Latin American region, achieving the No. 1 position in Mexico among girls aged 7 to 14 years. Following its success, Nickelodeon Latinoamérica recently ordered more new episodes.

The series stars a very talented cast from Argentina and Mexico, headed by Maia Reficco as Kally, Alex Hoyer as Dante, Sarah Cobo as Gloria, Mariano Chiesa, Betina O’Connell, Marita Ballesteros, Emiliano Dionisi, Josefina Scaglione, Sebastián Holz, Francisco Donovan, Daniel Campomenosi, Sarai Meza, Jackie Castañeda, Fer Serrano, Tomás Carullo, Tupac Larriera, Daniela Flombaum, José G. Zapiola, Lalo Brito, Milagros Masini, Celeste Sanazi, Camila Mateos, Cintia Torres Garcia, Facundo Giordano, Julieta Perez Cieri, Juan Martin Delgado, Carla Guidobono, Maximiliano Morales, Lucas Noacco, Florencia Ortega, Mario Juangorena and Sofia Miramon.

A new line of consumer products inspired by the popular series will be released in May 2018. "Kally's MashUp: La música: banda sonora original de la serie de TV", a album featuring 18 songs from the hit TV show, was released on Friday 9th March 2018 by Deep Well Records, under exclusive license to Sony Music Entertainment US Latin LLC. The album can be downloaded now at kallysmashupofficial.com.

CAKE oversees the exclusive broadcast rights for Kally's MashUp in the U.K. and Ireland, Northern and Eastern Europe, Asia, Oceania, the Middle East and Africa.

More Nick: Tatiana Rodríguez Outline's Nickelodeon Latin America's Growth Plans!

H/T: Kidscreen.
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