Tuesday, June 14, 2022

Nickelodeon Sonic India to Premiere 'The Smurfs' on June 13

Blue and small, and standing only three apples tall, The Smurfs are set to make their debut on Nickelodeon Sonic in India on Monday 13th June 2022, airing weekdays at 11:30am! The CG-animated series follows the beloved characters embarking upon rousing adventures.


The original series marks the return of the globally renowned characters to television for the first time in nearly 40 years and follows Papa Smurf, Smurfette, Brainy, Hefty, Clumsy and the other inhabitants of Smurf Village on all-new adventures, packed with humor, heart and high-stakes action. In the premiere episode, “Smurf-Fu,” when Smurfette rescues Brainy from a giant snake, the other Smurfs ask her to teach them “Smurf-Fu.” Next in, “Diaper Daddy,” when everyone is tired of changing Baby’s diapers, Handy decides to invent a robot that will do the job.


The voice cast pushing the charm and absurdity of the original comics to even greater heights in the U.S.-English dub includes: David Freeman (7 Promises) as Papa Smurf, the father figure keeping the other Smurfs in line; Berangere McNeese (Matriochkas) as Smurfette, a curious Smurf who is always ready to take part in new adventures; Lenny Mark Irons (No Man’s Land) as Gargamel, a conniving human wizard with a bottomless thirst to capture Smurfs; Youssef El Kaoukibi (NRJ Belgium) as Brainy, who considers himself the smartest of the bunch; and Catherine Hershey (Boundary Games) as Willow, the brave and wise matriarch of a new tribe of girl Smurfs.

Nickelodeon, LAFIG Belgium and IMPS announced a second season (26 episodes) pickup of the original CG-animated The Smurfs television series earlier this year. The all-new season will continue to follow the Smurfs on a variety of adventures, including time traveling, inventing a magic camera, accidental body swapping, and more. No release date was shared.

Nickelodeon Animation and Paramount Pictures also announced at the same time that they have formed a deal with LAFIG Belgium and IMPS to produce multiple feature films based on The Smurfs, the iconic characters and stories created by Belgian artist Pierre Culliford, also known as Peyo. The first project under the new partnership is an animated musical feature film set to begin production in 2022 with a planned release on December 20, 2024.

The Smurfs CG-animated series acquisition is overseen by Layla Lewis, Senior Vice President, Global Acquisitions and Content Partnerships and Dana Cluverius, Senior Vice President, Current Series Animation for Nickelodeon.

The brand-new series underscores Nickelodeon’s strategy to be the home of the biggest franchises kids and families love. The Smurfs expands Nickelodeon’s growing portfolio of influential properties that already includes SpongeBob SquarePants, The Patrick Star Show, Kamp Koral: SpongeBob’s Under Years, PAW Patrol, Teenage Mutant Ninja Turtles, Blue’s Clues & You!, the all-new animated Star Trek: Prodigy series and the Transformers co-production, EarthSpark.

The Smurfs is a Peyo Productions and Dupuis Audiovisuel production, in co-production with KiKA, Ketnet and RTBF, with the participation of TF1 and with the participation of Wallimage (La Wallonie), of Screen Flanders, of BNPPFFF and with the support of the Tax Shelter of the Belgian Government and the participation of the CNC.

Still from "Diaper Daddy".

Still from "Clumsy Not Clumsy".

Still from "Who's Heftier?".

Still from "Leaf It Alone".

Still from "DRIIINNGGGGG!".

Still from "Unsmurfable Smile".

Still from "Smurfs In Disguise".

Still from "Alien Smurf".

Still from "Bringing Up Smurfy".



© Peyo Productions - Dupuis Édition & Audiovisuel - Dargaud Media - KiKA - KETNET - RTBF.be - 2021

About Peyo, LAFIG Belgium/IMPS (International Merchandising Promotions & Services)

IMPS, together with LAFIG Belgium, are the official licensors of the little blue-skinned characters ‘The Smurfs.’ Over the years, IMPS has worked in close collaboration with its agents worldwide to develop successful licensed merchandising, retail and co-branded promotions, publishing activities, broadcasting deals, theme parks, live shows and family entertainment centers that have secured the everlasting success of the Smurfs.  IMPS is run by VĂ©ronique Culliford, the daughter of Pierre Culliford, the creator of the Smurfs, who is better known under his pseudonym Peyo. VĂ©ronique has run IMPS since 1984 and controls with LAFIG Belgium the rights to the Smurfs characters and the Smurfs licensing worldwide.

About Nickelodeon

The Nickelodeon franchise -- home to legendary iconic characters such as Motu PatluRudraGolmaal JrPakdam Pakdai and Shiva on Nick & Sonic, Dora The ExplorerPaw PatrolPeppa Pig on Nick Jr and marquee international properties such as Kung Fu Panda: Legends of AwesomenessAvatar: The Last AirbenderPenguins of Madagascar etc on Nick HD+ -- will also be leveraging the UN's existing school network in India to amplify the 'Act Now' programme, online as well as offline.

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From APN News:

The Superhit international blockbuster show- Smurfs makes its way to India only on Sonic!

Making a television debut, the iconic gang of little blue Smurf Village inhabitants has made its way to India. In some Smurf-tacular news, the much-loved Smurfs, one of the most popular characters, are expanding their adventures and now will have a village in Sonic, part of India’s leading kids’ entertainment franchise Nickelodeon, starting from 13th June, 2022, Monday to Sunday at 11:30 AM.

Rising through the ranks, Sonic, since inception has engaged and entertained kids with stories that brings happiness to their lives. Sonic has always introduced young viewers to storylines and characters that are engaging and relatable. By bringing ‘Smurfs’ to Indian television after 40 years, Sonic aims to cater to the audience with content that continues to raise the bar. The show will feature popular Smurf characters, including Papa Smurf, Smurfette, Brainy, Hefty, Clumsy, and others, embarking on new adventures full of humour, heart, and high-stake action. The new addition comes in the form of Willow, who leads a tribe of girl Smurfs. The smurftacular show will have a stellar voice cast spearheaded by David Freeman as Papa Smurf, the father figure keeping the other Smurfs in order, Berangere McNeese as Smurfette, a curious Smurf who is eager for new adventures, Youssef El Kaoukibi as Brainy, the one who considers himself the smartest of the bunch, Catherine Hershey as Willow, the brave and wise matriarch of a new tribe of girl Smurfs, and finally Lenny Mark Irons as Gargamel, a conniving human wizard with a bottomless thirst to capture the Smurfs.

Speaking about bringing Smurfs to India, Anu Sikka – Head Creative, Content & Research, Kids TV Network, Viacom18, said, “Sonic since its inception, has successfully grown to become an entertainment hub with engaging stories, endearing characters and a solid kids’ connect. We have consistently catered to our young viewers’ evolving preferences with innovative entertainment and immersive storytelling. Bringing internationally acclaimed ‘Smurfs’ will further bring variety and scale to Sonic’s growing content library. With this launch, we hope to further add depth to our programming strategy and fulfil our mission of entertaining kids.”
 
Pulling out all stops for the launch of ‘Smurfs’ is a robust multi-screen and multi-touchpoint marketing plan that is sure to engage young audiences. The highly innovative promotional plan will leave no stone unturned in reaching out to kids. A fun filled robust digital plan will include initiatives such as fun mashups and reels, contests leading up to Global Smurfs day, innovative posts, AR filters and gaming to transport the kids into the ‘Smurf’ world. Ensuring maximum excitement, Global Smurfs Day will be celebrated on 25th and 26th June through on ground activations in malls. Visitors will also get a chance to participate in fun games. Taking the overall marketing initiative, a step forward, Sonic has also partnered with select renowned QSR brands. With influencers on board, a new AR filter for Smurfs will be created to further establish the characters.

Created by Belgian comic book writer Pierre Culliford, also known as Peyo, in 1958, The Smurfs reside in a community of small, blue, human-like characters who live in mushroom-shaped houses in a forest.

Get ready for a smurftacular journey starting 13th June, Monday to Friday at 11:30am only on Sonic.

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Originally published: June 12, 2022.

H/T: India TV.

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