עומר חזן, קים אור אזולאי, אליאנה תדהר ונטלי דדון בתצוגת האופנה 20 שנה לבובספוג | טין ניק
From The Jerusalem Post:
SPONGEBOB AND ‘OLD LADIES’ ON THE RUNWAY
An inside look at Tel Aviv Fashion Week
Recently, the US has been highlighting plus-sized women in the fashion industry. Some might even call it a trend. But Tel Aviv Fashion Week is including more than just women who aren’t a size two.
Motty Mordechaie David Reif, CEO of Tel Aviv Fashion Week, includes what some may call little old ladies as well.
This is the 7th Tel Aviv Fashion Week and it is no exception when it comes to diversity.
“We support every age, every weight, every color and religion. So this is something I am very proud of. We are one step forward this year. It is really important to us to show every woman should feel good with herself. It’s not this typical one type of model. I’ve been thinking of this for years. We started with shows of old ladies from 70 up. You say short? I don’t think it’s short. I think these women are the real thing: 150-160 centimeters. This is the realistic height of women. Not 180,” Reif said.
The Fashion Week takes place at Hangar 11 in the Tel Aviv Port between March 11 and March 13 and is – for the first time – open to the public.
Tickets cost between NIS 55 to 250 per event.
The opening night, March 11, is intended to be a huge surprise gala. Shoresh Sandals is the brand behind the show that evening. The event will highlight pieces from 30 designers, in celebration of the brand’s 30th anniversary.
The models for the opening night runway? Plus-sized women.
Roza Sinaysky, co-producer for all the foreign press, referred to Shoresh Sandals as being a “very Israeli company” and said models hail from all ages and types, heights and genders. In addition to the catwalk, there will be a showroom where 15-20 designers who aren’t presenting their pieces will be able to put their items on display.
“People can come touch, feel, try and buy,” Sinaysky explained.
The event is in collaboration with Comme il Faut, an Israeli clothing company.
“I’m excited about the international guests and also presenting for some of them. This is their first time in Tel Aviv or their first time in many years, so we are super excited to show them how Tel Aviv has changed and introduce them to our designers on a personal note. That’s why we have the showroom. So we are excited to hear the feedback of very big publications like Vogue, Forbes and Elle.”
Sinayski couldn’t yet name-drop any of the bloggers or journalists from major publications that will be present at this year’s Tel Aviv Fashion Week, but assured The Jerusalem Post that we will be first to know who they are once they are permitted to be announced.
This year’s Fashion Week has a focus: to export more works from Israeli designers.
“We believe in the talent that we have here and we want to show the world,” Sinayski said.
The main event will pay homage to none other than the sponge who lives in a pineapple under the sea. Yep, Nickelodeon’s Spongebob Squarepants.
The event is a benefit for Krembo Wings, which is a youth movement for children with and without special needs. Organizers say using Spongebob as inspiration was a no-brainer because the sponge is a symbol of positivity, happiness and acceptance. All of the designers will showcase pieces inspired by the celebrated sponge.
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More Nick: Marlou Breuls and Nickelodeon Collaborate on New Fashion Line to Celebrate SpongeBob SquarePants' 20th Anniversary!
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