Topps, the preeminent creator and brand marketer of physical and digital sports cards, entertainment cards and collectibles, and distinctive confectionery products, has announced that it has partnered with Asmodee UK, an established distributor of games, collectibles and toys both domestically and across Europe, to deliver its popular range of collectibles to retail.
Topps has always held Asmodee UK (formerly Esdevium Games) in high regard and developing this relationship is an exciting proposition to all involved. Steve Conner, UK sales director, said: “We could not be happier with the relationship we have with Asmodee. This partnership will open up retail possibilities for both parties and with Asmodee’s strong sales force and commercial focus in toy retail, it’s a winning formula.”
Cooperation between Asmodee and Topps’ marketing and sales team will mean that retailers can expect even more exciting marketing and promotional activations. The first of these will be seen at London Toy Fair in January, with staff from both Asmodee and Topps present at the stand to talk about the new Topps range for 2020.
Asmodee UK will be distributing the full range of Topps collectibles, including Match Attax, Star Wars, WWE Slam Attax and new collections for SpongeBob SquarePants, Trolls, Minions and I Love Sloths figurines.
Topps previously partnered with Nickelodeon to release a SpongeBob SquarePants trading cards in the noughties. It's currently unknown what the company's newest SpongeBob SquarePants range will feature.
Contact sales@asmodee.co.uk for more information.
SpongeBob SquarePants, which was recently greenlit for a 13th season, has reigned as the number-one kids’ animated series on TV for the last 17 years, while generating a universe of beloved characters, pop culture catchphrases and memes, theatrical releases, consumer products, a Tony award-winning Broadway musical which is now touring North America and a global fan base. SpongeBob SquarePants is seen in more than 208 countries and territories, translated in 55+ languages, and averages more than 100 million total viewers every quarter. SpongeBob SquarePants is created by Stephen Hillenburg and produced by Nickelodeon in Burbank, Calif.
Nickelodeon's is currently in the midst of the network's "Best Year Ever", a year-long global celebration of one of the most iconic TV series and characters ever created. The “Best Year Ever” launched with the premiere of “SpongeBob’s Big Birthday Blowout,” an original mixed live-action and animated special earlier this summer, and leads up to the Paramount Pictures and Nickelodeon Movies theatrical, The SpongeBob Movie: It's a Wonderful Sponge, coming May 2020.
A CG-animated prequel spin-off series, Kamp Koral, following 10-year-old SpongeBob SquarePants during his summer at sleepaway camp, is also slated to premiere during Summer 2020.
THQ Nordic and Nickelodeon are slated to release SpongeBob SquarePants: Battle for Bikini Bottom - Rehydrated, a remake of the much-loved video game, very soon.
More Nick: Brian Robbins Reveals More Details About 'SpongeBob' Spin-Off 'Kamp Koral'!
Original source: Toy World Magazine.
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