Friday, April 05, 2019

JoJo Siwa and 'Peppa Pig' Receive Nominations in 2019 International Licensing Awards; SLIMEFEST UK Shortlisted in British Media Awards 2019

The International Licensing Industry Merchandisers’ Association (LIMA) has announced the exciting news that Nickelodeon star JoJo Siwa and the hit preschool series Peppa Pig, which airs on Nickelodeon and Nick Jr. channels around the world, including on Nick Jr. UK & Ireland and Nick Jr. USA, both received two nominations each in the 2019 International Licensing Awards!

Whittled down from 622 submissions from 19 countries, 154 nominees have been recognised in categories spanning licensing, retail, promotions and consumer products. For the first time, submissions and judging for the awards were held online. LIMA members will vote for the winners, and the awards will be handed out at a Tuesday, June 4 ceremony during Licensing Expo in Las Vegas, Nevada.

Below is a list of the nominations for the 2019 International Licensing Awards, featuring the awards JoJo Siwa, Nickelodeon and Peppa Pig have been nominated for. A full list nominees that made the ballot of LIMA's International Licensing Awards 2019 can be found online at Congratulations and good luck to JoJo Siwa, Nickelodeon, Entertainment One (eOne) and to everyone nominated in the 2019 International Licensing Awards!

Best Brand – Entertainment / Character – Live Action


JoJo Siwa - Nickelodeon
Harry Potter - Warner Bros. Consumer Products
Jurassic World - Universal Brand Development
Mister Rogers’ Neighborhood - The Fred Rogers Company / Brand Central
Shark Week 30th Anniversary - Discovery Inc.
Yedaz Bollywood Madness - Shemaroo Entertainment

Best Retailer – Entertainment / Character


Primark - JoJo Siwa
Galéries Lafayette - Wizarding World
Guess EU - Miraculous
Riachuelo - Stranger Things
Spirit Halloween - Fortnite
Target - Minecraft
Walmart - Jurassic World Fallen Kingdom #JWUnleashed
Walmart - Ryan’s World /

Best Brand – Entertainment / Character – Animated


Peppa Pig - Entertainment One
Boonie Bears - Fantawild Animation
L.O.L. Surprise! - MGA Entertainment
Miraculous - ZAG Inc.
PJ Masks - Entertainment One
Rick and Morty - Cartoon Network
The Grinch - Universal Brand Development
The Gruffalo - Magic Light Pictures

Best Experiential or Location Based Initiative


Peppa Pig - Merlin Entertainments / Entertainment One
Camp Master Chef - Campus Cerdanya / Endemol Shine North America
Hello Kitty Fun Run 2018 - Sanrio / Total Running / Tycoon Enterprises
Hello Kitty Grand Café - Sanrio
Jurassic World VR Expedition - Universal Brand Development / Dave & Buster / The Virtual Reality Co.
Sesame Street Pop Up 50 - Sesame Workshop
The British Museum “A Journey through Time” - Alfilo Brands
The Trolls Funhouse - The Sudden Impact! Entertainment Co. / Dreamworks / Dreamworld Australia
Warner Bros. Classic “Get Animated Invasion” - Warner Bros. Consumer Products

In additional awards news, Nickelodeon UK & Ireland's SLIMEFEST 2018 has been shortlisted for the "Event of the Year" award in the eighth British Media Awards! Congrats Nickelodeon! Visit for info about this years SLIMEFEST!:



Nickelodeon SLIMEFEST is a fun-packed family event that combines chart-topping musical acts with the opportunity for the audience to get drenched in disgusting green slime. The 2018 edition was hosted by dance act Diversity and saw nine acts performing across 3 days (October 20-22 at The Arena, Blackpool Pleasure). There were also guest appearances from Nick onscreen talent including JoJo Siwa and Kira Kosarin.

Tickets were sold out within six weeks, with 12,000 kids and families in attendance. The event is also an important corporate hospitality opportunity. This year, 400 clients and stakeholders were in attendance, ranging from sponsors and consumer product partners to talent families and network affiliates (eg Sky and BT).

Putting together a live performance music event is challenging enough in itself. But the operational complexity of staging the event goes to a whole new level when you add slimings into the mix. Mechanisms need to be designed to ensure a variety of slime executions, with optimal coverage for the kids in attendance.

While SLIMEFEST is valuable as an event in its own right, it is essential from a brand-building perspective that the content is accessible to Nick fans across all media platforms. So in addition to the 12,000 people who attended in 2018, there was a TV show which reached 237.7k viewers. SLIMEFEST 2018 also achieved social media reach of almost 12 million via its in-house activities and designated social influencers.

In the months leading up to the event, Nickelodeon’s in-house marketing team put together a 360 marketing campaign that encompassed TV, digital, print, outdoor and social media. As for the event’s PR strategy, celebrity guests and the press were invited to maximise engagement over the weekend. This resulted in 100 million opportunities to see, and £600K AVE (Advertising Value Equivalent) representing 11:1 return on investment.


More Nick: Nickelodeon Embarks on New Direction with its Biggest, Most Wide-Ranging Content Slate Ever!

H/T: Licensing Source, Kidscreen.
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