Thursday, April 22, 2021

'That Girl Lay Lay' Commences Filming

Nickelodeon recently started filming their upcoming brand new comedy series That Girl Lay Lay (working title), and to celebrate, the cast have been sharing behind-the-scenes photos on Instagram!

Announced in March as part of the network's 2021 Upfront presentation, That Girl Lay Lay is a new comedy series starring teen sensation and hip-hop artist Alaya “That Girl Lay Lay” High. The series (13 episodes) marks Nickelodeon’s first project under an overall deal with That Girl Lay Lay to develop original multiform programming and music initiatives, and build a cross-category consumer products business. Produced by record-breaking producer Will Packer (LittleRide Along) and Will Packer Media (Bigger), the series is set to begin production this spring, with a premiere slated for this summer on Nickelodeon.

Created by David A. Arnold (Side Hustle, Fuller House, Bigger), That Girl Lay Lay follows Lay Lay (That Girl Lay Lay), an avatar from a personal affirmation app that magically comes to life, and her best friend Sadie as they navigate life as teenagers and discover who they truly are.

In That Girl Lay Lay, phone avatar Lay Lay is the perfect hype girl and best friend that anyone could ever want from their personal affirmation app.  Struggling to make her mark at school and needing a best friend to talk to, Sadie wishes upon a star that Lay Lay was real and could help teach her how to stand out.  When her wish comes true and Lay Lay is magically brought to life, the two friends learn that when they are together, they can accomplish anything.  

In addition to her new comedy series, Nickelodeon’s comprehensive strategy for That Girl Lay Lay includes supporting her music career and an exclusive line of consumer products, with merchandising agreements spanning categories such as fashion, accessories, publishing and more.

Shooting for the draft version of the first episode of That Girl Lay Lay commenced in Studio City in Los Angeles, California on Monday 19th April 2021.

Actor Anna Grace Arnold, who plays Tasha on Side Hustle and the daughter of the show's creator, David A. Arnold, revealed that she's joined the cast of That Girl Lay Lay by sharing a few behind-the-scenes snaps on Instagram and her Instagram Stories!:

Additionally, David's wife, Julie Harkness Arnold has revealed on her Instagram that she helped develop the show with David!:

Meanwhile, Christine Rodriguez (Mom, Raven's Home, Austin & Ally) has revealed that she'll be playing Ms. Calloway (aka Ms. C) in the series by sharing a photo of the script of the first episode!:

Additional behind-the-scenes photos from the cast and crew reveal that episode #101 will be titled "Out the App", which is being directed by Wendy Faraone, and that Full House and Fuller House star Andrea Barber will be playing Principal Willingham!

Choreographer Jason Chong and Cris Judd will also be involved in the series:

That Girl Lay Lay is a social media star and hip-hop prodigy who has taken the world by storm with her infectious energy and sharp rhymes.  She has been writing, producing, rapping and singing since the age of five, and at age 11 became the youngest female rapper to sign a recording deal and create her own imprint, Fresh Rebel Muzik/EMPIRE.  Her music videos garner millions of views, with her smash hits “Mama” and “Supersize XL” having amassed close to 90 million views on YouTube to date between the two.  

That Girl Lay Lay is produced by Will Packer Media (Bigger), with Will Packer (Little, Ride Along) and Carolyn Newman serving as executive producers and Toy Monique Hawkins overseeing.  The series is created and executive produced by David A. Arnold (Side Hustle, Fuller House, Bigger), who also serves as showrunner.  John Beck & Ron Hart (Side Hustle, Fuller House, Liv and Maddie) serve as executive producers.  Production of That Girl Lay Lay for Nickelodeon is overseen by Zack Olin, Senior Vice President, Live Action, and Shauna Phelan, Senior Vice President, Live-Action Scripted Content.

Originally published: Thursday, April 22, 2021.

H/T: Special thanks to @sidehustleseries and @thatgirllaylaynickelodeon!

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