Saturday, October 19, 2019

Pharrell Williams, Nickelodeon Collaborate on New 'SpongeBob' Apparel Inspired by 'Goons on the Moon'

New “SpongeBob SquarePants”-themed apparel comes out under Pharrell’s Billionaire Boys Club ICECREAM.

World-renowned musician, producer, fashion designer and self-proclaimed SpongeBob SquarePants enthusiast Pharrell Williams’ streetwear brand Billionaire Boys Club ICECREAM has partnered with Nickelodeon's beloved animated series for a new line of apparel!

The collaboration is inspired by the SpongeBob episode “Goons on the Moon.” The 22nd episode from season 11 saw Sandy take her Science Scout troop on a mission to the moon. Each item in the line is adorned with stills from the episode and graphics of SpongeBob sitting on the moon. The limited-edition collaboration is comprised of t-shirts, storage crates, skate decks and pins.

“Goons on the Moon”, also titled "SpaceBob MerryPants", premiered on Nickelodeon as a holiday special in November 2018.

Goons of the Moon

SpongeBob is a pop culture icon, and we are thrilled to offer this collaboration to fans new and old,” says Pharrell Williams.

Pharrell is a massive fan of SpongeBob SquarePants. To celebrate his 41st birthday, the singer threw himself a SpongeBob themed party, which transformed New York City’s Cipriani into Bikini Bottom for a bash starring Nickelodeon’s “pineapple under the sea” resident.

The music extraordinaire previously collaborated on the SpongeBob X ICECREAM fashion line in 2013, and also reunited with N.E.R.D to contribute the song "Squeeze Me" to the soundtrack for Nickelodeon Movies and Paramount Animation's 2015 theatrical The SpongeBob Movie: Sponge Out of Water.

The SpongeBob apparel joins other recent fashion collaborations from other brands including Nike and Timberland, and a homeware collaboration from Modernica with Chicago-based visual artist Louis De Guzman and global music artist J Balvin.

SpongeBob SquarePants, which was recently greenlit for a 13th season, has reigned as the number-one kids’ animated series on TV for the last 17 years, while generating a universe of beloved characters, pop culture catchphrases and memes, theatrical releases, consumer products, a Tony award-winning Broadway musical which is now touring North America and a global fan base. SpongeBob SquarePants is seen in more than 208 countries and territories, translated in 55+ languages, and averages more than 100 million total viewers every quarter. SpongeBob SquarePants is created by Stephen Hillenburg and produced by Nickelodeon in Burbank, Calif.

Nickelodeon's is currently in the midst of the network's "Best Year Ever", a year-long global celebration of one of the most iconic TV series and characters ever created. The “Best Year Ever” launched with the premiere of “SpongeBob’s Big Birthday Blowout,” an original mixed live-action and animated special earlier this summer, and leads up to the Paramount Pictures and Nickelodeon Movies theatrical, The SpongeBob Movie: It's a Wonderful Sponge, coming May 2020.

A CG-animated prequel spin-off series, Kamp Koral, following 10-year-old SpongeBob SquarePants during his summer at sleepaway camp, is also slated to premiere during Summer 2020.

More Nick: 'The SpongeBob Musical: Live On Stage!' to Debut on Nickelodeon in December 2019!

Original source: License Global.
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