Monday, October 28, 2019

J Balvin Unveils 'SpongeBob SquarePants' Grillz Collaboration with Ian Delucca

Celebrating the 20th anniversary of the beloved Nickelodeon series.

Fresh from teaming-up with Modernica and Louis De Guzman for a homeware collection, J Balvin has revealed the latest installment of his ongoing SpongeBob SquarePants collaboration! The Colombian reggaeton icon has tapped Los Angeles-based designer Ian Delucca on a set of grillz to celebrate the 20th anniversary of the beloved Nickelodeon animated series.

The grillz are crafted of 14-karat yellow gold emblazoned with a pattern developed by artist Louis De Guzman. When worn together, the top and bottom segments come together to form Guzman’s unique take on the playful character. “We developed techniques specifically for this project, this is the first time we’ve seen graphics applied directly to gold teeth, particularly in such an essentially seamless way,” Delucca told HYPEBEAST.

The unique collaboration comes complete with a matching silver toothbrush and a custom RIMOWA hand-luggage case to house the set.

Take a closer look at the J Balvin x Ian Delucca SpongeBob SquarePants grillz collaboration below!

The SpongeBob apparel joins other recent fashion collaborations from brands such as Unimatic, Nike and Timberland, Pharrell Williams' Billionaire Boys Club ICECREAM, Edward Venero's VNRO, and a homeware collaboration from Modernica with Chicago-based visual artist Louis De Guzman and global music artist J Balvin.

SpongeBob SquarePants, which was recently greenlit for a 13th season, has reigned as the number-one kids’ animated series on TV for the last 17 years, while generating a universe of beloved characters, pop culture catchphrases and memes, theatrical releases, consumer products, a Tony award-winning Broadway musical which is now touring North America and a global fan base. SpongeBob SquarePants is seen in more than 208 countries and territories, translated in 55+ languages, and averages more than 100 million total viewers every quarter. SpongeBob SquarePants is created by Stephen Hillenburg and produced by Nickelodeon in Burbank, Calif.

Nickelodeon's is currently in the midst of the network's "Best Year Ever", a year-long global celebration of one of the most iconic TV series and characters ever created. The “Best Year Ever” launched with the premiere of “SpongeBob’s Big Birthday Blowout,” an original mixed live-action and animated special earlier this summer, and leads up to the Paramount Pictures and Nickelodeon Movies theatrical, The SpongeBob Movie: It's a Wonderful Sponge, coming May 2020.

A CG-animated prequel spin-off series, Kamp Koral, following 10-year-old SpongeBob SquarePants during his summer at sleepaway camp, is also slated to premiere during Summer 2020.

More Nick: 'The SpongeBob Musical: Live On Stage!' to Debut on Nickelodeon in December 2019!

Originally published: Monday, October 28, 2019 at 20:40 GMT.

Additional source: KingIce.
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