As part of its build up to the festive season, Nick Jr. UK & Ireland is to hide episode titles on the EPG for its 7.30am peak morning slot for the first time ever!
The festive initiative, entitled Nick Jr. Unwrapped, is being undertaken to entice kids and parents to return to the channel daily to find out which mystery Christmas preschool episode is being unwrapped through a big reveal. A total of nine brand new episodes will run from the 1–9 December, with themed episodes running for the rest of December starting Monday 10th December 2018 in the countdown to Christmas. The episode being unwrapped at 7:30 am will also be repeated at 4:30 pm. Creative was devised by Nickelodeon’s in-house team.
As well as product prizing relating to the unwrapped shows, parents will also be able to watch and win lifestyle prizes which is also a first for the preschool channel. Viewers are invited to spot which Nick Jr. character is with the present/being unwrapped on screen throughout the day. Entry is via the nickjr.co.uk/unwrapped website.
“Our goal at Nick Jr. is to always be playful and exciting as we lead our audience on adventures! Our Christmas campaign will definitely deliver on this promise as, just like Christmas morning, it will be a surprise as to which of their favourite show will be unwrapped”, said Alison Bakunowich, Senior Vice President (SVP), Nickelodeon, UK, Northern and Eastern Europe.
Nick Jr. is the leading commercial preschool channel in 2018, reaching more kids than any pay-TV channel in 2018.
Nick Jr. is known for hit shows like PAW Patrol, Blaze and the Monster Machines, Shimmer and Shine, Top Wing, Becca’s Bunch, Rusty Rivets, Nella the Princess Knight and Peppa Pig.
Looking for the perfect Advent Calendar? Check out these PAWsome PAW Patrol Advent Calendars!
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Originally published: Monday, November 26, 2018.
Original source: Rapid TV News; Additional source: Kidscreen.
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