Wednesday, August 12, 2020

Baby Shark Takes Over Nick Jr. for 'Baby Shark's Big Week', Airing This August on Nick Jr.

Official Nickelodeon Press Release:

Nickelodeon's Baby Shark's Big Week!

Preschoolers can dive into fin-tastic adventures with pop-culture phenomenon Baby Shark, when Nickelodeon airs “Baby Shark’s Big Week,” Monday, Aug. 10–Friday, Aug. 14 from 7 a.m. to 12 p.m. (ET/PT). In partnership with Discovery, the weeklong celebration will feature Baby Shark shorts, bite-sized shark facts and underwater-themed episodes of Nick’s hit preschool series PAW Patrol, Bubble Guppies and Blaze and the Monster Machines, as well as the premiere of a brand-new Bubble Guppies episode, “Too Bright for Movie Night,” on Friday, Aug. 14, at 11 a.m. (ET/PT).

The net recently announced the greenlight of a brand-new animated preschool series, Baby Shark’s Big Show! (working title) set to debut with an all-new original holiday special this December, with premieres rolling out across its preschool platforms in spring 2021. Following the U.S. launch, the series will roll out on Nickelodeon and Nick Jr. channels internationally.

Co-produced by Nickelodeon Animation Studio and SmartStudy, the global entertainment company behind the beloved children’s brand Pinkfong, the 2D-animated series (26 half-hour episodes) will follow Baby Shark and his best friend William as they journey on fun-filled comedic adventures in their community of Carnivore Cove, meet new friends and sing original catchy tunes along the way. In addition to Nickelodeon and SmartStudy’s partnership to produce Baby Shark’s Big Show!, ViacomCBS Consumer Products (VCP) is managing consumer products licensing worldwide, excluding China, Korea and Southeast Asia, for the Baby Shark property.


@NickJr #BabySharksBigShow


Baby Shark's Big Week - Shark Dance Party - Promo

It's Baby Shark's Big Week! Tune into Nick Jr. all this August to hang out with all your Nick Jr. friends, plus catch a brand new episode of Bubble Guppies! It's all hosted by Baby Shark! Baby Shark's Big Week, airing this August on Nick Jr. USA!

Original post:

It's Baby Shark's Big Week! Tune into Nick Jr. all this August to hang out with all your Nick Jr. friends, plus catch a brand new episode of Bubble Guppies! It's all hosted by Baby Shark! Baby Shark's Big Week, airing this August on Nick Jr. USA!

From Broadcasting + Cable:

Nickelodeon Gives ‘Baby Shark’s Big Week’ TV’s Biggest Promo Push

And more from Promo Mojo, our exclusive weekly ranking of the programming networks are promoting most heavily

B&C has partnered with always-on TV ad measurement and attribution company to bring you a weekly chart we call Promo Mojo: exclusive data showing the top five TV promos ranked by ad impressions. This is the programming the networks have been promoting most heavily to drive tune-in (our data covers the seven-day period through July 26.

On the strength of 367.9 million TV ad impressions, a Nickelodeon promo for Baby Shark’s Big Week takes the No. 1 spot.

Our ranking is entirely dominated by cable networks, with Nick joined by HGTV, which hypes two of its shows — Build Me Up and Vacation House Rules — while TNT gives some love to The Alienist, and Investigation Discovery promotes Devil Among Us.

Notably, the Vacation House Rules spot has the highest iSpot Attention Index (147) in our ranking, getting 47% fewer interruptions than the average promo (interruptions include changing the channel, pulling up the guide, fast-forwarding or turning off the TV).

1) Baby Shark's Big Week, Nickelodeon
Impressions: 367,900,861

Attention Score: 96.20
Attention Index: 140 (40% fewer interruptions than avg.)
Imp. Types: National 98%, Local 1%, VOD/OTT 1%
In-network Value: $8,440,380
Out-of-network Est. Spend: $1,535


*Data provided by, TV Ad Measurement for Disruptive Brands*

Impressions - The total impressions within all US households including National Linear (Live & Time-shifted), VOD+OTT, and Local.

Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.

Attention Index - Represents the Attention of a specific creative or program placement vs. the average in its respective industry. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.

Imp. Types - Impression types tracked include National (Live + Time-shifted), Local, VOD & OTT. See below for further details.

In-network Value - Estimated media value of in-network promos.

Out-of-network Spend - The estimated amount spent on TV airing time for this promo's spots during a given date range.

National: Live - A national promo which was viewed during live linear television broadcast or same day, via DVR or on-demand.


Local - A promo that was aired during a local ad break slot.

VOD - This includes promos that run in on-demand content past three days (i.e. do not contain the linear promo load)

OTT - On-demand streaming content (i.e. Hulu, Roku, Fire TV Stick, Chromecast).


From Romper:

'Baby Shark’s Big Week' On Nickelodeon Is Basically Shark Week For Preschoolers

If your kid loves anything that has to do-do-do-do-do with Baby Shark, then they'll definitely be amped for "Baby Shark's Big Week" airing on Nickelodeon next week. Starting on Aug. 10, Baby Shark will be making special appearances on the network and he's bringing some under-the-sea themed episodes from your kid's favorite Nick Jr. shows with him.

For the past 32 years, the Discovery channel has been celebrating Shark Week, one week dedicated educating and entertaining its viewers about the terrifying but fascinating ocean creatures. And this year, in partnership with Discovery, Nickelodeon has created Shark Week of sorts for kids, hosted by the one and only Baby Shark.

According to Nickelodeon, the weeklong special — airing from Monday, Aug. 10 to Friday, Aug. 14 from 7 a.m. to 12 p.m. ET/PT — will feature Baby Shark shorts as well as special aquatic themed episodes of PAW Patrol, Bubble Guppies, and Blaze and the Monster Machines. The network will also offer up some "bite-sized shark facts," so your little one can learn something, too. And on the final day of "Baby Shark's Big Week," Nickelodeon will air a brand-new Bubble Guppies episode called "Too Bright For Movie Night" on Aug. 14 at 11 a.m. ET/PT.

Ahead of "Baby Shark's Big Week" kicking off on Monday, Nickelodeon released a commercial teasing what's in store, which a narrator described as a "whole week of swimsational adventures and music videos with Baby Shark and all your Nick Jr. friends."

You can expect to see a lot more Baby Shark on Nickelodeon in the future. Baby Shark will also be the star of a brand new show on the network, which is tentatively titled Baby Shark's Big Show. There will be 26 half-hour episodes in this new series (geared towards pre-school aged kids), which will dive deeper into Baby Shark's world under the sea and introduce audience members to other people in his world, like his best friend William.

So, before the weeklong special airs on Aug. 10, do yourself a favor and mentally prepare for yourself now for your kiddo to be obsessed with Baby Shark all over again in a brand new way.


Baby Shark's Big Week - Baby Shark song (orchestra version) - Promo

Baby Shark's Big Week - Let's go and swim - Promo

Baby Shark's Big Week - Hush-a-bye, Baby Shark - Promo

Baby Shark's Big Week - Baby Shark song (disco version) + Bubble Guppies New!

Baby Shark's Big Week - There are three sharks all in the ocean - Promo

Baby Shark's Big Week - Opposites - Promo

Baby Shark's Big Week - Stick Around!

More Nick: Nickelodeon Dives In With All-New 'Baby Shark' Animated Preschool Series 'Baby Shark’s Big Show!'!

Originally published: Monday, July 20, 2020.

Press release via BelAirMommie.
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