Thursday, November 04, 2021

Kids and Family Programming the Most Streamed Content on Paramount Plus During 3rd Quarter of 2021

Bob Bakish, the President and CEO of ViacomCBS today revealed during the company's Q3 2021 Results Earnings Call that kids and family content was the most streamed content on Paramount+ during the third quarter of this year, with over half of the platform's subscribers streaming kids and family content from Nickelodeon!

Additionally, Bakish revealed that PAW Patrol: The Movie was one of the top movie titles on Paramount+ during the financial quarter!

Speaking during the earning's call, Bakish told investors: "[L]ook at the third quarter. Starting with kids and family content, which was the top genre on Paramount+ for both acquisition and engagement in the quarter. In fact, over half of our subscribers streamed kids and family content from our globally loved Nickelodeon brand. What’s even more impressive is that content consumption was balanced across new originals and library, both film and television, including enduring franchises like SpongeBob and PAW Patrol and young adult content, such as the new iCarly. Movies are also proving to be a key attraction to the service. And as we continue to experiment with different [re]lease strategies, we are seeing success across all of them. This quarter, A Quiet Place Part II and PAW Patrol: The Movie were the top two titles for acquisition and engagement on Paramount+. And the results were impressive, both in theatrical and on Paramount+. And following the global success of PAW Patrol: The Movie, we are thrilled to announce the sequel, which will debut in 2023. In addition, a new PAW Patrol spin-off series for Nick and Paramount+ is in development. This is ViacomCBS franchise management ratcheting up to the next level. Next week, we have another family film day and date theatrical and Paramount+ Premiere with Clifford the Big Red Dog, which is tracking very well."

Originally published: November 04, 2021.

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