Thursday, October 01, 2015

Nickelodeon Performs Magic With The Entertainer

Nickelodeon & Viacom Consumer Products (NVCP) UK & Ireland has entered a long-term partnership with UK toy retailer The Entertainer for an exclusive range of Nickelodeon products!

Among the items that will be included in the 26 SKU line are craft sets, science kits, a magic box and a joke kit with names such as Nickelodeon Glowing Gunge, Nickelodeon Explore the Body and Nickelodeon Sock Monkey.

All lines within the range are suitable for kids aged four and above.

"We've seen tremendous success with the licensing of Nickelodeon properties but this range really speaks to the overall strength of the Nickelodeon brand as a whole," says Marianne James, vice president, consumer products, U.K. and Ireland, and European retail sales and marketing, NVCP. "Incorporating the fun, humor and hands-on ethos of Nickelodeon, these products are a brilliant way to encourage children to explore their world and be creative."

The line will launch at The Entertainer stores and online on Monday 5th October 2015, and will be supported by extensive PR and marketing activity to consumers across Q4 and the key Christmas buying season.

From mid-October, a marketing campaign will include product promotion across the Nickelodeon portfolio of networks.

PR activity will include product reviews, competitions and sampling to national consumer media, online portals and bloggers, plus key sell-in to gift guides across the Christmas season. The range will be featured in all Entertainer store windows across the October half term. In addition to an above-the-line marketing campaign, the partners are planning a number of shopping centre activations and demonstration zones within Entertainer stores across the country.

NVCP recently showcased their brand-new Nickelodeon range at FunFest Blogger Summit 2015 and will also showcase the range at the Nickelodeon stand, E005, during Brand Licensing Europe being held between Tuesday 13th and Thurday 15th October 2015 in Olympia in London.

"We are delighted to be partnering with Nickelodeon and bringing this fun and interactive licensed range to market," says Rebecca Rees, head of marketing and licensing, The Entertainer. "We have developed a strong partnership with them over recent years and are delighted with the breadth of activities incorporated into these sets and the fun they will give to children."

Sources: License! Global, Toy World Magazine, Toy News Online.
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