Monday, April 06, 2020

Network 10 in Australia Adds Nickelodeon Programming to 10Peach and 10Play

It has been speculated for some time that Network 10 could launch a Nickelodeon free-to-air (FTA) multichannel as part of its channel line-up in Australia. (Nickelodeon and Network 10 are part of the ViacomCBS family). That hasn’t happened yet, but Network 10 is moving into kids programming on 10Peach and 10Play with content from the Nickelodeon vaults.

Dora, Boots and Backpack kicked off the new schedule today (Monday 6th April 2020) with Dora The Explorer followed by Blaze and The Monster Machines. Also on offer for younger viewers are PAW Patrol, followed by Aussie series Scope, Totally Wild and Crocamole.

Screening twice a day in the new programming block is Nickelodeon’s hottest property SpongeBob SquarePants.

ViacomCBS Chief Content Officer & Executive Vice President (EVP) Australia & New Zealand Beverley McGarvey told Mediaweek: “Through 10 Peach, we are unlocking ViacomCBS’ vast library of kids’ content and bringing beloved shows into our free-to-air and advertiser video on-demand environments, making it accessible to more families across the country. It’s another fantastic step as we continue to realise synergies across ViacomCBS-owned platforms in Australia.”

ViacomCBS and Network 10 chief sales officer Rod Prosser added: “The introduction of some of the world’s most popular kids titles into our ecosystem comes as we are merging the Network 10 and ViacomCBS brand sales teams, and amplifies our reach across the under 50s. Blaze & The Monster Machines, Dora The Explorer, PAW Patrol and SpongeBob SquarePants are much loved among the often hard to reach kids demographic, opening up more valuable opportunities for advertisers across our platforms.”

Weekdays On 10 Peach And Streaming On 10 Play

6:00am: Dora The Explorer
6:30am: Blaze & The Monster Machines
7:00am: PAW Patrol – Double Episode
8:00am: Totally Wild/Scope
8:30am: SpongeBob SquarePants
9:00am: Crocamole
9:30am: Blaze & The Monster Machines
10:00am: PAW Patrol – Double Episode
11:00am: SpongeBob SquarePants – Double Episode

More Nick: Nick Jr. Australia to Debut 'Calvin and Kaison’s Play Power!', A New Short-Forum Series Starring the Brothers from CKN Toys on Monday, April 20!
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