Viacom18 consumer products launches an exclusive collection to celebrate Garfield’s 24th birthday
Mumbai, India: Taking the world by storm with his gloriously lazy, coffee- and lasagna-loving ways, Nickelodeon’s Garfield is celebrating his 45-year anniversary! Celebrating the orange cat’s incredible milestone, Viacom18 Consumer Products and Paramount Consumer Products are bringing Garfield-lovers an exciting and exclusive range of merchandise. The new multi-category Garfield collection from Reliance, Azorte, Celio, Bewakoof, Athlizur, and The Souled Store includes shirts, t-shirts, sweatshirts, and athleisure wear, on sale at leading retail outlets across India.
Taking the year-long birthday celebrations up a notch, Viacom18 Consumer Products will further promote the new range through unique and engaging initiatives across the network’s brands. Roadies Koffeehouz joins the celebration with exclusive discounts on coffee and food, and partners including Reliance, Azorte, Celio, Bewakoof, Athlizur, and The Souled Store will promote the merchandise based on the global icon with exclusive branding, promotions, mall and in-store activations. Additionally, MTV India, Voot and Colors will join in celebrating the anniversary across digital platforms.
Speaking on the launch of the exclusive collection, Sachin Puntambekar, Business Head, Consumer Products, Viacom18, said, “Garfield is a legendary cartoon — a pop-culture mainstay with a universal connect. We’re delighted to celebrate the iconic orange cat’s 45th anniversary, with an exciting multi-category range. We are certain that Garfield fans will love the collection.”
Garfield merchandise is currently available at a starting price of INR 299 to 3,999 across online and offline retail outlets including Reliance, Azorte, The Souled Store, Celio, Bewakoof and Athlizur, among others.
Created by cartoonist Jim Davis, Garfield is the most widely syndicated comic strip in the world. With his signature “cattitude,” Garfield is 100 percent that cat, and he doesn’t care who knows it. He’s selfish, sarcastic, lazy… and surprisingly endearing.
Since its launch in 1978, the famous cat has spawned movies, TV shows, stage shows and merchandise, and has received four Emmy Awards for Outstanding Animated Program. Garfield content appears in 80 countries and has amassed over $3 billion in lifetime retail sales. In 2019, Paramount Global acquired full ownership of Paws, Inc., which the entity holds exclusive rights to the Garfield franchise.
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