Friday, June 25, 2021

Ramsey Naito on How 'Star Trek: Prodigy' Aims to be Inclusive

The past year has seen many industries reckon with their shortcomings when it comes to addressing race and racism.


Continued demands for justice—and for better representation in all aspects of culture, including entertainment—has galvanized many kids media companies to examine their inadequacies and invest real time and effort into creating lasting change. Broadcasters, producers and toymakers have worked over the last 12 months to make improvements to their diversity and inclusion efforts on screen, behind the scenes and on shelves in order to more effectively serve all families.

As part of their Inclusion industry series, Kidscreen asked studio execs, including Ramsey Naito, President of Nickelodeon Animation, to round up some promising shows in development that put representation front and center to help address the real gap in on-screen diversity.  For the article, Naito talks about Nickelodeon's upcoming CG-animated Star Trek series, Star Trek: Prodigy, which you can read below. The full article, in which studio executives talk about My Dad the Bounty Hunter, Sea Sorceress and Judge Jodhi, on Kidscreen.com.

Star Trek: Prodigy

Producers: CBS Eye Animation Productions, Nickelodeon Animation Studio, Secret Hideout, Roddenberry Entertainment

Style: CG animation

Format: 10 x 20 minutes

Status: In production, premiering on Paramount+ this fall

The first Star Trek series aimed at younger audiences, this interstellar adventure features a crew of young aliens who have to figure out how to work together while exploring the galaxy.

Why it’s hot:Star Trek is a property that’s always thematically in line with inclusivity. Star Trek: Prodigy includes many different characters from different planets. The series underscores a key element of Nickelodeon’s content strategy—to build and expand the worlds of enormously popular franchises, and to give audiences more of what they love. We are not only invested in telling great stories that have inclusive themes, [but also in making sure] the artists on the show are equally diverse.” Ramsey Naito, president of Nickelodeon Animation.


H/T: Special thanks to @RegularTweetsUK for the news!

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