Wednesday, October 13, 2021

Fanattik and ViacomCBS Partner for SpongeBob Collectibles

Fanattik nets SpongeBob SquarePants in first partnership with animated property

The pop culture specialist, Fanattik has signed a pan-European gift licensing partnership with ViacomCBS Consumer Products that will bring Nickelodeon’s SpongeBob SquarePants into new home decor, barware, gifts and collectables.

The limited edition SpongeBob x Fanattik range includes: coins, pin badges, drinks coasters, a 24k gold plated ingot, a bottle opener, and a limited edition "Rock Bottom" art print.

The new collection of collectables and products will be available from September this year across gift and toy stores throughout Europe. The line is available to pre-order online today.

Fanattik managing director, Anthony Marks, said: “An internationally beloved and timeless brand, SpongeBob SquarePants is one of the most watched programmes in the world with 100 million global viewers monthly and a feature film on the way in 2021. This was a brand the whole team wanted to have in the Fanattik portfolio.”

Fanattik has received multiple awards and enjoyed ‘phenomenal growth’ over the past three years with multiple pan-European licensing agreements now signed up to the portfolio. Its partnership with Nickelodeon’s SpongeBob marks the first time the company has partnered with an animated show.

“With half of all viewers being adults, we are going to make sure the products we create appeal to the original fans as well as new ones. Each item will have that Fanattik twist which makes our pieces stand out from anything else in the market,” said Melissa Tudor, head of product development.

Mark Kingston, senior vice president, international, ViacomCBS Consumer Products, added: “SpongeBob continues to permeate pop culture with boundless positivity and fun. We’re excited to expand this iconic franchise in the gift license space through a partnership with Fanattik, a company which shares many of the same fun brand tenants as our favourite absorbent sponge. True to SpongeBob form this product is sure to deliver happiness.”

Since its launch July 17, 1999, SpongeBob SquarePants has reigned as the number one kids’ animated series on TV, while generating a universe of beloved characters, pop culture catchphrases and memes, theatrical releases, consumer products, a Tony Award-winning Broadway musical and a global fan base.

SpongeBob SquarePants is the most widely distributed property in ViacomCBS Networks International (VCNI) history, seen in more than 170 countries and territories, translated in more than 30 languages, and averaging more than 100 million total viewers every month.

“Fanattik works with all levels of the European gift market so we are asking gift and toy retailers that are not already talking to us, to contact myself to book a video appointment to learn more about our upcoming SpongeBob range,” says Luiz Ferreira, sales head, Fanttik.

Retailers not already working with the team can find out how to do so by contacting Luiz Ferreira, head of sales on

Update (10/13) - Fanattik's SpongeBob SquarePants bottle opener has been nominated for Gift of The Year 2021 by the British Gift Association!

Originally published: July 01, 2021.

Original source:; Additional source: License Global.

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