Tuesday, September 26, 2023

Paramount Fetes Upcoming Plans For TMNT, SpongeBob, Avatar, Garfield, Dora, PAW Patrol and More Ahead of BLE 2023

Paramount is heading to Brand Licensing Europe (BLE) 2023, and to celebrate, they shared some of their exciting upcoming plans for a raft of iconic properties with Toy World Magazine!

Paramount Consumer Products and Experiences
BLE Stand A121

Popular is Paramount

As the entertainment industry continues to evolve, Paramount remains at the forefront with its commitment to innovation, creativity and engaging content that appeals to all ages and demographics. Paramount Consumer Products & Experiences has an abundance of best-in-class IP, both new and existing, as well as strategic opportunities that will excite any partner.

Off the back of a triumphant return to the silver screen, the Teenage Mutant Ninja Turtles have reignited the fandom among both nostalgic adults and curious youngsters. The new look Turtles will continue to expand in 2024, as Paramount is set to kick off an electrifying 40th-anniversary celebration of the beloved franchise. This milestone year will witness the launch of a new animated series that promises to reinvigorate the ninja heroes, as well as a whole host of in-person and digital experiences. A slate of gaming releases will keep drawing in both seasoned enthusiasts and a new generation of fans. That's not all; the slate of content planned for this franchise is truly impressive, with another blockbuster movie already announced for 2025. While the heroes in a half shell have a special place in the hearts of those who grew up with them, this year will showcase their enduring appeal - and their ability to resonate across age groups - by uniting old and new fans in a 'shell-tastic' celebration.

Building on from the Paw Patrol franchise's 10th anniversary year, Paramount and Spin Master have introduced Rubble & Crew, which invites viewers to dive deeper into Rubble's family. The year ahead will also be filled with heroic excitement, as the Heroes in Training brand campaign takes centre stage in 2024. This initiative is not just about entertainment, it's about instilling values of bravery, teamwork and compassion in young minds. Moreover, Paramount recognises the increasing demand for diverse representation, and in response is actively fostering the growth of girls' licensing across multiple categories.

SpongeBob has already come to life across 13 seasons of the original series, two spinoff series and three major theatricals, not to mention his first musical which is touring the UK this year. In 2024, Paramount is celebrating 25 years of this beloved, optimistic sea sponge with a host of surprising and delightful activity and partnerships that are sure to put a smile on everyone's faces.

The sweeping success of Yellowstone has not only captured audiences' hearts but also opened doors to a vast and immersive universe. Paramount has announced a thrilling spinoff that will delve even deeper into the gripping narrative that fans have come to adore. The momentum in the UK is bolstered by the airing of Series 1 on Channel 5, with new products available at retail as the studio continues to build out this now iconic franchise.

Kids can get ready to join Dora on another series of exciting escapades as Paramount introduces the adventurous character to a new generation of pre-schoolers. Dora is back with her vibrant animation and engaging storytelling, rendered in immersive CG animation. Paramount will debut a specially created Dora theatrical short ahead of Paw Patrol: The Mighty Movie this October, before the consumer products launch rolls out in 2025.

While Paramount's small-screen triumphs are remarkable, the big screen still holds its enchantment. Paramount is rich in cinematic content for 2024. If is an imaginative original family title from John Krasinski. The movie tells the story of a 12-year-old girl who moves to New York and discovers that the city is home to an entire world of adorable imaginary friends.

Everyone's favourite lazy and sarcastic cat, Garfield, hits the big screen next year in a brand-new animated movie, with Chris Pratt voicing the lasagne-loving feline. For the first time in the history of the franchise, audiences will also meet Garfield's father, played by Samuel L. Jackson.

The action-packed Mission Impossible saga returns to the big screen with the highly anticipated Mission Impossible Dead Reckoning Part 2, for what is being heralded as the cornerstone of cinematic excellence. The movie will be supported with a consumer products programme just in time for Father's Day

Readers are invited to get in touch if they think they can fill a category gap on an existing franchise or if they'd like to join Paramount on its newer adventures. For licensing opportunities, please contact Simta.Sawhney@paramount.com.


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