Friday, May 08, 2020

Nickelodeon’s Kids’ Choice Awards 2020 Reaches 2.4 Million Viewers In Live+3

Kids' Choice Awards 2020: Celebrate Together posted solid ratings over its premiere weekend, reaching 2.4 million viewers in Live+3 in five telecasts across Nickelodeon, Nick Jr., TeenNick and Nicktoons.

On Nickelodeon, the telecast posted double-digit year-over-year gains, up +25% with Kids 6-11 (2.0/249K) and +21% with Kids 2-11 (1.7/340K) and drew 850K total viewers, up +30%. The telecast also posted double-digit increases over prior 4 weeks up +11% with Kids 6-11, +13% with Kids 2-11 and +39% with total viewers.

The Kids' Choice Awards 2020 also was the number-one most social telecast across of TV on Saturday, May 2.

For the first time ever, Nickelodeon (1.3/269K) and Nick Jr. (1.0/173K) were TV’s top two networks for the month of April, with Kids 2-11, followed by Disney Jr., Disney Channel and Cartoon Network, according to Nielsen.

Originally slated to be hosted by Chance the Rapper in March, Kids' Choice Awards 2020 was postponed due to the global COVID-19 (coronavirus) pandemic, with the show moving online for the virtually produced Kids' Choice Awards 2020: Celebrate Together hosted by Nickelodeon alum Victoria Justice (Victorious, Zoey 101, Fun Size).

Kids' Choice Awards 2020: Celebrate Together was the first-ever virtually-produced North American/Global edition of Nickelodeon's annual slimefest. The first-ever "at home" KCA took place in Germany in April.

Big winners in Saturday’s awards included SpongeBob SquarePants for Favorite Animated Series, Avengers: End Game for Favorite Movie; Stranger Things for Favorite Family TV Show, Henry Danger for Favorite Kids TV Show and Dwayne Johnson for Favorite Movie Actor. Ariana Grande won the Favorite Female Artist category and Shawn Mendes took the Favorite Male Artist honor.

NBA champion and global icon LeBron James receiving Nickelodeon’s 2020 Generation Change Award, in honor of his commitment to creating real and lasting change through education, with his charity The LeBron James Family Foundation’s groundbreaking I PROMISE School, which provides his hometown’s most at-risk students and their families with educational resources and support.

A full list of KCA 2020 winners can be found here.

Nickelodeon also made a $1 Million donation to No Kid Hungry, a national campaign to end childhood hunger in America, in support of those affected by the COVID-19 pandemic.

Kids' Choice Awards 2020: Celebrate Together is currently rolling out onto Nickelodeon channels and branded blocks globally.

Since March 16 (when coronavirus-related production shutdowns and stay-at-home orders kicked in) the Nickelodeon portfolio (Nickelodeon, Nick Jr., Nicktoons and TeenNick) has posted double-digits gains with Kids 6-11, up +29% versus prior four weeks and +10% year over year. Over the last month, Nickelodeon has posted double-digit gains, up +33% with Kids 6-11 (1.2/148,000) versus prior four weeks and up 9% year-over-year. Nick’s YouTube channels also are up double digits.

Nickelodeon’s Kids’ Choice Awards 2020: Celebrate Together is produced by Nickelodeon Productions. Jay Schmalholz serves as Executive Producer. Production of Nickelodeon’s Kids’ Choice Awards 2020: Celebrate Together for Nickelodeon is overseen by Rob Bagshaw, Executive Vice President, Unscripted Content.

Nickelodeon’s Kids’ Choice Awards 2020: Celebrate Together is sponsored by Barbie®, Goldfish® Flavor Blasted® crackers, Kellogg’s® Froot Loops®, milk it!, and Olive Garden®.

More Nick: Nickelodeon’s Kids’ Choice Awards 2020: Celebrate Together International Nominees, Winners and Airdates!

Original source: Deadline.
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