The Smurfs have teamed up with ActNow and UNICEF to call on all of us to be champions for children’s rights.
Ready to raise your voice and take action for fairness, respect, and every child’s right to speak up and be heard? The Smurfs, together with UN’s ActNow initiative and UNICEF, are here to help children, parents, caregivers, and communities turn children’s rights into reality and create a better world for all.
Join forces with the Smurfs, ActNow initiative and UNICEF in a global digital social impact campaign that encourages people, especially children, to speak up, empower themselves and others, and help create a blueprint for a better world!
The campaign launches with a talent-driven Public Service Announcement (PSA video), starring the Smurfs characters and the celebrated actors who voice them, including Rihanna (Smurfette), Billie Lourd (Worry Smurf), Amy Sedaris (Jaunty) and Hannah Waddingham (Jezebeth).
The PSA premiered at Nickelodeon’s Kids' Choice Awards 2025 on Saturday, June 21st, and will be shown in Times Square and posted across BET, Comedy Central, MTV, Nickelodeon, Paramount Network, Paramount+, Pluto TV, Network 10 (Australia), Chilevisión and Telefe (Latin America) on their broadcast, streaming and social channels.
The PSA has been localized with subtitles in the following languages: Arabic, Chinese (Mandarin), Dutch, French, German, Greek, Hindi, Italian, Kiswahili, Polish, Portuguese, Romanian and Spanish.
The Smurfs know that it takes a village to turn small steps into big change. That is why they have teamed up with ActNow and UNICEF to call on all of us to be champions for children’s rights.
No matter who they are or where they come from, all children have rights. Children want a world where all of their rights are respected and fulfilled – including their right to be protected, to be healthy, and to have their voices heard. Let’s inspire every generation to speak up, listen, and take action to create a better world for all.
Whether it’s at the dinner table, in the classroom, or through policy change, you can speak up and act now to help shape a more inclusive world where every child feels seen, valued, and empowered to thrive. Even the smallest voices can make a big difference when we stand together. Download the app, join the challenge, and be part of a movement where every voice counts!
Join the “Blueprint for a Better World” challenge and act now to create a world where children feel confident to raise their voices— and where adults stand up for their right to do so. Because when we empower children, we empower the world.
No one can do it alone – but we can do it together. Get started and take action by visiting the United Nations’ ActNow campaign. Speak Up with The Smurfs at https://www.un.org/en/actnow/smurfsspeakup.
Together we can create a better world for every child
Empower children to empower the world!
There are many ways to turn everyday moments into opportunities to empower children and help build a brighter, more inclusive future.
Join the challenge: The power to create change is already inside all of us. We just have to act! Download the AWorld in Support of ActNow app and join the Smurfs challenge to see how even the smallest actions can add up to make a big difference.
Learn about children’s rights: When adults understand children’s rights, they can help protect them. Whether you are a parent, teacher, neighbor, or leader — the more you understand, the more you can do to make sure every child is heard and treated with dignity.
Make space & be their back-up: Children have the right to express their thoughts and feelings and to be taken seriously on issues that affect them, but sometimes they need help turning up the volume on their voice. Whether it is at home, at school, or out in the big wide forest, make space for children to speak up and be their supporter when they do.
Celebrate small but mighty voices: When a child speaks up about how they are feeling, to share an idea, or to stand up for someone, celebrate it! Simple affirmations like a high-five or “Smurf-tastic job!” can go a long way towards building confidence.
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