Thursday, October 05, 2017

Nickelodeon To Showcase Largest-Ever Preschool Portfolio At BLE 2017

Nickelodeon & Viacom Consumer Products (NVCP) will showcase its largest-ever preschool portfolio, including reigning hits such as PAW Patrol, Blaze and the Monster Machines and Shimmer and Shine as well as new series such as Digby Dragon, Nella the Princess Knight and Rusty Rivets at Brand Licensing Europe 2017 this month!


NVCP booth at Brand Licensing Europe 2015. Photo: bja design.

The NVCP team will take licensees and retailers through the performance of each property, as well as future programming and promotional plans.

Partners will also have the special oppertunity to learn about Nick Jr.'s newest preschool offering Sunny Day.


In additional to their extensive portfolio, NVCP will be giving partners a first look at Nickelodeon's reimagined Teenage Mutant Ninja Turtles series, Rise of the Teenage Mutant Ninja Turtles. The new 2D TMNT series will have its worldwide premiere in 2018, and will be supported by a global marketing plan.


JoJo Siwa is a true teen sensation with over 4 million subscribers on YouTube and a hugely popular range of JoJo Bows. Since Nickelodeon took on the license for JoJo Siwa in Autumn 2016, the range of JoJo Siwa-branded licensed products has expanded beyond bows to products across all categories. JoJo Siwa has over 20 UK licensees on board.

Nickelodeon & Viacom Consumer Products (NVCP) will be at BLE stand D10.

Brand Licensing Europe 2017, the world's largest brand and property marketplace, will take place at Olympia London between Tuesday 10th - Thursday 12th October 2017. Visit brandlicensing.eu for more information.

Source: Toys 'n' Playthings; Additional source: Licensing Source.
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