Monday, September 11, 2023

Merlin Entertainments Announces Mainland Europe's First Standalone Peppa Pig Theme Park, Set To Open In 2024 In Germany


The new Peppa Pig Theme Park is planned next to LEGOLAND® Deutschland, just in time for the brand’s 20th anniversary in 2024

The park follows the announcement of Merlin’s second Peppa Pig Theme Park, set to open in North Richland Hills, Texas in the U.S., which officially broke ground in June

Peppa Pig Theme Park Render - Hero Image

Merlin Entertainments, a global leader in location-based entertainment with over 140+ global attractions such as LEGOLAND®, the London Eye, Madame Tussauds and SEA LIFE aquariums, today announces a brand new Peppa Pig Park will open in 2024, located at the LEGOLAND® Deutschland Resort. The brand-new attraction will be the EU's first independent Peppa Pig Park and will open in Günzburg, Bavaria, just in time for the 20th anniversary of the Peppa Pig brand. The collaboration builds on Merlin’s successful relationship with Hasbro, which includes a further Peppa Pig Theme Park set to open in North Richland Hills, Texas in the U.S., which officially broke ground in June, and the already successful Peppa Pig Theme Park in Florida.

Peppa Pig Theme Park - Render

The Günzburg theme park, set to open right next to Merlin’s LEGOLAND® Deutschland Resort, will feature a colourful mix of attractions, including multiple rides, interactive attractions, themed playscapes and shows, all based on instantly recognizable locations from the globally popular brand. Families will meet Peppa and her friends as they snort, giggle and play, making this the ultimate first theme park experience for pre-school children.

Peppa Pig Theme Park - Daddy's Rollercoaster Render

"Together as a family, kids and their parents can visit the theme park and create everlasting memories with Peppa. Analogous to the Peppa children’s series, the park is conceived and designed around the needs and abilities of pre-school children. With the opening, we are thus also offering the young target group their own rides and the opportunity to get to know the world of family theme parks step by step.” - Manuela Stone, LEGOLAND® Deutschland Divisional Director.

“At Merlin Entertainments, we are dedicated to creating experiences that bring joy, stimulate learning and imagination, and produce engaging, lasting memories for guests of every age and ability. We are inspired to bring the magic of Peppa Pig to Günzburg, which will be our first Peppa Pig Park within mainland Europe. Located at LEGOLAND Deutschland Resort, the new theme park will be perfect for families visiting the popular resort and will expand our entertainment offerings across Germany. This new Peppa Pig Theme Park builds on the incredible success of Peppa Pig Theme Park in Florida and Peppa Pig World of Play locations spanning across the globe from Texas to Shanghai. We look forward to continuing to celebrate our dynamic partnership with Hasbro by creating more opportunities and bringing phenomenal brands like Peppa Pig to life through our attractions." - Scott O'Neil, CEO, Merlin Entertainments.

Merlin Entertainments & Hasbro: global leaders in the entertainment industry

Merlin has a licensing agreement with global branded entertainment leader Hasbro, owner of the Peppa Pig brand, to build and operate Peppa Pig attractions, targeted at the preschool market, as part of its broader strategy to engage in partnerships with some of the world’s most popular brands.

“The success of the first Peppa Pig Theme Park has been phenomenal, and we are excited to embark on the journey again with our friends at Merlin to bring the first Peppa Pig Park to our fans and families in Europe and expand the reach of this immersive experience. Adding another Peppa Pig Theme Park location furthers our Blueprint 2.0 strategy of offering more meaningful ways for families to engage with our brands. We have so much in store for Peppa’s big anniversary year in 2024 and cannot wait for guests of all ages visiting Bavaria to create lifelong memories with Peppa and her friends.” - Matt Proulx, Vice President Location Based Entertainment at Hasbro.

Peppa Pig Theme Park Dallas Groundbreaking

This June also saw Merlin’s second Peppa Pig Theme Park, set to open in North Richland Hills, Texas in the U.S., officially break ground. Following the exciting announcement, six young children dressed in child-sized hard hats (complete with Peppa Pig ears) and safety vests, joined Peppa to break into a pile of pink sand with kid-sized shovels. Designed specifically for children under six, Peppa Pig Theme Park Dallas-Fort Worth will be the ultimate theme park experience for little ones. The all-new theme park will feature multiple rides, interactive attractions, themed playscapes and shows when it opens in 2024. Find out more at

“When Peppa Pig Theme Park in North Richland Hills opens in 2024, Merlin Entertainments’ footprint in Texas will include five interactive and immersive attractions. Following the incredible success of our current properties in Texas and Peppa Pig Theme Park in Florida, along with the focus on family entertainment in North Richland Hills, it was an easy decision to build our next Peppa Pig Theme Park here. Both the City of North Richland Hills and Hasbro have been excellent partners in bringing this playful and popular early childhood brand to life.” - Jeremy Aguillen, General Manager of Peppa Pig Theme Park Dallas-Fort Worth.

Peppa Pig is a British preschool animated television series that has been airing for almost 20 years, across nine seasons in over 180 territories as of 2023. The series follows Peppa Pig, a cheeky little piggy who lives with her family - younger brother George, Mummy Pig and Daddy Pig - as well as her diverse community of friends. Globally successful, the brand connects with consumers across every touchpoint, from TV to theme parks to retail. As a lifelong friend, Peppa Pig encourages kids to jump in together and explore the world around them, while giving kids the confidence to treat every first step as a new adventure, from the everyday to the epic.


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