Thursday, March 30, 2017

Nickelodeon UK & Sky Media Unveil "PAW Patrol" Licensing Opportunity

Nickelodeon UK & Ireland and Sky Media have unveiled a PAWsome brand-new PAW Patrol licensing opportunity that is guaranteed to engage young families with your product and increase sales!

The stars of Nickelodeon's PAW Patrol

The Opportunity:

Sky Media and Nickelodeon UK are pleased to offer an exciting licensing opportunity that will engage young families with your product and increase sales.

Nickelodeon can produce Creative across all comms, associating PAW Patrol with a product/brand. For example:

- On air promotions featuring PAW Patrol characters
- On pack branding/promotions
- PAW Patrol included in marketing materials (including Digital comms)
- PAW Patrol product created for your consumers
- PAW Patrol crèche areas within retail sites
- PAW Patrol costume character opportunities

About PAW Patrol:

PAW Patrol is the #1 pre-school property, in terms of product sales and TV viewing. Looking at the toy market overall, it is a close 2nd to Star Wars.

The show features six heroic puppies: Chase, Marshall, Rocky, Zuma, Rubble and Sky, who are led by a tech-savvy 10-year old boy named Ryder.

Available to view on every platform – Pay TV and Freeview, Sky On Demand, iTunes, Netflix, Demand 5, Google Play, Playstation, Leap Frog and V Tech, if you are a parent of a Child aged 2-5, you will know PAW Patrol.


- 6 awards won globally!

- PAW Patrol was watched by 10.2 million viewers during 2016 on Nick JR and a further 8.5 million viewers on Milkshake

- PAW Patrol is the biggest driver of ratings across the entire Nickelodeon Network.

- PAW Patrol is the #1 Show section on receiving 940k page views in 2016.

- Nickelodeon's app Rescue Run is a top performing app – constantly top of the Apple charts.

- Meet and greets with PAW Patrol costumed characters help draw big crowds at events.

- PAW Patrol Live! "Race to the Rescue", PAW Patrol's first touring live show starring Ryder and the team of pups, will be touring the UK from this Autumn.

Digital & Social:

- Digital games

- 3 apps available – Rescue Run, Pups To The Rescue and Pups Take Flight

- Top performing app – Best NJ preschool App in 2015. Constantly top of the Apple charts.

Publishing Success

- PAW patrol is the #4 UK publishing character

- #8 biggest title in the UK market

- 70,000 circulation

- Happy Tin reached #1 spot in bookseller/Nielsen bookscan children’s pre-school top 10

Full information for this fantastic Nickelodeon Licensing Opportunity can be found on the Sky Media Marketplace.
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