Friday, August 04, 2023

NickWatch, Nickelodeon's New Connected Smartwatch For Kids, Launches at Argos

Launching in Argos: NickWatch, the new connected smartwatch for kids


LONDON, Aug. 1, 2023 -- NickWatch, a new connected smartwatch under license agreement with the popular kids' brand Nickelodeon, is now available at Argos for kids aged six to nine. Offering a wealth of entertainment based on Nickelodeon's iconic characters, the brand new NickWatch features games, dances, crafts, music, safe connectivity, communication and customisation, all in the one must-have accessory for kids.

Available from 1st August 2023 nationwide at Argos stores, NickWatch has been developed by the team at Watchinu and will be operated via a licensee agreement with Paramount Global, Nickelodeon's parent company. The watch will be available to purchase in Currys stores later this month.

The watch is retailing at £159.99 for the bundle of both the watch and a one-year subscription to the 'NickWatch Caretaker App' (other options available). The NickWatch allows parents to monitor their child's use and most importantly, keep track of their child's location via the app. The watch and its features can be used for roaming globally, at no extra cost.

The Caretaker App gives parents and caregivers peace of mind when away from their children. Adults can use the app to message, call and manage the user account on the watch. This includes muting the device during school hours and choosing who communicate with their child – children can't override the actions taken either. Social media platforms are not accessible from the watch.

With eight key features providing an explorative environment for children, NickWatch helps to spark intuitive, physical, social and roleplay – truly letting imaginations run wild.

Udi Miron, CEO at Watchinu says: "NickWatch is set to shake-up the wearables market with some of the animation world's most iconic and loved characters baked into the experience the NickWatch delivers an experience like no other with the perfect combination of imaginative play and peace of mind for parents and carers."

"We are delighted that Watchinu is launching a new connected smartwatch harnessing the power of our consumer brands and that our iconic Nickelodeon characters will be used to help kids embrace technology and create immersive experiences that unlock a boundless world full of imagination, creativity and connectivity," said Doug Rosen, Senior Vice President, Games & Emerging Media, Paramount Global.

New games will be released every few months, along with new stickers and watch face designs, new sound effects, musical instruments and voice filters.

About NickWatch

Plug and Play

Embedded IOT SIM - zero hassle for you or the users

Works everywhere

The NickWatch automatically connects to an available network, including roaming abroad without any extra cost

Subscription included

1 year subscription included in the price, which gives access to all the NickWatch special features:

• Communication via 2-way chat and calls
• Live GPS Tracking via NickWatch app
• Nickelodeon-based games and activities
• Regular content updates to games and functionality

NickWatch comes with two straps (one simple strap and one snazzy strap featuring famous Nickelodeon characters) and the Connect-O-Cable (USB charger) in the box.

Additional accessories will also be available at a later date, including headphones, bag clips / holder, power station 
skins and even a neck hanger. 

NickWatch Fact Sheet

The NickWatch has eight key functions, outlined below:

• Chat – Users can have two-way messaging conversations making it quick and simple 
for carers to check in when needed.
• Talk – Users can make two-way phone calls to inputted and verified contacts.
• Create – Enriches creativity and imagination through a variety of mini-applications including sound effects, musical instruments, funny voices, dance and story words.
    o prompts the user to make up a story with the random words generated.
• Play – A number of motion-based games and activities (outlined below).
• Design – Allows children to customise and personalise their watch including the wallpaper, ringtones and message sounds.
• Capture – Using a front-facing camera, children can ‘wear’ funny faces to express 
themselves. They can also apply a filter from the library to pop on photos and share 
with contacts.
• Move – The watch tracks daily steps and shows progress overtime. When a new feat 
is reached, a cool design is unlocked for the display. 
• Listen – Users can play original music through the Listen app.

Games include:

• Karate! – Raise your hand and strike the random, surprising objects the watch displays. See them explode into bubbles and confetti as you slice through them!
• Ask & Shake – Ask Lucy Loud from The Loud House a question and shake your watch to reveal the fortune the crystal ball has for you!
• BalanceSpongeBob is meditating, and random objects pile onto his head. To keep him at peace, use your watch to balance the objects – if they fall, you’ll find out just how long you managed to hold them for.
• Shake! – A jellyfish crawls onto the watch face… shake your arm and send the jellyfish flying!
• Patrick Says – Just like Simon Says, but knowing Patrick (from SpongeBob SquarePants), you may be asked to complete some really unexpected tasks!
• Poses – Copy the crazy poses the character displays within in a specific timeframe.
• Mix it! – Rotate your arms until the two random objects on screen are mixed into one 
bizarre and funny result.
• Ninja School – Train with your own Master Splinter to become a real ninja



NickWatch Messaging




About Watchinu
WatchinU is an Israeli technology startup company that focuses on developing experiences, hardware and software solutions in the fields of wearable devices and IoT (the Internet of Things). The NickWatch is the company's first product, in its smart watch line. WatchinU was founded by two companies, Trackimo and Beta. Trackimo is a world leading company in the development of IoT solutions, specializing in devices and cloud platforms of SIM management and tracking technologies, as well as wearable accessories. Beta is an innovation incubator, and is backed by Paramount Global. It specialises in entertainment and tech.

About Paramount Consumer Products
Paramount Consumer Products oversees all licensing and merchandising for Paramount (Nasdaq: PARA, PARAA), a leading global media and entertainment company that creates premium content and experiences for audiences worldwide. Driven by iconic consumer brands, Paramount Consumer Products’ portfolio includes a diverse slate of brands and content from BET, CBS (including CBS Television Studios and CBS Television Distribution), Comedy Central, MTV, Nickelodeon, Paramount Pictures and SHOWTIME®. With properties spanning animation, live-action, preschool, youth and adult, Paramount Consumer Products is committed to creating the highest quality product for some of the world’s most beloved, iconic franchises. To view our range of consumer products and Paramount branded apparel, visit


Paramount+ UK & Ireland is HERE! Stream a Mountain of Entertainment, including your Nickelodeon favourites! Try it FREE at!

Paramount+ is also available with Sky Cinema at no extra cost.

Press release via PR Newswire.

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