Wednesday, April 10, 2019

Nick Jr. UK Launches Nick Jr. Parents

Nickelodeon UK & Ireland is partnering with four parent influencers to create content for its Nick Jr. UK & Ireland Instagram page. Marking the first time Nickelodeon UK's top-performing preschool channel has worked with influencers on this platform, the Nick Jr. Parents parental team is made up of Faye Gooding (60,000 followers, @mother_of_five_boys), Hattie Harrison (4,000 followers, @hattie.writes), Lorna of Mum to Messy Boys (2,400 followers, @mumtomessyboys) and Nigel of Not so Funny Dad (16,700 followers, @notsofunnydad).

Starting Monday 15th April 2019, the Nick Jr. Parents - Faye, Nigel, Lorna and Hattie - will be taking over the official Nick Jr. UK & Ireland Instagram feed & stories ( to bring viewers an honest and open look into their lives and the crazy, funny world of parenting they experience every day, sharing tips and tricks, mess ups and DIYs along the way. They will also all create content for their own channels and followers that fits with Nick Jr.’s brand.

The goal of the project is to connect with parents and kids in a more authentic way, according to the Nickelodeon marketing team. Nick Jr. UK’s Instagram, where the content will live, currently has more than 4,000 followers and mostly shares clips from its popular shows like Peppa Pig, PAW Patrol and Top Wing.

Bringing on these four creators comes at a time when Nickelodeon increasingly relies on influencers to extend the reach of its content, including partnering with JoJo Siwa to launch a line of consumer products and a live stage tour; enlisting YouTuber Liza Koshy to host the reboot of its longest-running game show Double Dare; and greenlighting an unboxing series titled Ryan's Mystery Playdate starring mega-star Ryan ToysReview, which makes its world debut on Friday, April 19, at 12:30 p.m. (ET/PT) on Nickelodeon USA.

About Nick Jr.

Where every day’s an adventure, Nick Jr. is a top-performing commercial pre-school entertainment brand in cable and satellite homes. Launched in 1999 as the world's first channel dedicated to pre-school children, Nick Jr.’s programming includes beloved shows PAW Patrol, Shimmer and Shine, Nella the Princess Knight and Peppa Pig. Kids and parents can find lots of video clips, games, exclusive activities and downloads featuring their favourite Nick Jr. friends online at and on the Nick Jr. Play app. Viewers also have the opportunity to catch up with the schedule through Nick Jr. +1. Nick Jr. is available on Sky 615, Virgin 715, through BT Vision and TalkTalk channel 318.

Fans can like the official Nick Jr. UK & Ireland Twitter, Facebook and Instagram pages and sign up to the official Nick Jr. Fan Club for the latest Nick Jr. news, highlights, video clips, competitions and more.

About Nickelodeon

The Nickelodeon Network is a top-performing commercial kids’ TV network in the UK and Ireland with Nickelodeon channels available in over 13 million cable and satellite homes. Having launched in 1993 Nickelodeon UK comprises seven dedicated entertainment channels for kids aged 4-15 and their families, and is a joint venture between Viacom International Media Networks and BSkyB.

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Originally published: Tuesday, April 09, 2019 at 12:33am BST.

Additional source: Kidscreen.
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