Wednesday, April 22, 2020

Nickelodeon Asia and EYEYAH! Partner for World Earth Day PSA Series

Nickelodeon Asia and children’s magazine Eyeyah have created a set of World Earth Day animations that teach children the art of re-using and recycling

Each of the short films is designed to provoke thought around global warming and climate change, as well as show Nickelodeon viewers how they can do their own bit.

One animation describes the Japanese art of kintsugi – which repairs broken objects using gold – as a way of prompting a discussion around how children can re-use things in their own homes. Another highlights how much plastic there is in our oceans. There’s also challenges – for example, counting the number of ‘fume ghosts’, or answering questions about how long plastic bottles take to decompose.

The films – which are based on illustrations by artists from Singapore, Malaysia, Indonesia, Australia and the UK – all come with their own mini-soundtracks, which adds some playfulness to a serious set of subjects.

It helps that they’re almost all around the 30-second mark as well, which means they feel engaging and fun rather than too didactic.

The series will be aired on Nickelodeon channels across Asia today as part of the brand's Together for Good initiative.

Nickelodeon Asia previously partnered with EYEYAH!, a Singapore-based publisher of social-emotional development activity books for kids, to raise awareness about the dangers of the internet by way of a 10-part PSA-style animated series for Safer Internet Day in 2019.


EYEYAH! is a series of advertising-free activity books that use art and design to talk to children about social issues.

Our approach stems from the principle that children are visual learners and visual aids can improve learning by up to 400%.

Three times a year, we engage 40 illustrators and graphic designers from around the world to create an artwork inspired by a specific social issue. We work with academics, journalists, educators and various other subject matter experts and leaders in their field to deconstruct a topic and identity the key concepts we want to visualise.

EYEYAH! was founded in 2017 by the creators of Kult magazine - communication and design veterans who are also parents. Future themes include: Food, Waste, Money, Travel and more.

EYEYAH! is a not-for-profit social enterprise registered under RaiSE.

For more information about EYEYAH!, please visit

EYEYAH! Celebrate the Unusual

About Together For Good

Together For Good, launched in 2015, is Nickelodeon’s international initiative to empower kids to make positive changes in the world around them. The initiative serves as Nickelodeon’s international platform to inspire its audiences to get involved in their communities, provide the resources and education to get the job done and celebrate the impact they are making every day. For more information about Nickelodeon Together For Good, please visit #NickelodeonForGood

About Nickelodeon Asia:

Nickelodeon, now in its 41st year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, digital, recreation, books and feature films. Nickelodeon is one of the most globally recognized and widely distributed multimedia entertainment brands for kids and family, with 1.2 billion cumulative subscriptions in more than 500 million households across 170+ countries and territories, via more than 100+ locally programmed channels and branded blocks. Outside of the United States, Nickelodeon is part of Viacom International Media Networks, a division of Viacom Inc. (NASDAQ: VIAB, VIA), one of the world’s leading creators of programming and content across all media platforms. For more information about Nickelodeon in Asia, visit Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc.

More Nick: Nickelodeon International Talks Expanding Global Production Activities, Eyeing More International Partnerships!

Original source: Creative Review.
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