Tuesday, October 01, 2019

'Ricky Zoom' to Race into the UK on Nick Jr. and Milkshake!

Entertainment One (eOne) has announced the exciting news that it has inked a deal with Viacom International Media Networks (VIMN) to bring the new preschool show Ricky Zoom to Nick Jr. and Milkshake! in the U.K. & Ireland!


Ricky Zoom series (season) one is set to premiere on Nick Jr. UK & Ireland on Saturday 5th October 2019 at 9:00am, before making its debut on Milkshake!, the preschool programming block of the British commercial public service broadcaster (PSB) Channel 5 in May 2020.

Following its launch, new episodes will continue to air weekends at 9:00am, with regular encores throughout the following week.

The new eOne property recently made its debut on Nickelodeon in the U.S. on Monday 9th September 2019, and is also slated to be broadcast on Super RTL in Germany, Clan TV in Spain, Gulli in France, RAI in Italy, Youku in China, Discovery Kids in Latin America, Karusel in Russia, Minika Cocuk in Turkey and Spacetoon in the MENA region.

Parents and children alike will have the opportunity to race off into the wheeling world of Ricky Zoom, the brand-new CGI-animated action-adventure series. Hailing from Entertainment One (eOne), the studio behind global phenomenon Peppa Pig and hit shows such as Ben & Holly’s Little Kingdom and PJ Masks, the new preschool series follows Ricky, a little red rescue bike, and his loyal Bike Buddies as they zoom around their Wheelford community helping others, trying out new stunts, and learning to stand on their own two wheels. Ricky Zoom season one consists of 26 half-hour episodes.


In the series premiere, “Flat Out Awesome/Ricky’s Rescue Coaching Badge,” Loop gets a flat tire and Ricky and the Bike Buddies must work together to make sure he doesn’t miss the Steel Awesome stunt show. Then, Ricky is eager to get his rescue badge.

Meet the Bike Buddies along for the ride:

  • Ricky Zoom – A little rescue bike that loves to go fast, Ricky is a loyal friend and natural leader of the Bike Buddies.
  • Loop Hoopla – An adventurous dirt bike with a happy-go-lucky attitude, Loop loves having fun and trying crazy new stunts.
  • Scootio Wizzbang – Scootio is bright, brainy and never afraid to speak her mind. She loves using her technical genius and gadgets to solve problems.
  • DJ Rumbler – DJ has a huge heart and would do anything for his friends. He also has a super toolbox and a robotic arm, so there is nothing he cannot build—or knock down.

Developed by Emmy Award-winning creator Alexander Bar and production house Frog Box, Ricky Zoom highlights the importance of friendship, resourcefulness, community and teamwork. Celebrating differences is one of many zoomtastic themes within the series.

Online at nickjr.co.uk and the Nick Jr. Play app, parents and preschoolers can find out more about Ricky Zoom as well as find exclusive colouring in activities, video clips - including the show's theme song - and games featuring their favourite Ricky Zoom characters. Fans can also like the official Nick Jr. UK & Ireland Twitter, Facebook and Instagram pages and sign up to the official Nick Jr. Fan Club for the latest Nick Jr. news, highlights, video clips, competitions and more.

The official Ricky Zoom app, Welcome to Wheelford, is available today for free on iOS and Android platforms. Featuring fun mini-games and interactive playgrounds for kids to zoom into adventure and explore the world of Wheelford, the app allows audiences the ability to engage with the Bike Buddies on and off the screen, in addition to active social channels.

Monica Candiani, eOne’s Executive Vice President (EVP) of International Content Sales for Family and Brands, said: “The U.K. is an integral part of the international rollout of Ricky Zoom. Nick Jr. and Milkshake! have been our partners for 15 years with Peppa Pig and ten years of Ben & Holly’s Little Kingdom and have a strong reputation for delivering top-tier programming in this crucial market. These new broadcast partnerships reflect our commitment to reaching audiences on the very best platforms and we’re confident that the show’s themes of vehicles, adventure and teamwork will resonate strongly with British preschoolers.”

eOne will present Ricky Zoom at Brand Licensing Europe (BLE) next month. TOMY is the current global master toy partner for the first wave of products expected to hit retail next year. The series is already off to a big start on Nickelodeon in the U.S. and has been a focal point in Hasbro’s recent acquisition of eOne.

From Preschool News:

New partners and initiatives further boost eOne preschool brands


New deals for Peppa Pig and PJ Masks in the UK, Ben & Holly marks ten years, Ricky Zoom ready for launch.

A raft of new partners and retail initiatives are set to further boost the presence of eOne’s preschool brands at retail throughout the remainder of 2019 and into 2020.

In the run up to Brand Licensing Europe (which takes place at ExCeL from October 1-3), eOne has inked a number of new deals, further expanding its presence in the UK across both Peppa Pig and PJ Masks. The roll out will begin in autumn and will include product launches from TOMY, Tefal, Star Editions, Signature PG and Merch By Amazon.

In addition, eOne will once again team with long-time charity partner Save the Children for Christmas Jumper Day 2019, supported with a Peppa Pig Christmas charity single, Bing Bong Christmas, and an exclusive four-pack of family figures in Christmas jumpers sold exclusively at The Entertainer with a percentage of sales donated to the charity.

Bing Bong Christmas will also feature on the CD release of Peppa Pig’s First Album, available from October 25. Penguin has also created a bespoke title, Peppa’s Christmas Jumper Day, also with a percentage going to Save the Children.

Meanwhile, in the UK a new deal with Rossi will mark PJ Masks’ entrance into the frozen food aisle. A new PJ Masks Halloween single will be hitting the digital space just in time for Halloween, and a brand-new coding app, Hero Academy, will be launching.

The three heroes will also be flying into key family and retail locations between now and December making over 60 costume character appearances in an extensive tour across the UK ahead of the key seasonal retail period.

Celebrating its 10th anniversary in the UK this year, multi award-winning animated series Ben & Holly’s Little Kingdom is still top of the charts holding this year’s record for most views on a single episode on Nick Jr aged 4-6. BBF also joins the UK licensing programme with a new celebration cake launching in 2020.

New IP, Ricky Zoom, meanwhile is heading to UK screens from October 5 on Nick Jr., with licensing opportunities being presented at BLE.

Activity continues across the experiential category, too, with new productions marking the company’s biggest slate of live entertainment to date.

Fierylight’s all-new stage show production Peppa Pig Best Day Ever embarks on a UK tour reaching 60 theatres from October 18, including a limited run at London’s West End for Christmas. Due to popular demand, Fierylight will also add further dates for its popular classical concert format, Peppa Pig My First Concert, in 2020. Meanwhile, the PJ Masks Live stage show has been a hit around the world and a new touring production called Save the Day will be heading to theatres in the UK from October 2020.

eOne is also set to ramp up its in-store marketing activities to drive footfall at retail. The licensor is strengthening its partnership with luxury department store, Selfridges, by introducing a permanent space for Peppa Pig following the successful shop in shop launched in January which exceeded all expectations.

A PJ Masks store takeover is also poised to welcome customers at 170 The Entertainer stores across the UK.

“The exciting list of new partners, retail activations and live stage show productions in the UK is a clear demonstration of how our preschool properties continue to attract partners that drive innovation and bring fans the best possible experiences both at home, on stage and at retail,” said Katie Rollings, svp UK licensing at eOne Family & Brands.

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From License Global:

ENTERTAINMENT ONE GOES BIG FOR BRAND LICENSING EUROPE

eOne returns to BLE with its newest property, “Ricky Zoom.”

eOne is returning to Brand Licensing Europe 2019 with its slate of international brands and a new addition to the roster, “Ricky Zoom.”

Boasting over 1,000 licensees, “Peppa Pig” is a major player in the children’s animation space. After launching a new collaboration with Hunter at its flagship stores before BLE, “Peppa Pig” is building on its long line of collaborations, consumer products and global brand activations.

The recent release of “Peppa Pig My First Album,” which generated 500,000 streams on its opening weekend, celebrates the brand’s 15th anniversary in the U.K. and is just part of the exciting work underway at eOne, including a line up of festival appearances, outdoor cinema screenings, live orchestra Peppa Pig My First Concert and Fiery Angel’s fifth new touring production Peppa Pig: Best Day Ever.

“PJ Masks” another popular preschool property, with a licensing program that boasts more than 650 global partners across 85 markets, is introducing new product lines and a worldwide reveal of new characters, villains and vehicle SKUs has brought retail activity to new levels; backed by content and creative asset development. Series three of “PJ Masks” is airing on Disney Junior and series four is in development and scheduled launch in 2020.

eOne’s latest preschool property, “Ricky Zoom,” follows the adventures of Ricky, a little red motorbike, and is due to international markets this fall. A full licensing program is in place to be spearheaded by TOMY as master toy partner, covering an initial toy range due for retail 2020, and an official app launching in line with the linear broadcast dates across Spain, France, Italy, China and Latin America.

eOne was also recently purchased by Hasbro in a major industry shift and is bringing its fleet of globally known brands to ExCeL London at stand B181 for more information.

###

From Licensing.biz:

BLE 2019: Entertainment One see continues growth for Peppa Pig, PJ Masks and Ben & Holly

Entertainment One has reported a strong performance for its popular pre-school IP Peppa Pig, PJ Masks, and Ben & Holly’s Little Kingdom across the UK.

The licensor unveiled a raft of new partnerships and marketing activity designed to put the properties firmly into the spotlight at Brand Licensing Europe 2019 this week, eOne will present opportunities for its newest pre-school series, Ricky Zoom.

The new IP will be landing on UK screens for the first time from October 5th this year, airing with broadcast partner Nick Jr.

In the run up to BLE, eOne has inked a number of new deals, further expanding its presence in the UK across both Peppa Pig and PJ Masks. The roll out will begin in autumn and will include product launches from TOMY, Tefal, Star Editions, Signature PG and Merch By Amazon.

Entertainment One will once again team with its long-time charity partner Save the Children for Christmas Jumper Day 2019, supported with a Peppa Pig Christmas charity single, Bing Bong Christmas, and an exclusive four-pack of family figures in Christmas jumpers sold exclusively at The Entertainer, with a percentage of sales donated to the charity.

Bing Bong Christmas will also feature on the CD release of Peppa Pig’s First Album, available from 25th October. Ladybird Books has also created a bespoke title, Peppa’s Christmas Jumper Day, also with a percentage going to Save the Children.

Meanwhile, PJ Masks is also proving popular within licensing circles. In the UK a new deal withRossi will mark the brand’s entrance into the frozen food aisle. A new PJ Masks Halloween single will be hitting the digital space just in time for Halloween, and a brand-new coding app, Hero Academy, will be launching.

The three heroes will also be flying into key family and retail locations between now and December making over 60 costume character appearances in an extensive tour across the UK ahead of the key seasonal retail period,

Across experiential, new productions will mark the company’s biggest slate of live entertainment to date. This autumn, Fierylight’s stage show production Peppa Pig Best Day Ever embarks on a UK tour reaching 60 theatres from October 18, including a limited run at London’s West End for Christmas.

Due to popular demand, Fierylight will also add further dates for its popular classical concert format Peppa Pig My First Concert in 2020. The hit PJ Masks Live stage show has thrilled audiences around the world and a brand-new touring production ‘Save the Day’ will be heading to theatres in the UK from October 2020.

This autumn, eOne will ramp up its in-store marketing activities to drive footfall at retail. The licensor is strengthening its partnership with luxury department store, Selfridges, by introducing a permanent space for Peppa Pig following the incredibly successful shop in shop launched in January which exceeded all expectations.

A PJ Masks store takeover is also poised to welcome customers at 170 The Entertainer stores across the UK where fans will be immersed in the brand.

“The exciting list of new partners, retail activations and live stage show productions in the UK is a clear demonstration of how our preschool properties continue to attract partners that drive innovation and bring fans the best possible experiences both at home, on stage and at retail,” said eOne’s Katie Rollings, SVP UK licensing at eOne Family & Brands.

###

From Toy World Magazine:

Exclusive – eOne and Tomy detail the future of Ricky Zoom
Published on: September 30th, 2019
SaveSHARE
Toy World sat down with Katie Rollings, SVP UK licensing, eOne, and Mary Wood, UK general manager, Tomy, to find out more about latest pre-school animated property Ricky Zoom.


Katie Rollings (left) and Mary Wood (right)

The global launch of Ricky Zoom, Entertainment One’s latest pre-school animated property, is gaining momentum. Based in Wheelford, a town populated exclusively by friendly bikes, the show lends itself perfectly to master toy partner Tomy’s upcoming range of figures and play sets.

“The show launched on Youku in China at the end of June this year and reached 200m views in just 5 weeks, which is really promising for the wider, global roll out.” Katie said. “Our confirmed partners include Nickelodeon in the USA, Clan TV in Spain, Gulli in France, RAI in Italy, Discovery Kids in Latin America and Super RTL in Germany, with more to come.”

“The overall market, and character licensing, is particularly tough right now, but we nurture our brands in an effort to ensure their longevity – and that means not rushing to market with too much too early, trying to manage licensee and retail expectations and sometimes saying no,” she added. “Consumers are always looking for something new, and they are consuming content at a faster rate; our job is simply to keep them consuming eOne brands for longer.”

A major plus for eOne was that Tomy came on board for Ricky Zoom early on, and together, we’ve been able to ensure that contingencies are in place. We’ve been very open with Tomy on the lessons learned from Peppa and PJ Masks, and it has always been our intention to live and breathe the process with a strong partner on board from the outset.”

Mary added: “To build a brand, it is important to not flood the market at launch, which means the initial Ricky Zoom range will be tight – just six key SKUs. However, we appreciate the need for retailers to differentiate their ranges, so we are also creating a number of items to be used as exclusives. The autumn/winter 2020 line is well progressed and we’re making inroads into our 2021 line as well. We have a lot to contend with in the UK at the moment, including fluctuating exchange rates, which may impact which lines we’ll introduce and when, but we have plans in place for all eventualities.”

The ideas the development teams keep coming up with are amazing. Just when I think we’ve reached the creative limit, they push it even further.”

Read the full interview in the October issue here.

###

From Toy World Magazine:

Entertainment One drives growth across its pre-school portfolio in the UK

Strong performances from Peppa Pig, PJ Masks and Ben & Holly’s Little Kingdom drive momentum.


Entertainment One (eOne) unveiled new partnerships and marketing activity, ready for Brand Licensing Europe 2019, where it will also present opportunities for its newest pre-school show, Ricky Zoom, premiering 5th October on Nick Jr. The roll out of eOne’s new deals will include product launches from Tomy, Tefal, Star Editions, Signature PG and Merch by Amazon.

eOne will once again team with long-time charity partner Save the Children for Christmas Jumper Day 2019, supported with a Peppa Pig Christmas charity single, Bing Bong Christmas, and an exclusive four pack of family figures in Christmas jumpers sold exclusively at The Entertainer, with a percentage of sales donated to the charity. Ladybird Books has also created a bespoke title, Peppa’s Christmas Jumper Day, also with a percentage going to Save the Children.

PJ Masks is also appealing to licensing and marketing partners. In the UK a new deal with Rossi will mark the brand’s entrance into the frozen food aisle. Also launching is a new PJ Masks Halloween single and a brand-new coding app, Hero Academy. The three heroes will also be making over 60 costume character appearances in an extensive tour across the UK until December.

Celebrating its 10th anniversary in the UK this year, Ben & Holly’s Little Kingdom is still top of the charts holding this year’s record for most views on a single episode on Nick Jr aged 4-6. BBF joins the UK licensing programme with a new celebration cake launching in 2020.

New productions this autumn features Fierylight’s all-new stage show production, Peppa Pig Best Day Ever, which begins a UK tour from 18th October including a limited run at London’s West End for Christmas. Fierylight will also add further dates to its popular Peppa Pig My First Concert in 2020. The hit PJ Masks Live stage show has a brand-new touring production ‘Save the Day’, and will be heading to theatres in the UK from October 2020.

This autumn, eOne introducing a permanent space for Peppa Pig in Selfridges, following the successful shop in shop launched in January. A PJ Masks store takeover is also poised to welcome customers at 170 Entertainer stores across the UK.

###

More Nick: Get Set for More Fun with Peppa Pig and Friends with Nick Jr. Peppa this October on Nick Jr. Too UK!

Originally published: Monday, September 23, 2019.

H/T: Toy World Magazine; Source: TVKIDS; Additional sources: ToyNews, The Toy Book; Schedule Source: Digiguide.
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